About the job
RFI Global is a premier data and insights organization dedicated to the financial services sector. We empower leaders in finance with vital market intelligence to spur innovation and drive growth. Collaborating with the world’s leading financial institutions, our skilled team provides bespoke insights through a unique hybrid syndicated methodology, leveraging insights from over 200,000 consumer and 60,000 business interviews annually.
The Role
The Senior Community Marketing & Operations Executive is pivotal in enhancing our engagement with and growth of our online research panel community. This role focuses on nurturing robust relationships with panel members through impactful communications, strategic campaigns, and immersive digital experiences that foster participation and long-term loyalty.
As part of the Operations team, you will integrate community marketing, digital communications, campaign execution, and performance analytics to ensure our Internal Research Panel remains dynamic, engaged, and valued. Your mission will be to invigorate the panel—voicing the members' perspectives, narrating compelling stories, and crafting experiences that promote sustained engagement.
As a Senior Community Marketing & Operations Executive, you will exhibit curiosity, proactivity, and meticulous attention to detail, coupled with a passion for financial services and a knack for effective communication. You will excel at demystifying complexities and identifying opportunities to enhance the way audiences interact with digital communities.
Key Responsibilities
Community Growth & Engagement
- Develop and implement strategies for engaging and retaining members of the Internal Research Panel.
- Design and execute dynamic online community initiatives, activities, and incentive programs.
- Monitor key panel health metrics (engagement, churn, response rates) and suggest enhancements.
- Serve as the internal advocate for panel members, championing their experiences and usability.
Communications & Campaign Management
- Create and implement a comprehensive multi-channel communications strategy.
- Plan and manage campaigns to facilitate panel recruitment, activation, and re-engagement.
- Produce compelling, high-quality content for emails, newsletters, landing pages, and in-platform messaging.
- Ensure all communications adhere to consent and data governance standards.
Digital and Local Marketing & Analytics
- Craft digital marketing initiatives to grow and engage the panel.
- Track and analyze campaign, platform, and engagement performance.
- Utilize data and insights to refine messaging and targeting strategies.

