About the job
About Allica Bank
Allica Bank is recognized as the UK's fastest-growing company and the leading financial technology (Fintech) firm in the industry. Our mission is to empower established SMEs, a crucial yet underserved segment in the Fintech landscape.
Established SMEs play a vital role in local economies, contributing over a third of our GDP, yet they have often been overlooked by both traditional banks and modern fintech solutions.
Department Overview
At Allica, growth is a core function where marketing, product development, sales, and data analytics converge to foster sustainable and scalable growth.
We develop and refine growth loops aimed at acquisition, activation, and customer engagement, employing structured frameworks that ensure our initiatives are repeatable and measurable, aligning closely with business impact.
By merging commercial strategy with in-depth customer insights, we identify opportunities through experimentation, data analysis, and creative solutions. Growth at Allica is a blend of science and art; every interaction we create fulfills our mission to provide the banking experience that established SMEs rightfully deserve.
Position Overview
As the Performance Marketing Manager at Allica Bank, you will be pivotal in driving customer growth across our Business Bank Account and Lending products, while ensuring an optimal Customer Acquisition Cost (CAC) to Lifetime Value (LTV) ratio.
This role requires a blend of strategic insight and hands-on execution. Collaborating with your team, you will leverage strong analytical skills, marketing intuition, and a proactive approach, utilizing data, automation, and AI to enhance performance at scale.
Key Responsibilities
Performance Marketing Execution & Strategy
Direct campaign execution and strategy across Paid Social (primarily on Meta Ads), Paid Search, Performance Max, and other vital channels.
Enhance creative assets, user journey experiences, campaign structures, and targeting, using structured experiments and test-and-learn roadmaps to efficiently scale results.
Design and implement acquisition initiatives that effectively balance immediate outcomes with long-term growth objectives.
Data Analysis & Reporting
Guarantee comprehensive tracking of all activities and maintain precise reporting for campaigns and creative assets.
Deliver clear and actionable insights through performance data analysis.

