About the job
WPP Media is WPP's AI-driven media operating unit, combining media, data, and partnerships to deliver creative personalization at scale. Through the WPP Open platform and Open Intelligence, clients gain clear insights into the effectiveness and performance of their media investments. More information is available at wppmedia.com.
Role overview
This Account Director, Social Media role focuses on leading paid social initiatives for a high-profile automotive client, covering both UK and international markets. The position sits within the wider activation team and plays a key part in shaping the client’s paid social strategy and execution.
What you will do
- Oversee the planning and delivery of paid social campaigns across all major platforms for a flagship client.
- Manage day-to-day operations, ensuring campaigns meet performance goals and align with broader digital strategies.
- Provide strategic direction and in-depth analysis to maximize campaign effectiveness.
- Lead and mentor a team of paid social specialists.
- Act as a trusted advisor on paid social matters, building strong relationships with clients, suppliers, and internal stakeholders within the WPP Open framework.
Requirements
- Extensive experience managing paid social campaigns for major clients.
- Strong background in team leadership and campaign strategy.
- Ability to analyze performance data and optimize for results.
- Excellent communication skills for collaborating with clients and internal teams.

