About the job
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). The company manages around $40 billion in global marketing investments and delivers strategic services through agency networks such as UM, Initiative, and Mediahub. Specialized teams like Kinesso, Magna, Orion, Rapport, and Mediabrands Content Studio also contribute to the group’s offerings. Clients include well-known brands from a range of industries. More than 13,000 marketing professionals work across 130+ countries, reflecting a broad spectrum of backgrounds and perspectives. Further information is available at www.ipgmediabrands.com.
Role Overview: Director of Measurement, EMEA – Nike
This leadership role sits within the Nike Initiative team at IPG Mediabrands in London. The Director of Measurement leads the design and execution of measurement strategies across the EMEA region, ensuring alignment with both Nike’s global and regional goals as well as IPG’s standards.
What You Will Do
- Develop and implement measurement frameworks tailored to Nike’s objectives in EMEA.
- Ensure measurement methodologies support both global and local priorities.
- Oversee the measurement infrastructure for Nike’s campaigns and initiatives.
- Work closely with Nike teams and other stakeholders to coordinate measurement activities.
- Deliver strategic guidance on advanced measurement solutions.
What You Bring
- Deep expertise in marketing measurement and modeling techniques.
- Strong communication skills, with the ability to explain complex concepts to varied audiences.
- Proven ability to collaborate across teams and functions.
Location: London, England, United Kingdom

