About the job
Howly is a Ukrainian multi-product company within the venture builder SKELAR. We develop innovative products aimed at users in the global professional services market. Over the past 4+ years, we have launched 4 products and expanded our team to over 300 members.
Howly operates as a global business with established processes and customers worldwide, while maintaining the dynamic spirit of a startup: we work flexibly, passionately, and without excessive bureaucracy.
SKELAR is a venture builder that creates international IT product companies following the rules of the venture investment world. Together with co-founders, we assemble strong teams to launch product-based IT businesses and succeed in global markets.
We are currently seeking a First Creative Marketing Manager for a new product at Howly!
As our first creative marketer, you'll have the opportunity to:
Establish processes
Build a team from the ground up
Your responsibilities will include:
— Creating advertising creatives, analyzing their performance, and continuously improving them to attract new users;
— Monitoring and analyzing the market, consistently generating well-founded hypotheses for creatives;
— Evaluating test results and breaking them down to the level of individual creative elements;
— Initiating new tests and proposing ideas for scaling successful concepts;
— Actively participating in brainstorming sessions and internal creative workshops.
What we value:
— 1+ years of experience in creative/performance marketing;
— Creativity and the ability to generate innovative ideas and hypotheses;
— Proactivity and accountability for your tasks: you don’t wait for instructions, you propose solutions and ideas on your own;
— Ability to base decisions on data, analyze large volumes of information, and draw conclusions;
— Understanding of marketing metrics such as CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV, CAC.
In addition to our business ventures, we are developing the SKELAR Foundation, created by the company’s employees to fund projects that address the aftermath of war and aid in the recovery of Ukraine. SKELAR is an environment for self-realization for those capable of establishing successful companies, which we refer to as the next big everything. We believe in their potential and scalability.

