About the job
asos is seeking a Senior Machine Learning Scientist with a focus on Personalisation to join the London team. This position centers on building and enhancing machine learning models that influence how users experience the asos platform.
What you will do
- Design and develop machine learning models to personalise the shopping experience for asos customers.
- Collaborate with data scientists, engineers, and product teams to create and refine algorithms that connect users with relevant products.
- Use data-driven approaches to increase user engagement and help customers discover items that match their preferences.
- Support the ongoing improvement of asos’s recommendation systems so customers can find what they need more easily.
Collaboration
This role sits within the data science team and works with cross-functional partners across asos. The work directly shapes the customer journey and the effectiveness of personalised recommendations on the platform.

