About the job
About Air Apps
Air Apps is a family-founded company focused on building the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP). Since launching in Lisbon in 2018, we have grown to offices in both Lisbon and San Francisco and reached over 100 million downloads worldwide, all while remaining self-funded. Our team is committed to long-term growth and continuous innovation, developing AI-driven solutions that help individuals plan, work, and live more effectively.
Role Overview: User Acquisition Specialist
Air Apps is looking for a User Acquisition Specialist (Performance Marketing) to drive user growth through a mix of paid, organic, and partnership channels. This role is fully onsite in our Lisbon office. Collaboration with cross-functional teams is central to the work, and we offer support for relocation.
What You Will Do
- Strategic Planning: Develop and execute user acquisition strategies across paid search, social media ads, display, influencer marketing, and referral programs.
- Campaign Management: Set up, monitor, and optimize advertising campaigns to maximize ROI, including managing budgets, bids, and targeting.
- Analytics & Reporting: Track performance metrics such as CPI, CPA, and LTV using analytics and attribution tools. Share actionable insights with stakeholders.
- Experimentation: Test new channels, creative concepts, and messages to find new growth opportunities.
- Cross-Functional Collaboration: Work closely with Product, Analytics, and Creative teams to align acquisition efforts with product launches, feature updates, and seasonal campaigns.
Location and Relocation
This position is based onsite in Lisbon. Air Apps will assist with relocation for the right candidate.

