About the job
Birdman is a leading health and wellness brand in Mexico, with over $100M in revenue in a market much smaller than the US. The company is now focused on expanding its presence in the United States, aiming to grow from $10M to $300M in revenue over the next five years.
To drive this growth, Birdman is hiring a Vice President of Growth & Country Manager for the US market. This executive will oversee all aspects of US operations, including growth strategy, marketing, commercial activities, and day-to-day operations. The position is based in Guadalajara, Jalisco, Mexico, and will play a central role in leading the US business.
What You Will Do
- Lead and manage the entire US operation, taking ownership of business outcomes
- Develop and execute strategies for growth, marketing, brand management, sales, and operations
- Build and guide a high-performing team as the business scales
- Drive commercial initiatives to achieve ambitious revenue milestones
- Oversee operational processes to support rapid expansion
What We Look For
- Demonstrated success scaling a consumer goods or CPG business, ideally to $100M+ in revenue
- Experience moving a brand from early traction to market leadership
- Willingness to commit significant time, energy, and focus to building at this scale
- Strong drive, follow-through, and ability to execute
- Combination of entrepreneurial mindset, strategic vision, and operational discipline
Compensation and Rewards
- Competitive base salary
- Performance-based incentives aligned with industry standards
- Substantial equity upside (phantom stock) tied to the value created as the US business grows
This role is designed for individuals ready to build something new and share directly in the financial rewards that come with success. It requires a high level of commitment and is not suited for everyone.

