Qualifications
Proficiency in designing, executing, and presenting analytic insights related to media effectiveness (MMM and lift solutions) that align with clients' research objectives. Ability to deliver proactive insights and actionable solutions, demonstrating expertise in data storytelling and a clear understanding of analytical methodologies. Experience working within international project teams that assist FMCG and Tech Durable clients in measuring, modeling, optimizing, and consulting on their media activities. Strong project management skills, capable of balancing team resources, timelines, and priorities amidst shifting targets and deadlines. Expertise in coordinating project execution across diverse teams, including clients, publishers, media agencies, and remote nielseniq teams. A creative mindset to enhance the capabilities of our Advanced Analytics team through innovation, process improvements, and best practices. Focus on delivering client value and ensuring the successful implementation and continuous integration of analytic solutions to achieve activation-based outcomes. Collaboration with the sales team to expand the media effectiveness analytics business.
About the job
About the Role
As a Media Analytics Manager, you will play a pivotal role in overseeing the design and execution of advanced analytics solutions tailored for nielseniq's client organizations. Your responsibilities will encompass orchestrating resources, managing stakeholder relationships, and delivering actionable insights and recommendations on media effectiveness to enhance client strategies.
In this position, you will collaborate with prominent FMCG and Tech Durable companies, guiding them in optimizing their media investment strategies. Your analytical expertise will shape decisions for leading global brands across social, digital, and traditional media platforms, influencing both tactical and strategic outcomes.
Your key responsibilities will include managing client engagements, synchronizing internal resources, analyzing outcomes, simulating client plans, and preparing deliverables for presentations and training sessions. This role is primarily remote, with occasional travel required.
About NielsenIQ
nielseniq is a leading global analytics company, providing insights and solutions to drive business growth for clients in various sectors. Our expertise in media analytics empowers organizations to make informed decisions that optimize media investments and improve effectiveness in today's competitive landscape.