About the job
Join Spotlight Sports Group, a leading global media and technology firm specializing in sports betting, horse racing, and fantasy sports. With a talented workforce of over 400 professionals, we proudly manage renowned brands including Racing Post, Pickswise, myracing, and Free Super Tips. Our partnerships with top-tier operators in the betting sector enable us to create exceptional, multilingual digital products and engaging content that captivates and informs customers. Under our umbrella, ICS-digital operates as an international marketing agency, including ICS-translate.
Role Overview
The Social Media & Paid Advertising Executive will spearhead the execution and performance of organic social media content and paid media campaigns tailored for the UK and Ireland markets. This position plays a crucial role in establishing a strong brand presence in the sports betting industry while driving measurable growth.
Key Responsibilities:
- Lead daily organic social media content creation across platforms such as X, Instagram, Facebook, and TikTok, with a strong focus on English football.
- Develop and sustain a cohesive brand voice across all social channels.
- Craft captivating, platform-specific copy and collaborate on the creation of complementary visual assets.
- Plan, implement, and optimize paid social media campaigns across Meta, X, and TikTok for various brands.
- Oversee campaign budgets, ensuring precise tracking and effective allocation of resources.
- Construct and evaluate target audiences, including retargeting and lookalike segments, to enhance campaign performance.
- Analyze and optimize both organic and paid media performance through data-driven insights.
- Provide clear performance reports and actionable recommendations to stakeholders.
- Ensure that all content and campaigns adhere to relevant gambling regulations.
Qualifications:
- A minimum of 2 years of experience in social media management, with a preference for candidates with paid media experience.
- In-depth knowledge of sports, particularly English football, and familiarity with betting audiences.
- Exceptional copywriting abilities and a solid grasp of social media best practices.
- Proficient in analyzing performance metrics and optimizing campaigns accordingly.
- Highly organized, detail-oriented, and capable of thriving in a fast-paced environment.
Benefits:
We offer a comprehensive range of wellness initiatives, including private medical insurance, generous parental leave, a global working policy, mental health support, and various assistance programs. Additional benefits include a pension scheme, birthday leave, and 25 days of annual holiday. Our employees also enjoy life assurance, exclusive perks such as the Star card, and recognition through our Step Further Awards program. For those following a hybrid work model, we facilitate commuting with a Season Ticket Loan and a Cycle to Work Scheme.

