Performance Marketing Lead at Universe Group | Kyiv

As the Performance Marketing Lead at Universe Group, you will spearhead our digital marketing initiatives, leveraging data-driven strategies to elevate our brand presence and drive customer acquisition. Your expertise will guide our marketing campaigns across various platforms, ensuring optimal performance and return on investment. You will collaborate with cross-functional teams to create innovative marketing solutions that align with our business goals.

Join our dynamic team at Universe Group as a Growth Marketing Researcher! In this pivotal role, you will be responsible for analyzing market trends, identifying growth opportunities, and helping shape our marketing strategies. Your insights will drive our decision-making and help us reach new heights in customer engagement.As a Growth Marketing Researcher, you will collaborate with cross-functional teams to design and conduct research that informs our marketing initiatives. This is an exciting opportunity for someone who is passionate about data analysis and marketing strategy.

Role Overview Universe Group is hiring a Junior Marketing Manager based in Kyiv. This entry-level position offers hands-on experience with marketing campaigns and strategy. Work closely with experienced team members and learn practical skills that shape brand visibility and audience engagement. What You Will Do Support the development of marketing plans and initiatives Assist with the execution of promotional activities Help analyze market trends and campaign results Contribute ideas to strengthen brand presence About the Team Join a collaborative group focused on learning and growth. Universe Group values creativity and encourages new perspectives from every team member. Location This role is based in Kyiv.

Greetings!We are on the lookout for a Product Marketing Manager (CRO) to join our innovative product, Wisey.This role is perfect for someone eager to immerse themselves in both product and marketing, directly influencing revenue through the optimization of Web2App funnels. You will oversee quizzes, a crucial entry point for users into the Wisey platform, and continuously enhance the user journey from the first click through experiments, behavior analysis, and hypothesis testing.Here, you will deepen your understanding of user behavior, learn how to influence unit economics (conversions, LTV, CAC), and see measurable results from your efforts reflected in specific metrics.Wisey is a product of the Universe Group, dedicated to creating services that enhance personal productivity. With over 2.6 million users worldwide, our platform offers a variety of unique courses and thematic services designed to combat procrastination, improve productivity, enhance focus, and develop memory, logic, relationships, psychology, and more.Experts from the University of California, Berkeley and specialists in behavioral psychology have contributed to the creation of our product.What We Offer:A unique experience at the intersection of marketing and product. You will have the opportunity to grow in both areas, expanding your expertise and vision.Impact on key business metrics. You will have the ability to influence the reduction of Customer Acquisition Cost (CAC) and the enhancement of LTV.A culture of experimentation and initiative. Proactivity is valued here; your ideas won’t go through long approval chains — you will be able to implement them independently and quickly see results.Fast testing cycles. We regularly conduct dozens of A/B tests to swiftly validate hypotheses and scale successful ones.Full ownership and autonomy. Minimal bureaucracy: you prioritize hypotheses, run tests, and scale what works.A strong cross-functional team. Working alongside design, development, product, and marketing allows for rapid quality iterations without long approval processes.Your future responsibilities:...

Join Universe Group as a Business Associate and become an integral part of our dynamic team. In this role, you will support various business functions, ensuring smooth operations and enhanced productivity. You will collaborate with cross-functional teams, engage with key stakeholders, and contribute to strategic initiatives that drive growth and innovation.

Hello!We are looking for a responsible and proactive Financial Manager to join Universe Group.The main mission of this role is to facilitate the company's business growth in a faster and more efficient manner. We highly value systematic work, proactivity, and a desire for improvement. We hope this format resonates with you!You are a perfect fit for us if you wish to:Contribute to the creation of category-leading products used by over 62 million users worldwide.Influence company processes and business outcomes, as well as propose and implement your own approaches.Avoid bureaucracy — we don't prepare reports, we only adjust them.Your future tasks will include:Building financial models to support managerial decision-making.Preparing management reports focusing on key financial metrics and business results.Analyzing financial performance and expenses, identifying optimization opportunities.Developing and enhancing budgeting, forecasting, and control processes.Automating reporting processes and creating new financial controlling and analytics tools.Participating in the development of financial infrastructure (ERP / FP&A tools).Collaborating with business and management to provide financial support for decision-making.What you need to join us:At least 3 years of experience as a Finance Manager or in similar roles within FMCG companies.Strong analytical skills and research capabilities, with the ability to identify cause-and-effect relationships.Experience managing P&L and identifying cost optimization points.Advanced proficiency in Excel.A solid track record from previous or current positions.Experience with data visualization.English proficiency at Upper Intermediate level or higher.It will be an advantage if you have:Skills in predictive analytics and financial modeling.

Join Universe Group as a Creative Marketing Intern and immerse yourself in a dynamic environment where innovation meets strategy. This internship offers the opportunity to work alongside industry experts, contributing to real projects that enhance your portfolio and practical skills.

Universe Group has launched an exciting new AI-first web product in the visual content creation and editing niche. As we move into a phase of rapid scaling, we are seeking a Product Designer to help bring our product to market, establish effective positioning, and ensure user growth from day one.Your future team includes: CEO, Full Stack Developer, Product Designer, PPC Specialist, Growth Product Manager, Product Manager, Data Analyst.What you will gain by joining us:Collaborate closely with Ruslan, an experienced CEO with a successful track record. His previous startup, Eventmate, grew 4x in revenue within a year, attracting $150K in investments (including from Google) and expanding to international markets in Europe and Brazil.The opportunity to be the first in-house Product Designer in the company.Mentorship from top professionals.Engagement in strategic planning, directly influencing key product decisions, business strategies, and workflow optimization.Experience working with cutting-edge AI-based solutions and collaborating with a skilled team of ML developers.Growth potential to a Lead position and the chance to build your own team.You are a great fit if you want to:Design products that scale quickly and significantly impact user experience.Work with an AI-native product where AI is an integral tool (LLM, image generation, automation).Join a hyperscale product with a fast-paced environment and significant growth.Utilize and expand an existing design system across multiple web products.Have the opportunity to advance to a leadership role and assemble your own team (if this is your ambition).Receive mentorship from designers within Universe Group and enhance your T-shaped skills (product thinking, analytics).Be part of a data-driven and results-oriented team.Key Responsibilities:Design product solutions for various user scenarios with a focus on activation and engagement.

Are you a creative thinker with a passion for marketing? Join us as a Junior Creative Marketing Specialist at Universe Group in Kyiv! In this role, you will assist in developing innovative marketing strategies, create engaging content, and support various marketing campaigns.

Join Universe Group as a Marketing Strategy & Research Specialist in our Kyiv office. We are seeking a dynamic professional who is passionate about driving innovative marketing strategies and conducting in-depth research to enhance our brand presence. You will be responsible for analyzing market trends, identifying growth opportunities, and developing actionable plans that align with our business goals.

Universe Group is developing an AI-first web platform focused on visual content generation and editing. As the team expands, the company is looking for a Senior Product Designer to shape product positioning, support go-to-market plans, and help drive early user growth. This position is based in Kyiv or Warsaw. Team Structure The Senior Product Designer will collaborate with the CEO, Full Stack Developer, PPC Specialist, Growth Product Manager, Product Manager, and Data Analyst. What You Will Gain Work directly with Ruslan, the CEO, whose previous startup Eventmate quadrupled revenue in a year, secured $150K in funding (including from Google), and expanded to Europe and Brazil. Be the first in-house Product Designer at Universe Group. Receive mentorship from experienced industry professionals. Take part in strategic planning and influence product direction, business decisions, and workflow improvements. Work with advanced AI technologies and a team of skilled machine learning developers. Opportunity to grow into a Lead role and build a design team. Who Will Thrive Product designers eager to make a visible impact as the company scales. Those interested in AI-powered products, including LLMs, image generation, and automation tools. Individuals seeking growth in a high-scale product setting. Designers ready to develop and expand an established design system across multiple web products. Candidates aiming to advance into leadership and eventually build a team. Mentors interested in developing other designers and broadening their skills in product thinking and analytics. People who value a data-driven, results-oriented culture. Main Responsibilities Design product solutions for a range of user scenarios, with focus on activation and retention. Work closely with cross-functional teams to ensure design consistency and effectiveness. Use user feedback and analytics to refine features and improve the overall user experience.

Join Universe Group, the innovators behind an ambitious AI-first web product in the visual content generation and editing space. As we transition into a phase of rapid scaling, we are on the lookout for a talented Full-Stack Developer to tackle architectural challenges and implement cutting-edge technologies into our product.Your future team includes: CEO, Full Stack Developer, Product Designer, PPC Specialist, Growth Product Manager, Product Manager, Data Analyst.Technology stack you will work with: React.js, Node.js, Nest.js, TypeScript, Redux, PostgreSQL, MongoDB, Redis, AWS, Kubernetes.Why you should join us:Collaborate closely with Ruslan — an experienced CEO with a proven track record. His previous startup, Eventmate, quadrupled its revenue within a year, secured $150K in investments (including from Google), and expanded into international markets including Europe and Brazil.Impact on business development — As a core team member, you will play an essential role in shaping the product while delving into architectural solutions and integrating the latest technologies into a product built from the ground up.A team of like-minded professionals — You will work alongside motivated individuals who support one another. We closely collaborate with technical teams across other businesses within the Universe Group, sharing insights and expertise.Opportunities for professional and career growth. We believe that the success of our business depends on the motivation and potential of each team member, so we continually invest in learning and development. You will also have the chance to advance to the Tech Lead position and contribute to team expansion and mentorship of junior specialists.Your future tasks will include:Defining and developing the product architecture, including technology selection, project structuring, and building scalable infrastructure to support a large number of users.Developing and maintaining...

Welcome! We are looking for a Senior HR Business Partner who will become a strategic partner for early-stage businesses at Universe Group during their formation and rapid scaling phases.Universe Group is a product-focused tech company dedicated to building and scaling businesses in the digital environment. We create companies, teams, and products that rapidly grow from early-stage ventures to expansive businesses, unlocking new market opportunities.At the heart of our operations lies UniCore, a team that integrates HR, Talent Acquisition, PR & Communications, Employee Experience, Learning & Development, Strategy & Growth, and Finance & Legal. This is where we develop the processes, teams, and environment that enable businesses to scale and become global players.This role is for you if you:Have 3+ years of experience as an HR Business Partner / HR People Partner or 5+ years as an HR Generalist in a systematic product company with well-structured HR processes.Possess hands-on experience with the complete employee lifecycle: onboarding, performance management, development, compensation, retention, and offboarding.Have experience collaborating with executives such as Heads, CEOs, or Founders.Understand HR metrics and can leverage data for decision-making. You not only identify symptoms but also uncover root causes and build processes with future growth in mind.Thrive in dynamic environments: scaling, transformation, and rapid changes energize you rather than intimidate.Are willing to take responsibility and ownership for outcomes.Experience in product tech companies is a plus.Future responsibilities include:Acting as a partner for the CEO and team leaders of early-stage businesses on matters of organizational structure, management development, team effectiveness, and culture.Conducting HR audits of businesses, identifying key risks and growth points, and formulating priorities and initiative plans.Initiating and implementing necessary HR processes for the business: performance management, goal setting, talent reviews, compensation frameworks, and more.Managing the full employee lifecycle from onboarding to development, retention, and offboarding.Diving deep into the business context, organizational structure, roles, teams, and products.

Hello!We are looking for a Growth/Product Marketing Manager (CRO) to join our team at Wisey.This position is ideal for someone eager to immerse themselves in both product and marketing, directly influencing revenue through optimizing Web2App funnels. You will be responsible for quizzes, a critical entry point for users into the Wisey product, systematically enhancing the user journey from the first click through experimentation, behavior analysis, and hypothesis testing.Here, you will develop a deep understanding of user behavior, learn how to impact unit economics (conversions, LTV, CAC), and witness measurable results of your work reflected in specific metrics.Wisey is a business under Universe Group that creates services aimed at enhancing personal productivity. Over 2.6 million users worldwide have joined our platform, which features dozens of unique courses and thematic services dedicated to combating procrastination, boosting productivity, enhancing focus, and developing skills in memory, logic, relationships, psychology, and more.The product development involved experts from the University of California, Berkeley and specialists in behavioral psychology.What We Offer:Unique experience at the intersection of marketing and product - you will develop in both areas, expanding your expertise and vision.Impact on key business metrics - the opportunity to influence the reduction of Customer Acquisition Cost (CAC) and increase LTV.Culture of experimentation and initiative. We value proactivity: your idea will not go through a long approval chain - you can implement it yourself and see results quickly.Fast testing cycles. We regularly conduct dozens of A/B tests to rapidly validate hypotheses and scale successful ones.Full ownership and autonomy. Minimum bureaucracy: you prioritize hypotheses, launch tests, and scale what works.Strong cross-functional team. Close collaboration with design, development, product, and marketing enables us to make quality iterations quickly without long approval waits.

Hello!Are you eager to kick-start your career in product marketing and have already taken your first steps?We are ready to teach you everything if YOU:Enjoy working with numbers, analyzing data, and understanding how things truly work.Are proactive, energetic, and do not wait for instructions but instead seek solutions independently.Are goal-oriented and willing to invest extra effort to achieve faster growth - going the extra mile for results.Have a passion for marketing and understand what drives you in this field.Are incredibly determined and possess examples that attest to this.If each point describes YOU, you have a unique opportunity to significantly enhance your chances and receive a job offer by completing a test assignment.This will allow us to see how you think and approach tasks, and you will be able to assess your skills, receive feedback, and potentially get an invitation to meet with us (if the test results are satisfactory), bringing you closer to your dream job offer!How long to wait for feedback on the test assignment? We review the test within a week and will definitely get back to you with feedback.If the test is completed well, what’s next? You will then proceed to: communication with a recruiter, an interview with your future manager, and a final meeting with the CEO of FORMA.What will you receive after the job offer?You will work with an experienced manager who will impart their knowledge to you. Dmytro - Head of Marketing at FORMA, has over 12 years of experience in marketing and has managed marketing for over 500 businesses in 7 years at agencies and 10+ businesses in 5 years in product IT.The experience you will gain in our team will allow you to grow to a Middle+ level within a year (or sooner) and actively build your career further.From day one, you will work with international markets from the USA to Japan, and from Latam to Africa, handling substantial budgets.The product you will work with: FORMA – a multi-product company that creates SaaS solutions for document management. Our flagship product is PDF.Guru.Achievements:Over 35 million files downloaded by users in 2025.

Hello!I am Victoria, the User Acquisition Team Lead at Wisey. We are currently seeking a Performance Marketing Specialist who is looking to transition into marketing from fields such as Audit, Analytics, Consulting, or related areas. This position offers a unique opportunity to move from analytical insights and recommendations to real execution with a direct impact on business outcomes.A bit about my background:I entered the marketing field after two years in auditing and quickly rose to lead the Google Media direction. Subsequently, I managed a product marketing team and successfully launched channels from scratch to profitability in less than a month across various businesses.At Wisey, our team manages multimillion-dollar budgets, overseeing over four traffic channels (Meta, TikTok, Google, etc.) and working towards scaling the business and entering new markets.You will collaborate with a team of professionals, and I will support you in adapting quickly to the role and growing in performance marketing, as I understand what a career switch looks like.By the way, here's your future colleague who also made a career switch but is now in a key product position and is eager to share his experiences with you for a smooth start:Roman, a Performance Marketing Specialist, leads one of our key streams. He started without any marketing experience and within a year set record results at Wisey for user acquisition via Google.Wisey is a company that creates digital products aimed at enhancing productivity and boosting cognitive skills.Over 400,000 usersNumerous educational courses, four apps for focus, habit building, and financial managementThe product development involved experts from University of California, Berkeley and behavioral psychologists.The company's products are part of the Universe Group ecosystem, which has an audience of 200+ million users worldwide.

Futturra Group is a dynamic Ukrainian IT company specializing in EdTech, dedicated to developing and promoting innovative cross-platform products. We are assembling a powerful team of like-minded professionals, seeking the brightest talents to work on educational services that will transform the future of educational applications.Our flagship products include:MusesAcademy: A learning lifestyle platform that empowers women worldwide to overcome challenges through a variety of expert educational materials.MathMaster: An application that helps millions of users globally learn and solve math problems easily and effectively, utilizing AI and live chat with experts.A cross-platform VPN that has provided access to various web resources for over six years using proprietary VPN protocols.We are currently seeking a Product Marketing Lead to drive growth for our MusesAcademy product.MusesAcademy operates in a microlearning format, offering users hundreds of valuable content units, including practical lessons on various topics, self-development books, and audio materials with extra information, as well as real-time chats with lifestyle coaches who can provide advice on various life issues.As the Product Marketing Lead, you will spearhead new growth opportunities for our business. Your responsibilities will include organizing the team's efforts towards building the most effective user acquisition flows and researching and launching new business sub-directions while establishing processes that will consistently yield results and help the business continue to grow exponentially.Key challenges in this role include:Exploring new sub-directions for scaling through market analysis, trend identification, and competitor insights.Building the market's most effective user acquisition flows through continuous experimentation, gaining a deeper understanding of users, their pain points, and decision-making psychology.Creating processes that deliver consistent results through system efficiency rather than luck.Coordinating with cross-functional teams: you will collaborate with marketing, analytics, development, and product teams, bridging the user journey from ad click to product engagement.Developing and managing the team: you will lead and cultivate a talented marketing team.

Hello! FORMA is on the lookout for a Growth Manager who will transform business objectives into actionable initiatives and drive them to measurable outcomes. This role is all about impact and growth, offering high autonomy, challenges, and opportunities without unnecessary hierarchy or micromanagement.FORMA is a company within the Universe Group that develops online services to empower professionals. We simplify and enhance document workflows. Our flagship product is pdfguru.com.In just over 3 years, we have achieved remarkable results:— Our PDF Guru product is used by over 7 million users monthly.— We offer more than 80 tools for effective document handling.— Users from over 100 countries worldwide choose our product to meet their needs.— We work with PDF documents, translation, conversion, and text recognition, all built on our proprietary technologies — without third-party APIs.— We are a market leader.Want to experience the atmosphere at FORMA? Check out our team video on YouTube — see how we work, grow, and build a billion-dollar company from Ukraine.

Greetings!We are on the lookout for a Head of Product to lead the product direction at FORMA—the SaaS business of Universe Group, which assists millions of users worldwide in efficiently managing documents. We need a visionary strategist to define our long-term product trajectory, with the goal of establishing us as the top SaaS product in the market.FORMA is a business dedicated to document management through SaaS solutions. Our flagship product, PDFGuru, is just the beginning, as we have several innovative units in our portfolio. Our team has already achieved remarkable milestones, including:Over 8 million visits each month.Users from more than 180 countries worldwide.Over 150 million documents processed in just 2025.100+ tools and AI-driven solutions for effective document management.Localization in over 30 languages.Average rating of 4.3 on Trustpilot.Want to experience the FORMA atmosphere? Check out this video about our team—how we work, grow, and build a billion-dollar company from Ukraine.You'll fit right in if you:Are eager to join a business that prioritizes an outstanding product to achieve market leadership.Desire ample resources and direct influence over product and financial metrics—boosting LTV through product enhancements and improving key product indicators.Seek full ownership—no bureaucracy, complete autonomy in determining product direction.Excel at collaborating with teams on equal footing, fostering strong partnerships.Are interested in the full user lifecycle, from acquisition to the final interaction.Want to develop a product that is utilized by over 8 million people monthly.Are looking for challenges that push you to excel.

Join Universe Group as a Senior Product Manager to lead the development and optimization of our innovative Guru Apps. In this pivotal role, you will collaborate with cross-functional teams to define product vision and strategy, ensuring alignment with customer needs and market trends. Your expertise will help shape the future of our applications, driving user engagement and satisfaction.