Join Ekimetrics as a Senior Data Scientist specializing in Marketing Effectiveness Ekimetrics is at the forefront of Marketing Effectiveness and AI-driven solutions. Since our inception in 2006, we have empowered businesses to enhance their marketing strategies and operational efficiencies by seamlessly integrating AI with deep industry expertise across four key domains: Marketing Effectiveness, Customer Analytics, Operational Excellence, and ESG & Sustainability. With our robust in-house talent and global presence, including offices in Paris, London, New York, Hong Kong, and Shanghai, we create tailor-made solutions that transform data into meaningful impacts, utilizing our distinct blend of technology and services. We are dedicated to harnessing AI's potential to address pressing global challenges. Our commitment to responsible AI practices, systematic impact at scale, and adherence to our core values is unwavering. Your RoleAs a Senior Data Scientist focusing on Marketing Effectiveness, you will spearhead the execution of impactful Marketing Mix Modeling (MMM) projects for our diverse international clientele, spanning the Automotive, Beauty, Retail, and Financial Services sectors. You will lead small teams, manage comprehensive project lifecycles, and ensure the delivery of actionable insights to our clients.Responsibilities:Oversee the complete MMM and marketing effectiveness initiatives for global clients, encompassing data strategy, collection, modeling, insights, and implementation.Employ econometric techniques, regression analysis, Bayesian statistics, and machine learning methodologies to interpret marketing and customer data.Collaborate with project managers to define project scopes, analytical methods, operations management, and ensure timely deliverables.Create dashboards and visualization tools to present actionable insights, utilizing proprietary Ekimetrics frameworks and best practices.Convey complex analytical findings into clear, business-oriented recommendations for senior stakeholders and executive clients.Assist clients in optimizing their marketing spend, comprehending campaign performance, enhancing customer segmentation, and maximizing return on investment (ROI).
Dec 9, 2025