Product Manager - Go To Market

Role overview Flywire is hiring a Product Manager to focus on Go To Market strategies. This role shapes how products reach customers and respond to market needs. The Product Manager works with teams across the company to guide products from early ideas to successful launches. What you will do Lead initiatives that improve Flywire’s product offerings for the market Ensure product plans reflect both customer needs and current market trends Work closely with engineering, marketing, sales, and other teams to deliver successful product launches Location This position is based in Boston.

Role Overview InvoiceCloud is looking for a Go-To-Market Engineer in Boston, MA. This role focuses on shaping product strategies and making sure solutions align with client needs. The Go-To-Market Engineer works across departments to support go-to-market plans that help products succeed and keep customers satisfied. What You Will Do Work with teams across the company to develop and execute go-to-market strategies. Help shape product direction based on client requirements and market feedback. Support efforts to ensure products meet customer expectations from launch onward. Location This position is based in Boston, MA.

At Klaviyo, we celebrate the diverse backgrounds, experiences, and perspectives of each member of our team—affectionately known as Klaviyos. We believe that everyone deserves an equal opportunity for success and recognize the value of the unique experiences that each person brings beyond conventional job qualifications. If you find yourself closely matching the criteria but not exactly, we encourage you to apply. To discover more about life at Klaviyo and how we empower creators to shape their own destinies, visit klaviyo.com/careers .We are seeking a passionate Product Marketing Lead who is eager to influence how the world perceives Klaviyo.This pivotal role is central to our product storytelling efforts. You will help craft a cohesive narrative that weaves together our products, platform, and vision, ensuring it resonates consistently across launches, marketing campaigns, executive presentations, and significant events.Your contributions will significantly impact Klaviyo's market positioning, influencing both executive and functional buyers as well as our internal teams. This involves diving deep into our offerings, grasping the challenges our customers face, and translating those insights into messaging that is clear, compelling, and genuinely valuable.A key focus of this role will be managing product launches. You will spearhead go-to-market strategies for major product and platform milestones, collaborating closely with Product, R&D, and cross-functional teams to transform innovations into captivating stories that drive excitement, adoption, and momentum.Additionally, you will play a role in our flagship events and keynote presentations, working alongside our leadership team to shape the narratives we share during Klaviyo's most significant appearances.If you thrive on making connections, are passionate about the art of communication, and seek to grow within a dynamic, collaborative team, we would love to connect with you.

This internship is based in Boston, MA and places interns directly within the Go-to-Market AI Pod at Onapsis. Interns will take on meaningful projects from the start, moving beyond observation to hands-on work that quickly impacts teams across the company. Onapsis partners with over 300 organizations worldwide, including many from the Global 2000, to secure and optimize business operations. The Go-to-Market AI Pod focuses on building and deploying AI-driven solutions that support core business teams. Role overview Interns in this role help design and launch real AI workflows that address business challenges. The work directly supports sales, business development, and customer success teams, with results visible in a matter of weeks. Key responsibilities Build automations that solve recurring challenges for go-to-market teams. Support the development of a flagship AI engine that automates essential processes. Draft guidelines and best practices for using AI tools, contributing to prompt libraries and standardization across the company. What you will do Review and prioritize workflow requests from business teams. Design, test, and refine AI-powered workflows and integrations. Create clear documentation and video tutorials for each tool developed. Collaborate with experienced colleagues in sales, engineering, and customer success to ensure solutions meet real business needs.

Join our innovative team as a Product Marketing Manager! In this role, you will play a pivotal part in shaping our marketing strategies and driving the success of our products in the competitive landscape. Your expertise will help us enhance our brand presence and engage with our customers effectively.Lever was established a decade ago to address the critical challenge that organizations face: attracting and hiring outstanding talent. Our cutting-edge hiring software is trusted by industry leaders such as Netflix, Yelp, Cirque du Soleil, Shopify, and Spotify to expand their teams. We have redefined the talent acquisition landscape and are recognized as innovators in our field. As we continue to grow, we are looking for dedicated individuals to join our team. We take immense pride in our achievements and are honored to be recognized as the #1 workplace in San Francisco and one of the top employers across the United States. Our employees are our greatest asset, and we are committed to fostering a culture that prioritizes their well-being and growth.

At RelayFi, we empower self-made business owners with a cutting-edge digital banking platform designed to streamline financial management. Our mission is to replace financial uncertainty with transparency, enabling entrepreneurs to transform their cash flow into a clear pathway for sustained success.We are seeking a dynamic Associate Product Marketing Manager to join our rapidly expanding Product Marketing team. In this pivotal role, you will be at the intersection of product development, marketing strategy, and business growth, facilitating the successful launch of RelayFi’s innovative products and features through strategic insights, compelling storytelling, and effective go-to-market execution.You will play a crucial role in defining how our products resonate with customers and prospects, crafting persuasive messaging that highlights product value and drives user engagement and growth. Collaborating closely with teams across Product, Growth, Brand, and Data, you will connect customer insights, market trends, and business objectives throughout the customer journey.This position is perfect for an early-career Product Marketing Manager who is eager to learn, driven by results, and passionate about bringing fintech solutions to market. You will assist in positioning and messaging, contribute to strategic go-to-market planning, and help translate customer and competitive insights into actionable strategies. We are looking for someone with a strong sense of curiosity, creativity, and a proactive mindset, ready to make meaningful contributions within a fast-paced team.Applicants must be located in the Greater Boston Area.

Axon Enterprise, Inc. seeks a Software Product Marketing Manager based in Boston, Massachusetts. This position focuses on shaping strategy and marketing for software products that serve the public safety sector. Key Responsibilities Collaborate with teams across Axon to define clear product positioning and messaging. Develop go-to-market strategies designed to engage customers and support company growth. Contribute to decisions that impact how Axon's software products address the needs of public safety professionals. Who Will Thrive Here This role suits candidates with a blend of technology and marketing experience who are motivated to support public safety through impactful software solutions.

As a Senior Product Marketing Manager specializing in Verticals at Klaviyo, you will play a pivotal role in shaping our go-to-market strategies and enhancing our product positioning. You will collaborate closely with product management, sales, and customer success teams to drive user engagement and foster a deeper understanding of our customers' needs.

Join CarGurus, a leading online automotive marketplace, as a Senior Manager of Product Marketing. In this pivotal role, you will spearhead innovative marketing strategies that enhance our product offerings and drive customer engagement. Your expertise in market analysis, product positioning, and cross-functional collaboration will be crucial as you work with various teams to develop campaigns that resonate with our audience.

Role Overview topline-pro is seeking an MBA Intern in Boston, Massachusetts to support AI transformation and go-to-market strategy. This internship centers on strategic projects that apply artificial intelligence to boost business growth and improve how the company operates. What You Will Do Work with teams across the company to shape and carry out strategies involving AI technologies Help strengthen topline-pro’s market position through data-driven approaches Contribute to efforts that streamline operations and increase efficiency Collaboration This role involves close partnership with colleagues from different departments to ensure strategies are practical and effective.

Flywire is looking for a B2B Product Marketing Manager based in Boston. This position focuses on shaping go-to-market strategies for our business offerings. The role centers on building strong marketing campaigns that connect with business clients and support Flywire’s growth. Role overview This manager works closely with teams across the company to develop and execute marketing initiatives. The goal is to drive customer engagement and strengthen how our products are positioned in the market. What you will do Partner with cross-functional teams to plan and launch marketing campaigns for B2B products Help refine product positioning to better reach business clients Support strategies that increase customer engagement and contribute to company growth Requirements Experience in B2B product marketing Strong collaboration skills Ability to create effective marketing campaigns for business audiences

About commercetoolsAt commercetools, we believe that real innovation is built on a robust foundation, harmonizing our products and our talented team. Our collective of builders, explorers, and problem-solvers has revolutionized composable commerce and fostered a culture of experimentation that fuels our success.We empower the next generation of commerce for our clients through cutting-edge, AI-driven solutions that facilitate smarter business decisions, bridge digital and physical shopping experiences, and forge new connections between industries and their audiences. Our mission is to help the world's most ambitious companies innovate, scale, and grow without limitations.In our environment, the best idea prevails, not the loudest voice. You will have the tools, trust, and freedom to shape not only the future of commerce but also your own professional journey.

Join NOBULL, a straightforward training-inspired wellness brand dedicated to empowering individuals in their journey towards physical, mental, and emotional strength. Renowned for our top-tier, award-winning footwear, we offer a diverse range of products across training, lifestyle, and nutrition. At NOBULL, we believe in providing the tools necessary for anyone striving to become their best selves and enhance their overall strength.We are currently on the lookout for an accomplished and energetic Product Marketing Manager. The chosen candidate will be responsible for crafting and implementing compelling product narratives across our footwear and apparel lines, from initial positioning through to successful launch execution. This role demands a self-starter who thrives in a dynamic, fast-paced environment, adept at translating product features into engaging stories that resonate across various channels.

Nexthink is not merely a software provider; we are the pioneers of the Digital Employee Experience (DEX) category. We are seeking a dynamic storyteller and strategic thinker to elevate our narrative and expand our market presence. This role offers you the chance to shape the conversations that define the industry, linking intricate technology to executive priorities, and showcasing our platform in ways that drive action. If you have a knack for transforming product attributes into compelling movements and messages, we want to connect with you. As the Principal Product Marketing Manager, you will spearhead the development and execution of our product positioning, messaging, and storytelling strategy for Nexthink’s DEX solutions. Your mission will be to translate complex technologies into engaging narratives that resonate with our target audiences—from IT leaders to C-suite executives—thereby fostering engagement, generating demand, and driving revenue.Key Responsibilities:Enhance Nexthink’s status as a DEX leader among analysts, press, partners, and executive audiences.Develop persona-driven narratives that appeal to a spectrum from IT operations to C-level executives, linking emotional triggers to crucial business outcomes.Create positioning strategies that distinguish Nexthink and elevate our entire portfolio in a rapidly changing market.Convert technical features into relatable, human stories that captivate customers and executives alike.Present to senior IT leaders and C-level audiences in a way that earns their trust and attention.Lead go-to-market (GTM) strategies for significant launches and cross-sell initiatives, ensuring alignment with Product, Sales, and Growth Marketing teams.Drive competitive positioning, pricing strategies, and value frameworks that accelerate adoption and revenue growth.Act with urgency to ensure that our messaging evolves in tandem with the speed of our engineering and product teams.Oversee the production of high-impact content, including solution briefs, ROI narratives, executive presentations, and customer case studies.Collaborate with Sales Enablement to equip field teams with the necessary tools and messaging to engage CIOs and IT leaders effectively.Stay ahead of industry trends and competitive changes to continuously refine our category narrative.Conduct persona research, customer interviews, and win/loss analyses to fine-tune positioning and GTM strategies.

Join CellarTracker, the premier platform for a global community of over 8 million wine enthusiasts who catalog 5 million unique wines and share 13 million ratings and reviews. Our trusted website and flagship mobile app empower wine lovers across the globe for discovery and cellar management. As we expand our twenty-person team, we are looking for a dynamic Product Marketing Manager who can transform new features into compelling narratives that enhance user activation, drive subscription growth, and ensure long-term retention. Collaborating closely with product, design, data, and growth teams, you will leverage AI tools to research, draft, design, and refine launch assets with the agility of a startup.Your RoleAs our first dedicated Product Marketing Manager, you will be a master storyteller and operate at the intersection of product, design, data, and growth. Embrace AI as your ally: utilize ChatGPT for copy drafting, Midjourney for visual concepts, and Perplexity for rapid research, then apply your expertise to polish and launch.In a typical week, you may: Compose the launch email, create App Store screenshots, and write in-app tooltip copy for new features. Develop quick mockups using Figma or Canva for blog hero images, collaborating with design for final touches. Record engaging 60-second Loom walkthrough videos to accompany feature launch emails. Analyze activation rates in Mixpanel, A/B test new subject lines, and iterate rapidly. Conduct live user interviews to understand reasons for subscriber churn after month three, and convert insights into effective retention strategies.Key Responsibilities Lead positioning, messaging, and launch strategies for all major features from inception to post-launch optimization. Design and publish customer-facing materials: emails, push notifications, SMS flows, landing pages, App Store metadata, help articles, and demo videos. Establish launch objectives, instrument events in Mixpanel or similar analytics tools, and report on activation, conversion, and retention metrics. Conduct qualitative interviews and quantitative analyses to deepen understanding of user needs and refine messaging. Monitor competitors and related consumer-AI products to identify positioning opportunities.Qualifications 5 to 7 years of experience in executing product marketing launches for consumer software or mobile applications. A portfolio showcasing launch emails, landing pages, videos, or presentations that you have created and delivered. Daily proficiency with AI tools to enhance copy, visuals, or research, with documented examples of your workflow. Proven history of achieving activation or revenue targets through your marketing initiatives. Excellent copywriting skills with a focus on clarity and conciseness. Familiarity with Excel; knowledge of SQL or analytics tools like Mixpanel is a plus. A passion for wine or a strong willingness to learn about the category quickly.

What You'll Do:CyberArk is seeking a dedicated and seasoned Senior Product Marketing Manager to join our dynamic team. In this pivotal role, you will serve as the go-to expert on CyberArk’s innovative offerings as we enhance our go-to-market strategies in machine identity security. You will bridge the gap between Product Management, Sales, Channel, Marketing, and Customer Success, crafting compelling messaging and positioning to foster meaningful digital interactions with customers and prospects. Your efforts will support sales enablement initiatives, product launches, and the delivery of market insights to shape our product strategy.Key Responsibilities:• Develop compelling and unique product positioning and messaging.• Conduct in-depth qualitative and quantitative research to extract market insights.• Spearhead go-to-market strategies for product launches and create marketing/sales enablement materials for new initiatives.• Create impactful sales enablement resources for sales teams, sales engineers, and partners.• Collaborate closely with solutions marketing and brand experience teams to drive demand generation, content marketing, and thought leadership initiatives.• Serve as the subject matter expert, preparing and presenting materials for customer events, webinars, and industry conferences.• Work cross-functionally to inform and enhance product strategy.

About Obsidian Security Founded in 2017, Obsidian Security focuses on protecting SaaS applications that power modern businesses, including Microsoft 365, Salesforce, and more. Our platform helps organizations reduce risk, detect and respond to threats, and prevent breaches at the source. Obsidian is backed by investors such as Greylock, Norwest Venture Partners, and IVP. Our team includes leaders from companies like CrowdStrike, Okta, Cylance, and Carbon Black. Today, we continue to advance SaaS security as organizations adopt agentic AI. Enterprises around the world, including Snowflake, T-Mobile, and Pure Storage, trust Obsidian to safeguard their SaaS environments. We protect over 200 organizations across North America, Europe, the Middle East, Southeast Asia, Australia, and New Zealand, with many clients among the Fortune 1000 and Global 2000. Our partner ecosystem is growing and includes names like SentinelOne, Databricks, and Google Cloud. As we prepare for further growth and a future IPO, we are expanding our team to support this momentum. Role Overview: Senior Product Marketing Manager - Partner Location: Boston Obsidian Security is hiring a Senior Partner Product Marketing Manager to drive go-to-market strategies within our partner ecosystem. This is a senior individual contributor role for someone who combines strategic thinking with hands-on execution. What You Will Do Develop partner-facing messaging, enablement materials, and market support for different partner categories Translate Obsidian’s SaaS and AI security platform into use cases that connect with channel, technology, and service partners Work closely with the partner organization and cross-functional teams to deliver impactful positioning, content, and coordinated execution Support the expansion of partner marketing as Obsidian grows What We Look For Experience in partner product marketing, ideally with SaaS or security platforms Ability to create compelling messaging and enablement for a range of partner types Strong collaboration skills with both partner and internal teams Strategic mindset with the ability to move quickly and adapt as the partner ecosystem evolves

Join our dynamic team at allbooked as a Product Marketing Manager, where you will play a crucial role in shaping our product strategy and driving market success. In this hybrid position based in the Boston area, you will collaborate with cross-functional teams to develop innovative marketing initiatives that resonate with our target audience.

Join Our TeamWe are seeking a talented Senior Product Marketing Manager to take charge of our go-to-market strategies, lifecycle marketing initiatives, and product positioning. This pivotal role will be at the intersection of Product, Growth, and Engineering.In this dynamic and cross-functional position, you will collaborate closely with Product and Engineering teams to define launch criteria, develop comprehensive go-to-market plans, and ensure that all features are delivered with a compelling value proposition and measurable growth outcomes. Additionally, you will spearhead lifecycle marketing campaigns (including email, push notifications, and in-app messaging) to enhance activation, engagement, conversion, and retention rates.This role will report directly to the VP of Growth and will be instrumental in our efforts to scale customer acquisition and enhance customer lifetime value.

About Tenable Tenable® leads in Exposure Management, helping over 44,000 organizations worldwide, including a large share of the Fortune 500, Global 2000, and key government agencies, understand and reduce cyber risk. The team works together to develop cybersecurity solutions and values inclusion, respect, and high standards. Employees join a collaborative group with the resources to make a real impact. Work Authorization Applicants must be authorized to work for any employer in the U.S. without sponsorship. Tenable cannot provide visa sponsorship now or in the future, including F1-OPT, F1-CPT, H-1B, TN, J-1, or similar visas. Role Overview: Senior Product Marketing Manager – Public Sector This position shapes Tenable’s go-to-market strategy for the Public Sector, focusing on Federal, State, Local, and Educational markets. The Senior Product Marketing Manager helps drive adoption of Tenable’s solutions and strengthens the company’s presence with government customers. Success in this role means translating technical capabilities into solutions that fit the missions and needs of government agencies. Expect to work closely with product management and government affairs teams, influencing the product roadmap in response to new legislative mandates and buying trends. The role covers the full go-to-market lifecycle, from identifying and validating use cases, to leading launches, supporting demand generation, and enabling the sales team. Building relationships with government professionals and agencies is key, as is advocating for public sector needs in shaping Tenable’s offerings. Key Responsibilities Serve as a technical authority and lead thought leadership efforts with government partners, customers, and at major industry events. Guide the launch of new products and solutions designed for the Public Sector.