About the Role We are seeking a talented Mid-Senior Social Media Manager to spearhead our social media strategy and execution across SportyBet, Football.com, and SportyTV. This role will emphasize sports betting content, growth loops, and a performance-oriented approach to social media. Your mission will be to cultivate a vibrant social presence that is fast, local, relevant, and impactful while ensuring that our content fosters community growth and meets business objectives. This is a hands-on position that grants you substantial ownership: you will closely collaborate with teams across Marketing, Product, Brand, Design, Content, BI, and Country sectors, merging creativity with strategic performance insights. Key Responsibilities Social Strategy & Execution Develop and implement social strategies for SportyBet, Football.com, and SportyTV in alignment with global brand guidelines and priorities. Manage the social calendar for significant football events (EPL, UCL, LaLiga, AFCON, World Cup qualifiers, etc.). Transform football and betting narratives into compelling daily content that engages and drives conversation. Content & Community Engagement Create and distribute content across various platforms (Instagram, TikTok, X, Facebook, YouTube Shorts, Telegram, etc.). Oversee community interactions: comments, DMs, escalations, sentiment analysis, and moderation. Produce real-time content during match days, breaking news, controversies, memes, and trending topics. Betting-Centric Storytelling Lead the creation of engaging betting-first content: odds highlights, accumulators, unique betting angles, live betting excitement, rivalries, and fan interactions. Ensure all betting content is captivating, on-brand, compliant, and designed to convert without appearing generic or overly promotional. Collaborate with internal teams to support major product launches and campaigns. Brand Growth for SportyTV & Football.com Contribute to Sports Media storytelling through SportyTV and Football.com formats, including highlight narratives, football culture content, commentary-driven moments, and personality-led publishing. Assist in scaling repeatable content series with strong audience retention and community engagement. Collaboration with Creators, Partnerships & Local Relevance Engage with influencers, creators, tipsters, and sports personalities to enhance reach and credibility.
Feb 12, 2026