About the job
Why Choose Ankar?
At Ankar, we're pioneering innovative tools for the AI era, transforming how inventions are conceived and developed. The challenge is significant: 90% of the value of S&P 500 companies is tied to intangible assets such as intellectual property (IP). Unfortunately, teams tasked with generating this value often spend half their time sifting through documents rather than innovating. We are dedicated to creating transformative solutions that empower inventors to confront the world’s most challenging problems. Our collaboration with the most forward-thinking companies, such as L’Oréal and Valeo, positions us to address increasingly complex issues in the trillion-dollar innovation sector.
The Opportunity
We are in search of a dynamic Product Marketer to take charge of our positioning and sales enablement initiatives. This pivotal role combines strategic insight with hands-on execution, allowing you to define our narrative at the user level, develop competitive positioning, and orchestrate product launches. Collaborating closely with product and go-to-market teams, you will identify target audiences, effectively position our platform within the ecosystem, and translate our vision into scalable growth. Your ability to capture the user's voice will inform roadmap priorities, shape strategic narratives, and lead brand campaigns aimed at patent and R&D decision-makers.
We seek an individual who thrives in a startup environment, demonstrating a blend of narrative creativity, strategic prioritization, and a high level of execution to build our product marketing and deliver measurable outcomes.
Your Responsibilities
Craft the Narrative
Collaborate with founders and leadership across sales, product, and go-to-market teams to transform product and market insights into a cohesive brand messaging framework.
Create engaging editorial content, including blog posts and case studies, to solidify Ankar's reputation as a thought leader in the innovation and patent landscape across the US and Europe.
Develop the Marketing Engine
Design and implement a comprehensive marketing strategy that encompasses content, website, social media, campaigns, and events.
Craft campaigns and programs that position Ankar at the forefront of discussions with enterprise buyers.
Evaluate marketing effectiveness based on commercial outcomes rather than superficial metrics.
Engage the Community
Plan and execute Ankar's involvement in global industry events, client conferences, webinars, and sponsored forums to establish a strong presence.

