Senior CRM & Lifecycle Marketing Manager

Join Laundryheap, an award-winning and innovative startup revolutionizing the laundry and dry cleaning sector. Operating in over 14 global markets and rapidly expanding across Europe, Asia, and North America, we take pride in our ability to deliver pristine laundry within 24 hours, establishing ourselves as one of the fastest services in the industry.The RoleAs the Senior CRM & Lifecycle Marketing Manager, you will spearhead Laundryheap's lifecycle messaging strategy, transforming first-time customers into loyal patrons and turning regular users into subscribers.This role is more than just executing campaigns; it’s a leadership position with a hands-on approach, positioned at the confluence of CRM, product, and data. You will architect the program from scratch, developing the strategy, structure, channel mix, and testing cadence while managing a talented team member to support your vision. Your success will be measured by repeat order rates and customer lifetime value (LTV) across various cohorts, setting the benchmark for your team's execution.You will directly oversee a Customer Lifecycle Manager, who will manage the daily execution and optimization of customer sequences through email, push notifications, SMS, and WhatsApp.Your ResponsibilitiesYou will own the entire retention cycle:Developing post-order habit sequences to encourage repeat purchases (1st → 2nd → 3rd+ orders)Creating win-back flows for lapsed customersDesigning upsell strategies for subscriptionsImplementing behavioral nudges and lifecycle triggersEstablishing suppression logic and CRM segmentation architectureOptimizing the channel mix across email, push notifications, SMS, and WhatsApp, ensuring effective integrationYou will track and report on key metrics:Repeat order rates across cohortsCustomer lifetime value and time to reorder metricsLapsed customer recovery ratesMonitoring unsubscribe and spam rates as performance indicatorsWho You AreEssential Qualifications:5+ years of experience in B2C lifecycle, retention, or CRM marketing, preferably within a consumer app or marketplace environmentHands-on experience in building automated sequences using behavioral CRMs (e.g., Customer.io, Braze, Klaviyo)Proven track record in conducting CRM experiments, including A/B testing on sequences, timing, copy, and segmentation, translating insights into actionable program improvementsExperience in managing lifecycle programs across multiple channels, including email and push notifications, as well as SMS or WhatsAppSkilled in writing briefs and copy independentlyAdept at analyzing cohort data using spreadsheets or BI tools to derive testing hypothesesUnderstanding of suppression logic, exit conditions, and sequence architecture beyond simple campaign executionWhat You Won't Be DoingWaiting for a brief; this role is responsible for crafting themReceiving a pre-defined strategy; you will shape, validate, and own the strategy that is developedManaging a large team; you will have a single direct report, allowing for streamlined decision-making and full ownership of the project

Are you a dynamic CRM marketer who excels in utilizing Customer.io (or similar ESPs) to create engaging workflows and sequences from the ground up, rather than simply managing existing setups? Do you find excitement in running experiments, formulating hypotheses, conducting tests, analyzing results, and promptly strategizing your next steps? Are you eager to send thoughtfully crafted marketing emails for a company dedicated to alleviating inbox chaos for its clients?If this resonates with you, you could be our next Lifecycle Manager at Fyxer!Title: Senior CRM Manager (Lifecycle)Reporting to: James Lester, Growth LeadWhat are we creating?An innovative AI Email Assistant designed to reclaim professionals' time. Fyxer efficiently organizes inboxes, drafts responses in your unique voice, and manages meeting notes, allowing you to concentrate on what truly matters.We cater to a diverse clientele, from individual power users to enterprise teams at reputable companies like Knight Frank. Our users typically operate in client-facing roles, such as sales, consulting, and recruiting, where administrative tasks can hinder productivity and incur costs.The Role:Your primary focus will be on execution and experimentation. You will design and manage lifecycle campaigns primarily via Customer.io, while implementing a rigorous test-and-learn methodology to enhance user activation, retention, and growth across both prosumer and B2B audiences.As a rapidly evolving organization, there is much to learn about our Lifecycle operations. If you thrive in a fast-paced and dynamic environment, are highly proactive, and have a strong focus on commercial outcomes, you will excel in this role.Your Responsibilities:Experimentation: Lead a continuous test-and-learn initiative across lifecycle campaigns, including A/B tests, segmentation experiments, send-time optimizations, and copy variations, always driven by clear hypotheses.

ABOUT DROOLDROOL is an innovative e-commerce platform specializing in the sale of contemporary art prints and framed artworks from talented emerging artists. We have achieved profitable growth and are now dedicated to enhancing our strategies for customer acquisition, conversion, and retention as we scale.This position is part of our dynamic growth team and involves close collaboration with paid media, creative, and merchandising teams to optimize trading moments and increase repeat revenue through effective CRM strategies.ROLE SUMMARYWe are seeking a skilled CRM & Lifecycle Manager to take charge of daily email and SMS execution.This hands-on role emphasizes the development, deployment, and optimization of campaigns and automation flows. You will ensure that CRM initiatives drive key trading moments and facilitate repeat purchases, working in tandem with paid media and growth activities.Your focus will be on executing strategies, conducting consistent testing, and providing clear reporting on campaign performance.RESPONSIBILITIESCampaigns & Lifecycle ManagementLead the planning and execution of all email and SMS campaigns for product launches, sales, and other pivotal trading moments.Collaborate with growth and creative teams to brief, develop, and deliver campaigns that align with paid media and merchandising priorities.Design and enhance lifecycle journeys that promote repeat purchases and improve customer behavior from the first to the second order.Identify key customer segments and devise targeted campaigns tailored to them.Manage and optimize core automated flows, ensuring that messaging, timing, and frequency align with trading objectives.Testing, Reporting & Platform ManagementConduct structured testing across campaigns and flows to enhance performance over time.Monitor and report on revenue contributions, engagement metrics, and repeat behavior, using insights to guide future initiatives.Ensure robust segmentation, list health, and data integrity within the CRM platform.Oversee sign-up journeys and audience capture across the website.Requirements2 to 5 years of experience in CRM or lifecycle marketing within the e-commerce sector.Hands-on experience with CRM platforms such as Klaviyo or Ometria for building and executing campaigns.Ability to adhere to campaign calendars and meet deadlines effectively.Meticulous attention to detail and a capacity for rapid execution.Proficiency in leveraging data to evaluate performance and implement enhancements.Experience working collaboratively with growth and merchandising teams.Bonus Skills:Experience in boosting repeat purchase rates or customer lifetime value (LTV).Background in direct-to-consumer (DTC) or marketplace environments.Comfortable operating in a fast-paced startup atmosphere.BenefitsCompetitive salary package.Flexible working hours (3 office days per week in Shoreditch, London).25 days of annual leave, plus your birthday, a duvet day, and public holidays.Opportunity to work remotely for a week from abroad.

ASOS Plc is hiring a Head of CRM and Lifecycle Product to guide the CRM and Lifecycle Product team in London. This leadership role shapes how ASOS connects with customers and builds lasting relationships. Role overview The Head of CRM and Lifecycle Product focuses on driving customer engagement and retention. This position uses data insights to improve both product offerings and the overall customer experience. The role works closely with teams across the business to ensure strategies match company goals. What you will do Develop and implement CRM strategies that support customer growth and loyalty Optimize customer lifecycle processes to improve retention Collaborate with other departments to align CRM initiatives with business objectives Analyze customer data to spot trends and identify new opportunities Requirements Experience leading CRM and lifecycle product teams Strong background in using data to inform strategy Ability to work across functions and communicate clearly with stakeholders

Join frpadvisory as a Senior CRM Manager to lead our customer relationship management initiatives. You will be responsible for developing and implementing CRM strategies that enhance customer engagement and drive business growth. Collaborate with cross-functional teams to ensure alignment on customer journeys and optimize our CRM systems.

Life360 is seeking an experienced CRM Marketing Manager to join our dynamic team in London, UK. In this pivotal role, you will be responsible for developing and executing marketing strategies specifically tailored for the Latin American market. You will leverage data-driven insights to enhance customer engagement and retention while ensuring alignment with our overall business objectives.Your expertise in CRM tools and marketing analytics will be essential in optimizing our campaigns and improving the customer journey. As a key player in our marketing department, you will collaborate closely with cross-functional teams to drive growth and strengthen our brand presence in LATAM.

About LystLyst is a premier global fashion shopping platform that began its journey in London in 2010, serving over 160 million shoppers annually. Our platform boasts an extensive collection of premium and luxury fashion items, curated from 27,000 of the world’s most prestigious brands and retailers. In 2025, Lyst formed a strategic alliance with Zozo, the operators of Zozotown, the leading fashion e-commerce platform in Japan. This partnership signifies a transformative phase for Lyst as we leverage AI and technology to reshape the future of fashion shopping.At Lyst, we prioritize our customers by delivering an exceptional search and discovery experience that inspires, fulfills, and personalizes their shopping journey. We believe that while fashion is exhilarating, the shopping experience can often be challenging. Our mission is to enhance the joy of fashion shopping by utilizing our technological prowess, data insights, and creativity, helping fashion shoppers make informed choices and assisting fashion partners in reaching better audiences as the premier destination for fashion enthusiasts.The Role:We are excited to announce a new pivotal role within our team, aimed at advancing our marketing strategy across both new and established markets. Reporting directly to the VP of Marketing, the Marketing Manager will collaborate with stakeholders at all levels throughout the organization. Key responsibilities include:Leading the weekly email and push notification strategy, collaborating with editorial and creative teams to enhance performance.Creating targeted email campaigns for specific customer segments and cohorts (e.g., geo-specific acquisition initiatives).Developing and managing the Product Marketing calendar and briefs to effectively communicate our digital offerings to consumers and customers.Analyzing email and push notification performance metrics, including click-through rates, revenue generation, member acquisition, and retention rates.Collaborating with marketing and product engineering teams to refine audience segments and strategize future initiatives, including the use of new CRM channels.Ensuring fluency in the onsite and in-app roadmap by working closely with product engineering teams.RequirementsA minimum of 3 years' experience in managing CRM marketing plans for a brand, encompassing email and push notifications.Experience in executing app and web-focused CRM strategies.Proficiency in navigating a matrix organization with multiple stakeholders across product, marketing, and creative/brand.Knowledge of the UK and US fashion markets is advantageous but not mandatory.Experience collaborating with innovative in-house product teams.Familiarity with data platforms such as Braze, Adjust, and Snowflake.

Role overview Marshmallow seeks a Senior CRM Operations Manager based in London. The main focus is on managing and improving Customer Relationship Management systems to support strong customer experiences as the company expands. What you will do Oversee the daily operations of Marshmallow's CRM systems Collaborate with teams throughout the business to refine CRM strategies Identify ways to boost user engagement through the CRM platform Support company growth by ensuring CRM tools and processes function reliably

About Checkout.com Checkout.com helps leading businesses such as eBay, ASOS, Klarna, Uber Eats, and Sony process payments smoothly. Our technology supports billions of transactions each year, making online checkouts simple for customers and reliable for merchants. Headquartered in London with offices on six continents, Checkout.com brings together a diverse, adaptable team focused on shaping the future of fintech. The company values performance and innovation, aiming to make payments effortless worldwide. Role Overview: Manager, Product Marketing – Credential Lifecycle The Manager, Product Marketing for Credential Lifecycle leads marketing for key product areas: vault services, network tokens, real-time account updates, and digital wallets. The role focuses on communicating the value of these features to merchants, translating technical details into clear business benefits. This position works directly with Product, Commercial, and Performance Marketing teams. Responsibilities include integrating product offerings into broader marketing strategies and delivering go-to-market campaigns that build understanding and drive adoption. Main Responsibilities Direct the marketing strategy for Credential Lifecycle products, including vault, network tokens, real-time account updaters, and digital wallet features, ensuring merchants see their value clearly. Plan and run go-to-market initiatives and campaigns to increase product visibility and usage. Partner with product and commercial teams to align marketing activities with business objectives. Location: London

CRM & Marketing Automation ManagerJoin our dynamic team at InMotion Ventures 3 as we redefine luxury vehicle ownership and rental experiences. Based in London, we are a forward-thinking company combining the innovative brands Pivotal and THE OUT, both committed to transforming the automotive landscape.PIVOTALPivotal offers an unparalleled car subscription service, allowing members to enjoy the latest Jaguar and Land Rover models without the long-term commitment and stress of traditional ownership. With a simple monthly payment, we handle everything from insurance to servicing.THE OUTAt THE OUT, we’ve revolutionized luxury car rentals by eliminating queues and hidden fees. We deliver first-class Jaguar Land Rover vehicles directly to your door, ensuring a seamless experience for both leisure and business trips.Your role will be pivotal in enhancing customer engagement through effective CRM and marketing automation strategies, thus setting new benchmarks in customer experience.

Over 500 million downloads. 80 million+ monthly users. A decade of innovation – and our momentum is only growing.Flo is the leading health & fitness app globally, dedicated to enhancing female health. With a substantial $200 million investment from General Atlantic, we became the first app in our category to attain a $1 billion valuation in 2024 – and we continue to advance.With 7 million paid subscribers and the highest-rated user experience in the App Store’s health category, we have built a reputation for trust over the past 10 years. We are now creating the next evolution of digital health – powered by AI, prioritizing privacy, and clinically validated – to empower users in understanding their bodies better.The RoleWe are seeking a Growth Marketing Lead to join Flo’s User Engagement team, responsible for enhancing how millions of users discover, adopt, and consistently return to the features and products tailored for them. This role bridges Product and Marketing, taking charge of our strategy to guide users through various CRM channels (including push notifications and email) and in-app placements. You will blend management expertise, strategic insight, and hands-on execution, overseeing 1-2 direct reports while also spearheading your own experiments.This position is heavily metrics-focused. You will develop a metrics framework to define user engagement and retention measurement, ensuring team-wide adoption for evaluating success across subscription revenue, feature adoption, retention, and CRM performance, using data to continually enhance user engagement strategies.Indicators of Success in this Role Include:Campaigns and in-app placements that are seamless, personalized, and impactful.Enhanced feature adoption rates, subscription revenue, and retention metrics.A well-defined and widely adopted metrics framework for user engagement across the team.A small yet effective team delivering measurable results.Your QualificationsEssential:Demonstrable experience in leading user engagement, lifecycle, or CRM initiatives within a product-led organization.Management experience (minimum of 1-2 direct reports), with a capacity to scale the team over time.A strong hands-on operator with a strategic mindset: comfortable engaging with the details of campaigns, analytics tools, and product flows while connecting them to broader objectives.

Senior CRM Manager – SumUp Pay About the Team At SumUp, we are creating a comprehensive personal account experience for consumers throughout Europe, simplifying global spending, financial management, and rewarding everyday transactions. This is a unique opportunity to be the first dedicated CRM professional within our Consumer team. You will have the chance to develop and implement a lifecycle strategy from the ground up, shaping how we engage with our customers at every stage of their journey—from their initial installation to fostering long-term habits. Expect a role with significant ownership and impact, where you will influence how SumUp Pay interacts with its customers for years to come. Your Responsibilities Lead the design of lifecycle journeys across various channels, including push notifications, email, in-app messages, and banners, focusing on key moments that drive growth: KYC completion, card activation, first transactions, feature adoption, and re-engagement. Formulate hypotheses, conduct experiments, analyze results, and act quickly; this position requires an agile and proactive approach. Analyze product usage data to pinpoint friction points and translate these insights into CRM strategies or recommendations for product enhancements. Define and manage user segments, execute A/B tests, and continuously refine activation, engagement, and retention strategies across six European markets. Oversee the end-to-end management of Iterable, including data mappings, event taxonomy, and user profile schemas, collaborating closely with backend engineers to maintain data integrity and platform health. Collaborate with the GTM team to ensure alignment of messaging, timing, and targeting with broader SumUp growth initiatives. Ideal Candidate Profile You possess hands-on experience managing multi-channel lifecycle campaigns in a high-growth consumer product environment; experience in fintech or neobanking is a significant advantage. You think strategically about funnels, cohorts, and activation rates, rather than solely focusing on open rates and click-throughs. You are comfortable with event-driven architecture and understand how real-time triggers enhance effective customer journeys. You can effortlessly communicate and work with both technical and non-technical stakeholders, translating platform logic into clear campaign strategies and vice versa. You have experience building processes from scratch and thrive in an environment lacking a predefined playbook. You possess a hands-on approach, able to navigate data models, read event schemas, and work collaboratively with engineers as an equal partner. Why Join SumUp? Engage with a truly global, multicultural team in our central Covent Garden location, surrounded by history and innovation.

Become a Senior CRM Specialist with CheckatradeJoin Checkatrade as we transform from a traditional lead-generation subscription model into a dynamic product-led platform that shapes the future of trades in the UK. Our CRM function is pivotal to this evolution, ensuring trades not only sign up but actively engage, upgrade, and remain loyal to our services.As a Senior CRM Specialist, you will play an integral role within our CRM team. Utilizing Braze, you'll be responsible for crafting, quality-assuring, and launching campaigns across various channels including email, SMS, push notifications, and in-app communications. Your efforts will directly enhance user engagement with our tools, showcasing the true value of Checkatrade.This position serves as an excellent launchpad for your career. You'll have the opportunity to learn from experienced team members about building automated journeys, leveraging data-driven marketing, and designing scalable lifecycle flows. With your enthusiasm and inquisitive nature, this role can propel you towards becoming a CRM Lead.This is a hands-on role where you’ll not only execute campaigns in Braze but also take ownership of their performance, manage stakeholder relationships, and explore innovative ways to enhance user engagement.Your Day-to-Day Responsibilities:Campaign Build & DeliveryCreate and launch CRM campaigns and user journeys in Braze across email, SMS, Push, and in-app platforms.Utilize established templates and governance frameworks to ensure campaign quality.Conduct thorough quality assurance on campaigns to ensure accuracy, deliverability, and brand consistency.Lifecycle & Journey ExecutionDesign and manage lifecycle journeys, focusing on onboarding, engagement, upgrades, and retention.Facilitate experimentation through A/B testing to optimize messaging, timing, and channels.Gradually take on more responsibility for journey ownership as you gain confidence and skills.Process, Quality & GovernanceManage campaign calendars and delivery timelines, ensuring clear communication with all stakeholders.Adhere to data privacy, consent, and compliance standards in all communications.Learning, Growth & ProgressionEngage in continuous learning opportunities and seek out pathways for career advancement within the company.

Role Overview Utility Warehouse is hiring a Senior CRM Operations Manager in London. This role shapes the company's customer relationship management strategy and oversees its execution. The focus: strengthen customer engagement and support business growth. What You Will Do Lead CRM initiatives, from planning through delivery Work with teams across the company to make the most of CRM tools and data analytics Find ways to improve customer satisfaction and retention through smarter CRM operations Collaboration This position partners with cross-functional groups to ensure CRM systems and processes support company goals and deliver measurable results.

Join our dynamic team at loveholidays as a Senior CRM Executive, where you will play a pivotal role in enhancing our customer relationship management strategies. You will be responsible for developing and executing innovative CRM campaigns that drive customer engagement and retention. Your expertise will be critical in analyzing customer data to deliver personalized experiences, ensuring that our clients enjoy the best possible service.

About Us:At Omaze, we empower our community across the UK and Germany to win extraordinary homes and life-changing rewards while supporting the causes they cherish.With the incredible support of our Omaze Community, we've successfully raised over £100 million for UK charities within just five years, aiding organizations such as Age UK, the RSPCA, British Heart Foundation, and Great Ormond Street Hospital Charity in their vital missions.And this is just the beginning! Omaze is cultivating a culture dedicated to growth and driving significant social impact on a global scale. Job OverviewWe are on the lookout for a CRM Manager to help shape and expand our lifecycle and automation engine. Your pivotal role involves crafting and executing compelling, data-driven, multi-channel communications that enhance the customer experience and boost commercial success.This is an excellent opportunity for someone who thrives on blending hands-on campaign execution with strategic insight. You will primarily engage through email, push notifications, SMS/RCS, and more, working closely with Data, Product, Engineering, and Creative teams to provide top-tier CRM solutions.Your contributions will directly influence repeat participation, customer lifetime value, and sustained engagement—helping us raise even more funds for our charitable partners while creating unforgettable moments for our winners. Key ResponsibilitiesOverseeing the complete CRM campaign lifecycle—from briefing and segmentation to building, quality assurance, deployment, and reporting.Designing and refining multi-channel campaigns and automated customer journeys across email, SMS, and push notifications.Collaborating with Data Science and Analytics for strategic segmentation and to implement data-driven optimizations.Working alongside Analytics to establish structured A/B testing programs, translating insights into measurable performance enhancements.Tracking and reporting on key performance indicators including engagement, retention, and revenue impact.Ensuring compliance and brand standards are met in all campaigns with meticulous attention to detail.Collaborating across departments to deliver seamless, personalized customer experiences.Contributing to CRM documentation, playbooks, and best practice frameworks.Staying ahead of industry trends and proactively introducing innovative ideas.

Who We Are:At Omaze, we empower our community in the UK and Germany to win luxurious homes and transformative prizes while supporting beloved causes.In just five years, our Omaze Community has raised over £100 million for UK charities, benefiting vital organizations such as Age UK, the RSPCA, British Heart Foundation, and Great Ormond Street Hospital Charity.And this is just the beginning! We are fostering a business and culture dedicated to growth and creating meaningful social impact globally. About The JobWe are seeking a Senior CRM Manager to spearhead the development and enhancement of customer journeys specifically for the German market from our London office. In this role, you will oversee the performance of CRM campaigns across email, push, and SMS, ensuring that messaging resonates, is personalized, and fosters long-lasting engagement.This strategic, hands-on position involves managing the complete lifecycle program for Germany—from customer acquisition to retention—while working closely with an external agency team and cross-functional colleagues in the UK. You will help define our multi-market CRM strategy and encourage strong collaboration with the CRM and Growth teams in London. What You’ll Be DoingDesign, implement, and optimize CRM campaigns tailored for the German market across email, push, and SMS channels.Manage automated lifecycle programs, segmentation strategies, and comprehensive customer journeys.Lead and coordinate our CRM agency team, ensuring effective performance and transparent communication.Collaborate closely with CRM and Growth teams in the UK to align strategies and share insights.Utilize data to test and refine messaging, formats, and flows to enhance key performance indicators.Promote CRM best practices regarding deliverability, compliance, and campaign hygiene.Keep abreast of CRM trends and platform capabilities (e.g., Braze, Klaviyo, Adobe).Ensure all communications are aligned with our brand and tailored for a German-speaking audience. About YouYou are fluent or native in German and are skilled in crafting and reviewing campaign content.

rightangled is seeking a CRM, Email & WhatsApp Automation Manager based in London. The role centers on improving customer engagement by developing and managing automated messaging across several channels, including email and WhatsApp. Role overview This position is responsible for shaping the company’s communication strategies to connect with audiences in ways that support marketing objectives. The manager will oversee how messages are crafted and delivered, ensuring each outreach feels timely and relevant to the recipient. What you will do Design and implement automated messaging campaigns for CRM, email, and WhatsApp platforms Refine communication workflows to align with marketing goals Monitor and optimize engagement to keep outreach meaningful and effective

Wise is hiring a CRM Analytics Manager in London. This position centers on using analytical expertise to support and improve customer relationship management strategies. Role overview The CRM Analytics Manager will analyze customer data, spot trends, and deliver recommendations that help shape marketing activities. The role calls for someone who can translate data into practical steps for the team, ensuring that customer engagement and retention efforts are informed by clear insights. What you will do Examine customer data to uncover patterns and trends Develop actionable recommendations to improve CRM and marketing initiatives Work closely with colleagues to ensure insights drive decision-making Requirements Experience in analytics, with a focus on CRM or marketing data Strong ability to interpret data and communicate findings Comfort working in a collaborative, team-focused environment

Join Anthropic as a Senior Engineer specializing in Datacenter Server Lifecycle. In this pivotal role, you will be responsible for overseeing the complete lifecycle of our datacenter servers, ensuring optimal performance and reliability. You will collaborate with cross-functional teams to design, implement, and maintain state-of-the-art server infrastructure.