Manager of People & Culture Business Partner

Role Overview Mattel, Inc. is hiring a Manager of People & Culture Business Partner in East Aurora. This position shapes and supports strategic HR initiatives that match the company’s evolving objectives. The role partners with leaders and employees to encourage engagement, growth, and an inclusive workplace culture.

Mattel, Inc. is seeking a Digital Marketing Manager to shape and deliver digital strategies that build brand presence and connect with customers. This position is based in East Aurora. Role overview The Digital Marketing Manager will design and implement digital campaigns across multiple platforms. The focus will be on increasing brand visibility and deepening customer engagement. What you will do Plan and run digital marketing campaigns using channels such as social media, email, and online advertising Work closely with teams across the company to ensure marketing efforts support overall business goals Support both customer acquisition and retention through targeted digital initiatives Collaboration This role involves frequent coordination with colleagues from different departments to keep marketing projects aligned with Mattel’s objectives.

Role Overview Mattel, Inc. is looking for a Manager, Brand Strategy & Activation to help shape and execute brand strategies for its portfolio in East Aurora. This role focuses on building strategies that connect with consumers and support business growth. What You Will Do Define and implement brand strategies for assigned brands Analyze market trends and consumer data to inform brand positioning Lead brand activation efforts to increase visibility and engagement Work with cross-functional teams to develop marketing campaigns and initiatives Use data and insights to guide brand decisions and align with company goals Who We're Looking For Experience in brand strategy, market analysis, and activation Strong skills in collaboration and communication Ability to use data to shape marketing strategies This position is based in East Aurora.

The Senior Manager of Franchise Marketing will shape the marketing strategy for Fisher Price at Mattel, Inc. This role focuses on building the brand’s presence and creating campaigns that resonate with families worldwide. Key responsibilities Develop and carry out marketing plans that align with Fisher Price’s brand objectives Lead campaigns aimed at increasing consumer engagement and raising brand awareness Collaborate with internal teams to ensure Fisher Price products connect with families across global markets Location This position is located in East Aurora.