About the job
SEO & Content Specialist
Location: Bengaluru, Karnataka, India (On-site)
Team: Growth/Marketing
About the Role
Join our dynamic team as an SEO & Content Specialist, where you'll be instrumental in driving organic growth through strategically crafted, search-optimized content across various platforms including SEO, LLM discovery, and YouTube.
Key Responsibilities
- Enhance organic growth through effective SEO strategies, LLM discovery, and YouTube content optimization.
- Develop and optimize programmatic pages focused on college, degree, and career pathways.
- Conduct thorough keyword research to elevate rankings for high-intent queries.
- Create and refine high-quality content that aligns with user search behaviors.
- Lead and mentor a team of 3–4 content interns to boost content production.
- Continuously analyze and enhance content performance through innovative experimentation.
About Us
Since our inception in 2019, Apna has transformed the landscape of career opportunities in India, connecting over 60 million job seekers with more than 250,000 employers. Founded by Nirmit Parikh, a Stanford alumnus and serial entrepreneur, we achieved unicorn status in just 21 months, becoming the fastest in India.
With the backing of prominent global investors such as Insight Partners, Tiger Global, Lightspeed India, Sequoia Capital, and GSV, we're on a mission to revolutionize livelihood creation across the nation.
Our new EdTech initiative is expanding our offerings beyond job matching to include:
- Premium Online Education: Collaborations with leading universities providing UGC-accredited programs.
- Career Success Ecosystem: Utilizing our vast network of over 700,000 recruiters for real job interviews.
- Personalized Career Journeys: Access to dedicated career facilitators and AI-driven job preparation tools.
Why Join Us?
- Vast Market Potential: With an annual increase of 50% in students pursuing online degrees in India, the market is set to expand exponentially.
- Consumer Impact: Contribute to a business that significantly transforms lives.
- Growth Opportunities: Be part of an early-stage venture in a rapidly evolving market.
- Strong Competitive Edge: Our platform uniquely positions degree programs with job guarantees.
- Collaborative Environment: Work alongside experts in product, operations, and engineering.
- Wealth Creation Opportunities: Join us during our high-growth phase for potential financial rewards.
- Meaningful Work: Play a vital role in linking education with career outcomes.

