About the job
About Us:
Burson, a member of the WPP family, stands as a global leader in communications, dedicated to enhancing client value through reputation management. Our specialized teams leverage industry-leading technologies and pioneering creativity to empower brands and businesses, transforming reputation into a key competitive advantage. At Burson, you will join a global network of lifelong learners eager to innovate and thrive in an evolving landscape.
WPP (LSE/NYSE: WPP) serves as the trusted growth partner for premier global brands. We integrate advanced media intelligence, data solutions, exceptional creativity, cutting-edge production, transformative enterprise solutions, and expert strategic guidance within a single entity, supported by extraordinary talent and our innovative marketing platform, WPP Open. This enables our clients to navigate shifts, seize opportunities, and achieve transformative growth. Visit WPP.com for more details.
Learn more about us at bursonglobal.com and connect with us on LinkedIn and Instagram.
Role Overview:
The Sports & Entertainment division at Burson is a newly established global practice focused on harnessing the power of fandom for brands. With a blend of global expertise and local insights, we strive for excellence in activation. This position is based in our London center of excellence, a dynamic team of 50 specialists in Sports and Entertainment, serving some of the most beloved brands like Adidas, Activision Blizzard, Gillette, and Spotify. We are committed to building a diverse and vibrant team that produces exceptional work for leading brands in the sports and entertainment industry.
Key Responsibilities:
- Foster a passion for entertainment (music and gaming) and sports culture, aligning client initiatives to ensure cultural relevance.
- Provide outstanding client service.
- Support essential account management tasks for client and team projects.
- Mentor and guide junior team members while collaborating with senior team members.
- Contribute to Global and UK activation workstreams.
- Create compelling written materials including messaging, media tools, and pitches.
- Devise media strategies, cultivate relationships with media outlets, and secure coverage for clients.

