About the job
Join Us in Our Mission to Make the World Fall in Love with Liquorice!
LAKRIDS BY BÜLOW is a celebration of gourmet liquorice craftsmanship, established in 2007 by Johan Bülow on the picturesque Danish island of Bornholm. Our passion drives us to create delightful combinations and sensory experiences centered around liquorice. Our unwavering ambition is to inspire people globally and share the love for this unique Nordic flavor.
With a vision to make the world adore liquorice—one piece at a time—LAKRIDS BY BÜLOW proudly operates stores in Denmark, Sweden, Finland, Norway, Germany, the United Kingdom, and the United Arab Emirates, alongside retail partners in over 40 markets.
Job Overview:
We are in search of a dedicated and enthusiastic Sales Assistant to become a vital part of our team at Canary Wharf, London. This part-time position entails 20 hours per week, where you will assist our team in the daily operations of the store and strive to deliver an exceptional customer experience through your product and brand knowledge.
Key Responsibilities:
- Welcome customers warmly to ensure a memorable shopping experience.
- Conduct tasting sessions, which are pivotal in converting skeptics into fans.
- Provide gifting recommendations tailored to budget and occasion.
- Expand our customer community through our Lakrids Lovers loyalty program.
- Maintain the visual standards of the concession to ensure it looks exceptional.
- Collaborate closely with the Store Manager and the wider team.
- Adhere to both LBB brand standards and Selfridges' requirements.
Store Opening Hours:
- Weekdays: 10:00 AM - 8:00 PM
- Weekends: 12:00 PM - 6:00 PM
Compensation: £14/hour

