About the job
About NextStep
NextStep connects top consulting professionals with roles where their skills drive real impact. Using AI-driven matching, we work alongside innovative companies across industries. For this search, we are partnering with a client to find a Director of Market Entry to help lead their European expansion.
About the Client
Our client is a fast-growing consumer technology and marketplace business based in London. Their platform connects consumers to local providers in home services, wellness, and caregiving. With 2 million active users in the UK, they are now expanding into Europe, focusing on France, Germany, Spain, and the Netherlands. The Director of Market Entry will guide this expansion from planning through launch.
Role Overview
The Director of Market Entry will design and deliver the strategy for entering new European markets. This role covers market selection, entry tactics, operational setup, and early-stage growth. The position involves building a market entry team, working closely with the CEO and commercial leaders, and taking responsibility for establishing the business in at least two new countries within the first year.
What You Will Do
- Shape and manage the European market entry plan, including market sizing, competitor analysis, regulatory review, and prioritization.
- Lead go-to-market planning for each country: supply chain acquisition, marketing, pricing, and adapting commercial models.
- Recruit and lead a team to drive market launches, including local managers and cross-functional support.
- Build partnerships, secure regulatory approvals, and develop operational processes for new markets.
- Track and report progress against milestones, refining strategy based on early results.
What We’re Looking For
- 10–14 years of experience in international expansion, market entry, or senior commercial leadership across several markets.
- Demonstrated success leading market launches in Europe, ideally in consumer or marketplace sectors.
- Strategic mindset with strong execution skills. Comfortable moving from hypothesis to hands-on launch.
- Proven leader with experience building and motivating cross-cultural teams.
Location
London-based.

