About the job
About Mixpanel
Mixpanel helps organizations turn complex data into clear insights. More than 29,000 companies, including Workday, Pinterest, LG, and Rakuten Viber, use Mixpanel’s AI-first digital analytics to improve adoption, strengthen retention, and drive business outcomes. The platform brings together product and web analytics, session replays, experimentation, feature flags, and metric trees to deliver actionable information teams depend on. Learn more at mixpanel.com.
Role Overview
Mixpanel is seeking a Senior Product Marketing Manager for its London, UK (hybrid) office. This role sits within the marketing team and shapes messaging, content, and campaigns that connect with target audiences, influence buying decisions, and help users get the most from Mixpanel’s products.
The Senior Product Marketing Manager leads go-to-market (GTM) strategies across EMEA, with a focus on launching new features, running demand generation campaigns, and supporting sales enablement. This position plays a key part in developing Mixpanel’s marketing approach in EMEA and coordinating with stakeholders to deliver on strategy.
What You Will Do
- Develop and execute GTM plans for new feature launches in EMEA
- Drive demand generation campaigns tailored to regional audiences
- Create sales enablement materials and initiatives
- Collaborate with product and cross-functional teams to align messaging and strategy
- Champion the customer perspective and incorporate it into marketing efforts
- Act as a strategic partner for product development
- Craft compelling narratives that highlight Mixpanel’s value
Reporting
This position reports directly to the VP of Product Marketing.

