About the job
Account Director, Applied Analytics
About WPP Media
WPP is the creative transformation agency that harnesses the power of creativity to build better futures for our people, planet, clients, and communities. To learn more, visit wpp.com.
WPP Media represents WPP’s global media collective, uniting the best platforms, talent, and partners to create limitless growth opportunities in an increasingly media-saturated world. For more insights, visit wppmedia.com.
About OpenMind: A Premier Brand of WPP Media
OpenMind by WPP is an integrated agency model that leverages talent across WPP, specifically designed to expedite the European transformation of Nestlé’s media operations. Central to this initiative is the state-of-the-art data and technology capabilities, enhanced by WPP’s investment in AI, aimed at maximizing the efficacy of Nestlé's media investments.
Role Summary and Impact
The Account Director, Applied Analytics, serves as a vital link between Nestlé clients and the internal analytics practice areas. This role is crucial for ensuring the timely execution of intricate analytical projects, effectively communicating the needs at every stage, and monitoring progress diligently.
In this position, you will gain a comprehensive understanding of the media marketing measurement landscape, equipping you to articulate complex concepts clearly and understandably to both clients and internal teams.
This role presents a unique chance to elevate analytics standards across ZEUR, collaborating with some of the world's most prominent brands. You will be instrumental in educating local market teams about your methodologies to ensure consistency across the region, further driving excellence in analytics.
Key Responsibilities:
- Collaborate with the OpenMind Analytics Lead to design analytical projects at both ZEUR and global levels, including:
- Media Budget Optimization Engine
- Measurement Framework
- Attribution Model POV
- Experimentation Framework
- Aggregated MMM Analysis
- Manage the Analytics Pipeline through Wrike (Project Management Platform), understanding dependencies and stakeholder requirements, while engaging with team members and clients to ensure timely project completion.

