Product Marketing Lead

Join Us at Zopa Who We Are Founded in 2005, Zopa revolutionized the finance landscape as the first peer-to-peer lending platform. By 2020, we expanded our vision by launching Zopa Bank, a customer-centric bank that prioritizes your needs and challenges conventional finance norms. Our mission is simple: to empower individuals and change the way finance is perceived and experienced. Discover our innovative offerings at Zopa.com!We take immense pride in our achievements, made possible by our dedicated team. We not only receive industry accolades but have also been recognized as one of the UK’s Most Loved Workplaces.If you thrive on unconventional challenges and possess a passion for making a significant impact, Zopa is the place for you. Join us and help redefine finance.The PositionAs the Lead Product Marketing Strategist, you will steer the marketing direction for Zopa’s pivotal product domains. Your role will involve crafting compelling propositions, narratives, and go-to-market strategies that resonate with customers and yield substantial commercial success.Reporting to the Head of Product Marketing, you will serve as a senior advisor to Product Directors and key stakeholders across Marketing, Growth, Design, Content, and Communications. You will oversee the product marketing strategy for a diverse portfolio of products or a complex product area, raising the standards for product marketing excellence at Zopa.This high-impact role is ideal for someone who excels at the intersection of strategy and execution, comfortably navigating between setting the vision, influencing senior teams, and executing hands-on initiatives when necessary.

At Wise, we are on a mission to revolutionize the way money moves globally, breaking down borders for individuals and businesses alike. Our goal is to make transferring money instant, transparent, convenient, and ultimately free for everyone. With millions of customers worldwide relying on us to manage their finances, we are committed to simplifying international living.Your role as the Product Marketing Lead will be pivotal in enhancing Wise's visibility and attractiveness to potential customers. You will oversee the strategic positioning of our brand across various discovery platforms, ensuring that users understand what Wise offers and why it stands out from competitors.As a vital member of the Discovery product team, you will analyze market trends and customer expectations, aligning our product offerings and content to meet their needs. Collaborating closely with design, research, SEO, and regional teams, you will create compelling value propositions and messaging that drives customer adoption through our website, landing pages, and acquisition channels.In partnership with the marketing team, you will orchestrate awareness and conversion campaigns that resonate with our target markets. Your expertise will ensure that potential users grasp the benefits of choosing Wise, reinforcing our position as the preferred financial solution.You will be attuned to customer perceptions of our brand, analyzing feedback and monitoring competitor actions to derive insights that inform our positioning strategies. This intelligence will translate into frameworks that guide our content for both acquisition and onboarding experiences.

About BirdieAt Birdie, we are revolutionizing the care landscape for older adults. Our mission is to create innovative technology that enhances home healthcare, empowering care teams with essential tools to provide better, more dignified care, and enabling older individuals to thrive in their homes for an extended period. Our comprehensive solution supports millions of care visits each month, equipping care providers with the resources they need to deliver outstanding and efficient care.We are not here to make minor adjustments; we are committed to fundamentally transforming a flawed system.Our all-in-one platform has facilitated over 60 million care visits and has empowered care for 116,000 individuals in 2025. As we continue to expand our impact, we remain steadfast in our purpose. We take pride in being a B Corp, leveraging our business as a force for good.Founded in 2017, Birdie has gained support from esteemed investors such as Index Ventures, Sofina, and Omers. In 2023, we were honored to be ranked #6 in the Deloitte Fast 50, establishing us as one of the fastest-growing tech companies in the UK. To learn more about our impact and accolades, please check here.However, our focus is not merely on speed; it is on impact. Your MissionAs the Product Marketing Lead at Birdie, you will engage in all facets of product marketing:Ambassador: You will serve as the voice of our customers, systematically collecting customer and market insights to inform product and commercial strategies.Strategist: You will own the go-to-market strategy for Birdie's platform and its related products and features.Storyteller: You will be responsible for crafting the positioning and messaging for all aspects of Birdie's offerings, as well as developing the narratives that bring those offerings to life.Evangelist: You will enable others to share the Birdie story both internally and externally, while also measuring its impact.This role is both strategically significant and highly hands-on. If you are a Product Marketer who enjoys guiding your team from concept to revenue generation and can seamlessly engage in positioning work, we would love to hear from you.

About JuniorAt Junior, we are at the forefront of innovation, developing advanced LLM-powered workflow tools designed to enhance investment research for private market investors. Our esteemed clientele includes the majority of the top 10 global private equity and consulting firms, and we currently facilitate the investment of hundreds of billions of dollars annually. As a profitable and bootstrapped company, we are proud to have a dynamic team of over 30 professionals based in London, New York City, and Sydney, achieving a remarkable 10x revenue growth in 2025.Explore more about our mission and values here. Role OverviewWe are searching for our inaugural Product Marketing Lead to define our positioning, messaging, and marketing strategies for Junior, targeting the world's most discerning enterprise software buyers. You will act as a vital link connecting our state-of-the-art AI product with decision-makers at prestigious consulting firms and private equity funds.In this pioneering role, you will have the chance to:Lead product launches and messaging for feature releases: Ensure new features are effectively communicated to the right audience, helping users maximize their value from Junior.Develop our content strategy: Create engaging case studies, thought leadership articles, and sales enablement resources that demonstrate tangible ROI.Shape our go-to-market strategy: Develop impactful messaging that stands out in the crowded AI landscape and resonates with sophisticated buyers by deeply understanding customer segments, market dynamics, and decision-making personas. About YouWe are looking for a strategic product marketer who possesses:5+ years of B2B product marketing experience, ideally within enterprise software, AI/ML platforms, or technology services.A deep understanding of complex sales cycles, with experience engaging sophisticated buyers who navigate 3-9 month decision-making processes involving multiple stakeholders.Fluency in AI/LLM products, with the ability to articulate the technological shifts we are experiencing and create compelling messaging around customer use cases.A tinkerer’s mindset: Experimentation with LLMs and AI tools, showcasing several examples of processes developed or improved through generative AI.

About Swap:At Swap, we are redefining the landscape of modern commerce through our innovative AI-native platform. Our technology seamlessly connects backend operations with a captivating storefront experience, empowering brands to sell anything, anywhere.We centralize global operations, enhance intelligent workflows, and provide real-time data insights to help businesses make margin-protecting decisions. Our comprehensive product suite covers cross-border logistics, tax compliance, returns, demand planning, and our state-of-the-art agentic storefront, ensuring merchants have full transparency and the confidence to act decisively.Join us at Swap, where we foster a culture of clarity, creativity, and shared ownership as we transform global commerce.

Why Choose Ankar?At Ankar, we're pioneering innovative tools for the AI era, transforming how inventions are conceived and developed. The challenge is significant: 90% of the value of S&P 500 companies is tied to intangible assets such as intellectual property (IP). Unfortunately, teams tasked with generating this value often spend half their time sifting through documents rather than innovating. We are dedicated to creating transformative solutions that empower inventors to confront the world’s most challenging problems. Our collaboration with the most forward-thinking companies, such as L’Oréal and Valeo, positions us to address increasingly complex issues in the trillion-dollar innovation sector.The OpportunityWe are in search of a dynamic Product Marketer to take charge of our positioning and sales enablement initiatives. This pivotal role combines strategic insight with hands-on execution, allowing you to define our narrative at the user level, develop competitive positioning, and orchestrate product launches. Collaborating closely with product and go-to-market teams, you will identify target audiences, effectively position our platform within the ecosystem, and translate our vision into scalable growth. Your ability to capture the user's voice will inform roadmap priorities, shape strategic narratives, and lead brand campaigns aimed at patent and R&D decision-makers.We seek an individual who thrives in a startup environment, demonstrating a blend of narrative creativity, strategic prioritization, and a high level of execution to build our product marketing and deliver measurable outcomes.Your ResponsibilitiesCraft the NarrativeCollaborate with founders and leadership across sales, product, and go-to-market teams to transform product and market insights into a cohesive brand messaging framework.Create engaging editorial content, including blog posts and case studies, to solidify Ankar's reputation as a thought leader in the innovation and patent landscape across the US and Europe.Develop the Marketing EngineDesign and implement a comprehensive marketing strategy that encompasses content, website, social media, campaigns, and events.Craft campaigns and programs that position Ankar at the forefront of discussions with enterprise buyers.Evaluate marketing effectiveness based on commercial outcomes rather than superficial metrics.Engage the CommunityPlan and execute Ankar's involvement in global industry events, client conferences, webinars, and sponsored forums to establish a strong presence.

At Ripple, we are pioneering a transformative approach to how value is exchanged globally, akin to how information is transmitted today. Our innovative cryptocurrency solutions are designed for financial institutions, businesses, governments, and developers, aimed at enhancing the global financial landscape and fostering broader economic equity and opportunities for individuals worldwide. Here, you will embark on a journey of professional growth, working alongside supportive colleagues in an environment that encourages the best work of your career.If you are eager to make a significant impact and unlock extraordinary career advancement possibilities, we invite you to join us in creating real-world value.THE WORK:We are in search of a seasoned Product Marketing Lead with expertise in blockchain technology, traditional finance, and decentralized finance (DeFi) to become an integral part of our team.In this capacity, you will be instrumental in shaping the market perception and adoption of Ripple’s institutional DeFi solutions. Your responsibilities will include developing distinct positioning and executing go-to-market strategies that clearly articulate our technical capabilities and translate them into compelling value propositions for institutional audiences. This encompasses blockchain-based solutions for payments, trade finance, collateral management, and beyond.The ideal candidate will possess a profound comprehension of traditional financial markets, with substantial experience in leading product marketing initiatives for DeFi or cryptocurrency products within a rapidly evolving environment.WHAT YOU’LL DO:Serve as the subject matter expert in our target markets, customer and partner segments, and the competitive landscape, providing data-driven insights on growth strategies and tactical approaches.Develop segment-specific go-to-market strategies for Ripple’s institutional DeFi solutions, which includes defining target markets, influencing product strategy with deep market insights, and establishing a robust GTM foundation featuring clear value propositions and messaging.Collaborate cross-functionally to lead the strategy, coordination, and execution of new product features and partner launches.Collaborate with our business development team to foster engagement and joint go-to-market initiatives with key infrastructure and utility ecosystem partners.Team up with marketing, communications, and creative departments to bring the Institutional DeFi narrative on XRPL to life, effectively implementing the go-to-market strategy for the appropriate audience.

About the Role At SumUp, our mission is to bridge the gap between merchants and consumers, empowering local communities to flourish. With SumUp Pay, we are innovating a banking experience that connects individuals to the small businesses they adore while facilitating free transactions for our merchants. SumUp Pay simplifies financial management for consumers, enhances everyday spending, and fortifies the bond between them and local merchants, delivering value and fostering growth for community businesses. This pivotal role offers the chance to influence our global strategy at a rapid pace, tackling diverse topics and opportunities. Your strategic acumen, creative problem-solving, and relentless drive will be essential as you lead initiatives within the Consumer Tribe, dedicated to expanding SumUp Pay and enhancing the consumer-merchant relationship while collaborating across the organization.

Your MissionAs the Lead Product Manager within our Web3 portfolio, you will be instrumental in defining, developing, and expanding products within the InfoFi (information finance) and DeFi (decentralized finance) sectors. Your role involves transforming strategic goals into practical roadmaps, integrating technical and economic insights, and delivering innovative products that further Improbable's vision of decentralized information and financial systems.You will collaborate closely with engineering, research, design, and business teams, striking a balance between innovation and execution to create products that enhance value generation, liquidity, and network engagement across the Web3 ecosystem.Areas for ImpactProduct Strategy & Roadmapping - Shape and refine the roadmap for InfoFi and DeFi products, ensuring alignment between technical capabilities, user demands, market opportunities, and Improbable's overarching ecosystem strategy.Cross-Functional Leadership - Collaborate with engineers, economists, designers, and ecosystem partners to convert product vision into tangible results, merging decentralized technologies with user-focused design.Market Insight & User Understanding - Gain a deep understanding of the DeFi landscape, tokenomics, and emerging InfoFi principles; analyze user behavior and feedback to guide product iteration and prioritization.Execution & Delivery - Lead execution across various teams, ensuring that objectives for adoption, engagement, liquidity, and protocol performance are met.Governance & Ecosystem Alignment - Engage in decentralized governance processes, token design, and incentive structures to promote sustainable ecosystem growth.Mentorship & Leadership - Mentor junior product team members and uphold high standards of product management and interdisciplinary collaboration.Continuous Improvement - Lead initiatives aimed at enhancing product development workflows, data-driven decision-making, and user experience assessment across the portfolio.We’d Love to Hear From You If You…Possess a robust understanding of Web3 technologies, blockchain infrastructure, and decentralized finance mechanisms.Are comfortable engaging with developer-centric discussions and possess excellent leadership skills.

Join beam-up as a Communications and Marketing Lead and play a pivotal role in shaping our brand narrative. In this dynamic position, you will spearhead innovative marketing strategies that resonate with our audience and elevate our company’s presence in the market. Your expertise will guide our communications efforts, ensuring they are impactful and aligned with our business objectives.As a key member of our team, you will collaborate with various departments to create cohesive marketing campaigns, manage public relations, and engage with stakeholders effectively. Your ability to analyze market trends and consumer behavior will drive our marketing initiatives and contribute to our overall success.

About the RoleDescription:Join TransPerfect’s dynamic Marketing & Communications team as a full-time Marketing Lead in our Life Sciences division. In this pivotal role, you will partner strategically with the Life Sciences Marketing Program Manager to enhance our digital marketing strategy, curate engaging content, and drive lead generation and nurturing initiatives across our life sciences digital program.We are looking for a proactive, results-oriented marketer with over 5 years of experience in executing and optimizing digital campaigns. You should be adept at crafting compelling content and collaborating with cross-functional teams to generate leads while achieving measurable business outcomes. This role is designed for a highly collaborative individual who will not only execute campaigns but also influence the trajectory of our digital strategy—leading performance evaluations, collaborating with various teams, and advocating for scalable, data-driven initiatives. You will be hands-on in developing full-funnel campaigns that demonstrate the value of TransPerfect Life Sciences solutions to diverse personas across various use cases.Key Responsibilities Include:Digital Program LeadershipCollaborate with the Life Sciences Marketing Program Manager to craft and propel the digital strategy and content for life sciences.Oversee essential workstreams including campaign planning, content execution, SEO, lead generation, funnel optimization, and performance analytics.Serve as the primary contact for digital performance assessments and contribute to the analysis of program KPIs.Campaign Performance AnalysisFacilitate quarterly marketing performance reviews to analyze effective campaigns, messaging, and channels.Pinpoint high-performing tactics for scaling and collaborate with the Life Sciences Marketing Program Manager to revise underperforming assets or processes.Engage cross-functionally to resolve campaign bottlenecks, audience friction points, and inter-departmental misalignments.SEO & Website StrategyLead initiatives to enhance domain authority and organic search visibility through strategic content planning, backlinks, PR coordination, and technical SEO enhancements.Partner with the Life Sciences Marketing Program Manager to develop long-term content strategies that support keyword clusters and semantic search.Collaborate with web and digital marketing teams to ensure our websites are optimized for maximum performance.

Role overview The Senior Marketing Lead in Defence at AECOM will shape and carry out marketing strategies that advance the company’s initiatives in the defence sector. The position is based in London and centers on building AECOM’s presence and reputation within the industry. What you will do Collaborate with teams throughout the business to strengthen AECOM’s brand in the defence sector. Create and manage marketing campaigns and materials specifically for defence audiences. Work with key stakeholders to ensure all marketing aligns with broader business objectives. Support AECOM’s standing as a leader in defence through focused outreach and effective storytelling. Location This position is located in London.

About Octopus Electroverse In just five years, Octopus Electroverse has rapidly established itself as one of Europe's leading eMobility players, with over 1.3 million connected electric vehicle chargers and a diverse customer ecosystem across web, iOS, Android, CarPlay, Android Auto, and Automotive OS, among others. But this is merely the beginning: we are actively launching innovative products, collaborating with a range of automotive and tech partners, developing exciting new features at scale, and crafting the integrated charging experiences of the future—all aimed at making the electric transition seamless for individual drivers and fleets. The Electroverse team is a multifaceted group that includes product, development, commercial, operations, marketing, partnerships, and more, all dedicated to making Octopus the premier name in EV charging. We are seeking intelligent individuals who share our passion and are eager to help us realize this vision. About the Role We are on the lookout for an enthusiastic Performance Marketing Lead to join the Electroverse team and drive growth for our Octopus Electroverse and Octopus Fleet products. Reporting directly to the Head of Marketing, you will spearhead the execution and optimization of our paid media budget across all digital channels. We desire an outcome-driven strategist who can seamlessly integrate high-level strategic planning with detailed campaign optimization. As part of the Octopus Group, we operate differently from traditional organizations. We avoid agencies, lengthy bureaucratic processes, and unnecessary meetings. Our exceptional in-house teams of developers, marketers, designers, product managers, and commercial experts collaborate closely to create products that transform the e-mobility landscape. This role offers freedom and an innovative work environment, but if you require extensive guidance, it may not be the right fit for you. A proactive attitude and a wealth of ideas are essential; we are looking for someone who can dive in and start making an impact immediately. Our marketing team is lean, yet our projects have an expansive international and cross-functional focus, making this an ideal environment for hands-on involvement. This performance-focused role encompasses international B2C and B2B digital campaigns, ensuring that your daily tasks will vary. Here are some of the responsibilities you will undertake: Lead the comprehensive setup, management, and optimization of Paid Search campaigns across Google Ads, Apple Search Ads, Meta, and LinkedIn Ads, defining campaign structures, targeting frameworks, and bid strategies to achieve performance objectives. Oversee budget allocation and campaign performance, employing data-driven decisions to scale, pause, or restructure activities across various markets, products, and audiences to maximize efficiency and revenue. Ensure the effective execution of bid strategies, pacing, and overall performance delivery. Analyze performance data to refine strategies and enhance outcomes.

TransPerfect is on the lookout for a Content Marketing Lead to spearhead impactful marketing initiatives through an innovative content strategy and execution. This pivotal role aims to enhance brand awareness, generate leads, and boost the sales pipeline across a varied global portfolio of solutions, industries, and marketing teams.The successful candidate will craft and implement a comprehensive content strategy that underpins campaigns, product and solution launches, vertical programs, and digital performance channels, with a focus on SEO, SEM, paid media, and PR/media syndication. A crucial aspect of this position will be to develop the content marketing framework across the organization, establishing standards and mentoring content creators across diverse product lines and geographical locations.The ideal candidate will possess a strong hands-on approach while also being strategic and collaborative—capable of interpreting business needs across various divisions and translating these into content that drives tangible results in lead generation, digital visibility, and funnel progression.Key ResponsibilitiesLead the content marketing strategy to enhance traffic, engagement, conversion, and pipeline through integrated campaign and digital channels.Develop content themes, messaging frameworks, and editorial calendars aligned with global go-to-market strategies across multiple verticals and product lines.Create and oversee an SEO-centric content roadmap, integrating keyword research, buyer intent analysis, and performance metrics from demand generation and digital teams.Compose and refine content across various formats including product and solution materials, SEO-driven blogs, landing pages, nurture flows, gated resources, and video scripts.Produce or direct content for webinars, virtual events, digital campaigns, and paid promotions.Collaborate on sales enablement materials such as eBrochures, one-pagers, and pitch decks.Utilize analytics to monitor performance (organic traffic, content engagement, lead volume, MQL/SAL quality) and continually enhance content strategies.Facilitate content syndication and thought leadership outreach through earned and paid media placements, newsletters, and partner channels.Guide junior writers and marketing contributors on content strategy, SEO integration, and campaign storytelling.Establish scalable templates, writing guidelines, and editorial processes to ensure quality and efficiency across regions and business units.Serve as a liaison among product marketing, campaign managers, digital teams, and SEO/SEM teams to maintain content alignment and optimization.

About Mixpanel Mixpanel helps organizations turn complex data into clear insights. More than 29,000 companies, including Workday, Pinterest, LG, and Rakuten Viber, use Mixpanel’s AI-first digital analytics to improve adoption, strengthen retention, and drive business outcomes. The platform brings together product and web analytics, session replays, experimentation, feature flags, and metric trees to deliver actionable information teams depend on. Learn more at mixpanel.com. Role Overview Mixpanel is seeking a Senior Product Marketing Manager for its London, UK (hybrid) office. This role sits within the marketing team and shapes messaging, content, and campaigns that connect with target audiences, influence buying decisions, and help users get the most from Mixpanel’s products. The Senior Product Marketing Manager leads go-to-market (GTM) strategies across EMEA, with a focus on launching new features, running demand generation campaigns, and supporting sales enablement. This position plays a key part in developing Mixpanel’s marketing approach in EMEA and coordinating with stakeholders to deliver on strategy. What You Will Do Develop and execute GTM plans for new feature launches in EMEA Drive demand generation campaigns tailored to regional audiences Create sales enablement materials and initiatives Collaborate with product and cross-functional teams to align messaging and strategy Champion the customer perspective and incorporate it into marketing efforts Act as a strategic partner for product development Craft compelling narratives that highlight Mixpanel’s value Reporting This position reports directly to the VP of Product Marketing.

Join Synthesia as a Product Marketing Manager focusing on Release Marketing, where you will play a pivotal role in shaping our product's market presence. You will collaborate closely with cross-functional teams to develop and execute innovative marketing strategies that resonate with our audiences. This is an exciting opportunity to contribute to the growth of a cutting-edge AI technology company.

The Product Marketing Manager at Unily is responsible for crafting and executing strategic product positioning, messaging, and go-to-market initiatives aimed at driving product adoption and achieving market success. This pivotal hybrid role encompasses comprehensive competitive intelligence (CI) leadership, ensuring that Unily remains distinct, informed, and competitive within a fast-paced market landscape.

Join stacks as a Product Marketing Manager in London! In this dynamic role, you will lead the marketing strategy for our innovative products, working closely with cross-functional teams to ensure our offerings resonate with target audiences. You will be responsible for conducting market research, developing compelling marketing campaigns, and analyzing performance metrics to drive growth.

Join Comply as a Product Marketing Manager and play a pivotal role in driving the success of our innovative product offerings. You will be responsible for crafting and executing marketing strategies that resonate with our target audience while collaborating closely with cross-functional teams. Your expertise will help shape product positioning, messaging, and go-to-market strategies that elevate our brand in the marketplace.

About NOVA Wealth:NOVA Wealth is an innovative and rapidly expanding startup aimed at revolutionizing financial advice delivery in the UK. We are committed to placing a human adviser at the center of every client relationship while harnessing technology to empower our advisers. This approach allows us to enhance service levels significantly and minimize the administrative burdens that often hinder performance. Our mission is to transform the advisory landscape, delivering superior customer outcomes at lower costs, thus benefiting a broader audience. With our customer-focused advisers and cutting-edge Lifeline technology, we empower individuals to not only make informed financial decisions but also to realize their dream lifestyles.About the Role:At NOVA, we transcend traditional advertising; we create dynamic growth loops. This position is designed for a hands-on builder who will architect and amplify our paid acquisition strategies rather than merely executing a predefined plan. We are on the lookout for a Performance Marketing Lead who thrives on execution and is passionate about the intricacies of campaign design and the thrill of optimizing conversion funnels.As the catalyst for our paid acquisition initiatives, you will oversee daily operations, scaling efforts, and relentless optimization of our performance channels. Your role is not limited to budget oversight; you will actively engage with the platforms, fine-tuning campaigns, experimenting with creative elements, and ensuring that every pound spent is maximized to disseminate our transformative financial advice to a wider audience.Key Responsibilities:Channel Mastery: Take a hands-on approach with Google Ads, LinkedIn, and Meta. You will be tasked with building, launching, and managing campaigns from inception to execution, ensuring impeccable technical implementation.Rapid Experimentation: Lead a fast-paced testing strategy. From refining headlines and CTA buttons to optimizing landing page designs, you will continuously iterate to discover the ultimate lead generation formula.Funnel Optimization: Own the customer journey from initial click to first meeting. You will identify and eliminate conversion barriers, ensuring a seamless connection between marketing efforts and our service offerings.Data Integrity & Reporting: Maintain an unwavering focus on data accuracy. You will be responsible for daily performance monitoring and play a key role in shaping our tracking and attribution methodologies, ensuring accurate measurement of key events, funnel stages, and conversion signals to swiftly respond to changes in customer acquisition cost or lead quality.Creative Collaboration: Serve as a liaison between performance analytics and creative processes, utilizing data insights to inform and enhance creative outputs.