Experienced Product Manager at Apna | Bengaluru

Role Overview apna is hiring a Senior Security Engineer in Bengaluru to strengthen the security of its AI platforms, microservices, data pipelines, and mobile/web products. This position focuses on designing, building, and automating security controls that fit smoothly into CI/CD processes and cloud infrastructure. The role calls for hands-on technical expertise, effective risk management, and close collaboration with AI, product development, and DevOps teams. Key Responsibilities Security Engineering & Automation Design and implement automated security frameworks for threat detection, remediation, and compliance across cloud and application layers. Develop tools and scripts to boost security visibility in AI model pipelines, APIs, and data integrations. Integrate security controls into CI/CD workflows, including SAST, DAST, SCA, and IaC scanning. Apply experience with XDR/SIEM for automated detection and response. Application & API Security Conduct secure code reviews and threat modeling for AI microservices, REST APIs, and agent frameworks. Work with developers to address vulnerabilities and uphold secure SDLC practices. Lead regular Vulnerability Assessment & Penetration Testing (VAPT) for web and mobile applications, the Agentic AI platform, and related services. Identify and mitigate vulnerabilities, such as OTP bypass and data leaks in public GCS buckets. Cloud & Infrastructure Security Secure multi-cloud environments (GCP and AWS) using both native and third-party tools. Set and maintain Infrastructure as Code (IaC) security baselines and automate configuration drift detection. Configure and manage Web Application Firewalls (WAF) for custom DDoS and bot protection. Oversee secrets management, IAM, and container security best practices in production workloads. Address misconfigurations, default credentials, and public exposures in systems such as Grafana, Zookeeper, and Prometheus. AI & Data Security Monitor for compromised datasets, credentials, and model theft attempts, including activity on deep and dark web sources. Implement data protection measures for AI training pipelines, model storage, and inference endpoints. Assess and mitigate risks related to prompt injection, model leakage, and data exfiltration in AI agents. Monitoring & Incident Response Work with internal teams to improve threat detection, alert triage, and response automation. Position Details Location: Bengaluru, Karnataka, India Employment Type: Full-time Team: Security Engineering

Job Title: Senior Security Engineer (Sr.SE)Location: BengaluruEmployment Type: Full-timeTeam: Security EngineeringRole OverviewAs a Senior Security Engineer at apna, you will be instrumental in enhancing our security framework across AI platforms, microservices, data pipelines, and mobile/web products. Your role will involve designing, building, and automating robust security controls that integrate effortlessly into our CI/CD pipelines and cloud infrastructure.This position requires a proactive innovator who can merge extensive technical knowledge with practical risk management, while working closely with our AI, product, and DevOps teams.

About ApnaApna stands as India’s premier platform for job searching and professional networking, passionately committed to assisting millions of job seekers in discovering fulfilling opportunities while empowering employers to efficiently recruit the right talent. With an expansive footprint across numerous cities, Apna is revolutionizing the hiring landscape by harnessing technology to seamlessly connect talent with opportunities.About the RoleWe are seeking a dynamic and meticulous Administrative Executive to oversee the daily operations of our office, ensuring an organized, efficient, and productive workplace. This role demands exceptional coordination, vendor management, and administrative skills to effectively support our business operations.Key ResponsibilitiesManage daily office operations and facilities, ensuring a safe and efficient environment.Coordinate the procurement of office supplies, equipment, and organizational assets while collaborating with the IT team to maintain inventory records.Establish and nurture relationships with vendors and service providers, ensuring the delivery of quality services and timely coordination.Assist with administrative financial tasks such as tracking invoices, managing vendor payments, overseeing petty cash, and liaising with the Finance team.Maintain comprehensive administrative documentation, including operational trackers and vendor records.Handle end-to-end travel arrangements for employees and leadership (bookings, itineraries, accommodations, and logistics).Provide general administrative support, including filing, documentation, and photocopying.Coordinate meeting room scheduling and reservations.Assist employees with administrative inquiries and direct them to the appropriate contacts.Conduct regular checks of office spaces, meeting rooms, and amenities, facilitating the timely resolution of maintenance and facility issues.Required Skills & QualificationsExceptional organizational and coordination skills.Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).Ability to prioritize tasks and manage multiple deadlines independently.Strong communication and stakeholder management abilities.Meticulous attention to detail and a proactive problem-solving mindset.Why Join ApnaExperience a high-growth, fast-paced work environment.Collaborate with a dynamic and supportive team.Enjoy ample opportunities for learning and career advancement.

Job Description: Product ManagerAbout apnaAt apna, we are dedicated to revolutionizing the way careers are built through innovative technology solutions. Since our inception in 2019, we have successfully connected over 60 million job seekers with more than 250,000 businesses across India. Founded by Nirmit Parikh, a Stanford alumnus and seasoned entrepreneur, apna achieved the remarkable status of India’s fastest unicorn in 2021, reaching this milestone in just 21 months.Supported by prominent global investors including Insight Partners, Tiger Global, Lightspeed India, Sequoia Capital, and GSV, we are continuously striving to enhance livelihood creation on a large scale.Role OverviewWe are on the lookout for a talented Product Manager with substantial experience in developing and scaling consumer internet products. You will take ownership of a critical aspect of our product, going beyond mere execution to define the strategy, roadmap, and desired outcomes. We seek an individual who thrives in a fast-paced startup environment and possesses the ability to combine deep user empathy with business-oriented decision-making.Location: Bengaluru (Work from Office - Domlur)Experience: 4+ yearsResponsibilities:Product Strategy & Roadmap: Define and own the product vision and roadmap for your area. Convert high-level business objectives into actionable product strategies and prioritized features.Deep Customer Understanding: Spearhead user research and market analysis to uncover unmet needs. Represent the voice of the customer within the organization to develop impactful products.Execution & Delivery: Manage the complete product lifecycle from ideation and PRD creation to launch and subsequent iterations. Ensure timely delivery while maintaining high quality standards.Data-Driven Decision Making: Establish success metrics (KPIs) for your products. Conduct thorough analysis of product funnels, implement A/B testing, and utilize data insights to enhance product performance and growth.Cross-Functional Leadership: Lead a team of engineers, designers, and analysts. Collaborate closely with Business, Sales, and Operations teams to ensure effective go-to-market strategies.Quality & UX Obsession: Partner with the Design team to deliver a world-class, intuitive user experience while upholding stringent standards for design and product quality.Qualifications:4+ years of relevant experience in Product Management.Proven experience in building Consumer Internet products (B2C or high-scale B2B2C).Experience in a high-growth startup environment is highly desirable.Demonstrated capability to take a product from concept to launch or to scale a product effectively.Bachelor’s degree in a technical field from a Tier-1 institution.Skills & Competencies:Strong analytical skills with expertise in data analysis and experimentation tools.Exceptional communication and collaboration skills.

Join Apna, a trailblazer in connecting job seekers with opportunities since 2019. We have empowered over 60 million job seekers and collaborated with more than 250,000 businesses across India. Founded by Nirmit Parikh, a Stanford graduate and visionary entrepreneur, Apna became India's fastest unicorn in 2021, achieving remarkable growth in just 21 months.With robust backing from prestigious global investors like Insight Partners, Tiger Global, Lightspeed India, Sequoia Capital, and GSV, we are on a mission to revolutionize livelihood creation across the nation.Job SummaryWe are seeking a skilled Product Analyst to join our dynamic team. In this role, you will collaborate closely with our product, engineering, and business teams to drive data-driven decisions. Your expertise will be crucial in analyzing product performance, generating actionable insights, identifying growth opportunities, and shaping our product roadmap through data-backed recommendations.

About apna apna, founded in 2019, connects more than 60 million job seekers with over 250,000 businesses across India. Led by Nirmit Parikh, a Stanford graduate and serial entrepreneur, apna became India's fastest unicorn in 2021, reaching this milestone in just 21 months. Backed by investors including Insight Partners, Tiger Global, Lightspeed India, Sequoia Capital, and GSV, apna focuses on expanding livelihood opportunities throughout the country. Role Overview: Sales Development Representative The Sales Development Representative (SDR) will join the Bengaluru team to help drive new business. This role focuses on identifying and connecting with HR professionals to generate qualified leads for apna's sales pipeline. What You Will Do Identify potential HR contacts and organizations that could benefit from apna's solutions Engage with HR professionals to understand their needs and introduce apna's offerings Generate and qualify new business opportunities for the sales team Collaborate with team members to refine outreach strategies and improve results What We Look For 0-4 years of experience in a Sales Development Representative or similar role Demonstrated ability to engage and convert HR professionals in previous positions Strong communication and relationship-building skills Motivation to work in a growing company focused on impact Location Bengaluru, Karnataka, India

Join Our Team as a Business Development Executive!Location: Bengaluru, Karnataka, IndiaAbout Apna: Apna is India's premier job platform, revolutionizing professional networking for the working class since 2019. With a presence in over 890 cities, we empower 50 million users and connect them with 500,000+ employers. Backed by top investors like Tiger Global, Sequoia, Lightspeed, and Owl Ventures, we are on a mission to enable livelihoods for billions. Join us in our exciting unicorn journey!About the Field Operations & Sales (FOS) Team: Our FOS team is the catalyst behind Apna's rapid growth. We are market innovators, client converters, and deal closers, and we’re on the lookout for energetic individuals to join our dynamic team!Your Responsibilities:Hunt & Farm: Identify and onboard SMB customers in your area.Cold Calling: Engage potential clients, present our offerings, and convert leads.Solution Selling: Assess client needs and provide tailored recruitment solutions.Onboarding: Assist clients in posting their first job and getting live.Objection Handling: Address queries regarding pricing, competition, and product features.Be the Brand: Represent Apna with enthusiasm, professionalism, and passion.Are you ready to make an impact and grow with us? Apply now and let's create something extraordinary together!

Join Apna as a MIS Executive, where you'll play a pivotal role in our Sales team, driving operational success through insightful data analysis and account management.Founded in 2019, Apna is India's largest professional networking platform, designed to empower the working class with unique networking and skill development opportunities. As a rapidly growing unicorn, we are currently operational in over 60 cities across 20 states, backed by leading investors such as Tiger Global, Lightspeed, Sequoia, Owl Ventures, and Greenoaks Capital, with over $190 million in funding. Our mission is to create livelihoods for billions in India, connecting over 16 million users and 100,000+ employers on our platform.

Join our dynamic sales team at Apna as a Sales Development Representative (SDR). Since our inception in 2019, we have successfully connected over 60 million job seekers with more than 250,000 organizations across India. Founded by Stanford alumnus Nirmit Parikh, we are proud to be recognized as India’s fastest unicorn, achieving this remarkable status in just 21 months.As an SDR, you will be instrumental in driving new business opportunities by engaging with potential HR personnel and showcasing the innovative HR tech solutions offered by Apna. We are seeking candidates with 0-4 years of experience in sales development, particularly those who have a proven track record in targeting HR professionals.

About apna.co:Established in 2019, apna.co stands as India’s largest professional networking and employment platform, committed to empowering the workforce by presenting unique opportunities for networking and skill enhancement. With a mission to generate livelihoods for 100 Crore individuals throughout India, apna.co serves over 50 million users across more than 890 cities and boasts a diverse array of over 700,000 employers. Our platform is the preferred choice for job seekers and employers alike, with access to job opportunities in over 200 categories.Role Overview:As a Social Media Intern at apna.co, you will play a vital role in managing our social media presence and engaging our community across various platforms. This position offers hands-on experience in social media marketing, content creation, and audience engagement, significantly contributing to the brand’s growth and visibility.

Join Our Team as a Staff/Lead Security EngineerLocation: Bengaluru, KarnatakaExperience Required: 8+ yearsEmployment Type: Full-timeDepartment: Security EngineeringRole Overview:We are seeking a highly skilled Staff/Lead Security Engineer to take charge of enhancing our security posture across various platforms including AI systems, microservices, data pipelines, and mobile/web applications. You will be responsible for designing and implementing scalable security controls that integrate smoothly into our CI/CD processes and cloud infrastructure. This role is a unique opportunity to combine advanced technical expertise with practical risk assessment.This position involves collaboration with AI, Product, and DevOps teams to embed security measures from the outset of development.Key Responsibilities:Security Engineering & Automation:Design and implement robust security automation frameworks for threat detection, remediation, and compliance validation across both cloud and application layers.Manage SentinelOne EDR/XDR and SIEM platforms to facilitate automated detection and response workflows.Develop tools to enhance security visibility in AI model pipelines, APIs, and data integrations.Integrate security controls such as SAST, DAST, SCA, and IaC scanning into CI/CD pipelines utilizing tools like Arnica.Application & API Security:Configure and manage Reblaze WAF for tailored DDoS and bot protection.Conduct secure code reviews and threat modeling for AI microservices, REST APIs, and agentic frameworks.Work closely with engineering teams to address vulnerabilities and enforce secure development lifecycle practices.Lead periodic Vulnerability Assessment & Penetration Testing (VAPT) for web, mobile, and Agentic AI platforms.Cloud & Infrastructure Security:Secure multi-cloud environments (GCP/AWS) using both native security services and third-party tools.Establish and maintain Infrastructure as Code (IaC) security baselines with automated configuration drift detection.Oversee management of secrets, IAM policies, and container security within production workloads.Architect and enforce Zero Trust Network Access (ZTNA) policies across internal services, cloud workloads, and third-party integrations.Identify and remediate misconfigurations, exposed defaults, and public vulnerabilities across systems such as Grafana, Zookeeper, and Prometheus.AI & Data Security:Continuously monitor for compromised datasets, credentials, and attempts at model theft across deep/dark web channels.Implement data protection measures for AI training pipelines, model storage, and inference endpoints.Deploy and fine-tune Data Loss Prevention (DLP) policies to prevent sensitive data exfiltration across SaaS, cloud, and endpoint channels.Utilize Cloud Access Security Broker (CASB) solutions to enforce security policies and enhance visibility.

Join Apna as a Business Analyst!As a pioneering force in professional networking, Apna is dedicated to empowering India’s workforce by providing unparalleled networking and skill development opportunities. Established in 2019, we are the leading platform in India, connecting over 16 million users and 100,000 employers across more than 60 cities. Our rapid growth has been fueled by significant investments from top-tier firms such as Tiger Global, Lightspeed, and Sequoia, with funding exceeding $190 million.We are currently looking for a talented Business Analyst to enhance our Operations team. The ideal candidate will play a crucial role in analyzing operational data, overseeing product functionality, and managing accounts to ensure our Support team's success.Key Responsibilities:Operational Data Analysis: Analyze daily operational data, deriving insights that promote efficiency and elevate customer satisfaction.Data Pipelines and Queries: Construct and maintain effective data pipelines, while writing and optimizing SQL queries for seamless data management.Dashboard Creation: Create dynamic dashboards to visualize essential performance metrics and collaborate with stakeholders to fulfill reporting needs.CRM Tool Oversight: Manage and scrutinize data within our CRM, ensuring accuracy and supporting effective account management.

About the Role:Join our dynamic EUC team as a proficient L1 EUC Engineer! In this pivotal role, you will ensure seamless IT operations for end-user computing environments. Your responsibilities will include supporting a range of end-user devices, swiftly resolving technical issues, and enhancing the overall user experience across a hybrid ecosystem of macOS, Windows, and mobile platforms.Key Responsibilities: Assist in maintaining Apna's IT operations Address user tickets related to hardware, software, and networking challenges Guarantee prompt patching, software installations, and updates on end-user devices Conduct remote troubleshooting to resolve technical issues efficiently Set up and configure laptops, desktops, and mobile devices for new employees Create software packages and manage Mac, Windows, and iOS/Android devices through Mobile Device Management (MDM) Collaborate with L2/L3 teams for escalations and follow-ups Adhere to all company policies and procedures

Experience: 3–6 YearsLocation: Bengaluru (Work from Office)Team: Blue Machines – Apna’s Agentic AI PlatformAbout Blue MachinesAt Blue Machines, a division of Apna, we are pioneering the development of state-of-the-art large-scale Voice & AI Agent Infrastructure. Our innovative platform facilitates millions of real-time conversations, conducts interviews, and automates workflows across diverse industries. Currently, we manage tens of millions of voice minutes and offer deep integration with telephony, AI models, and real-time streaming systems, all engineered for scalability, reliability, and intelligence.Role OverviewWe are in search of a talented Senior Software Engineer (Backend) to design and construct high-scale, low-latency systems for our AI and voice platform. The right candidate will possess robust backend engineering skills, experience in distributed systems, and a keen interest in Voice AI, WebRTC, and SIP-based integrations.ResponsibilitiesDesign and implement scalable microservices and backend systems supporting real-time AI and voice workflows.Take ownership of end-to-end system design — encompassing architecture, APIs, data models, deployment, and monitoring.Enhance system performance, concurrency, and fault tolerance at high scale.Adopt best practices for observability, testing, and resilience (e.g., Datadog, Sentry).Collaborate with product and AI teams to advance the platform’s multi-agent orchestration and automation layer.RequirementsMust-Have Skills3–6 years of backend development experience in Python or Java.Strong understanding of system design, concurrency, and distributed systems.Experience in building scalable, high-availability APIs or streaming systems.Familiarity with WebRTC, SIP, RTP, or other real-time communication protocols.Experience in cloud environments (GCP/AWS) and containerized deployments (Kubernetes, Docker).Solid knowledge of databases (MongoDB, Redis, Postgres) and message queues (Kafka, Pub/Sub).Good to HaveExposure to Voice AI, Speech Processing, or AI Agent frameworks.Experience integrating LLMs, vector DBs, or real-time AI inference systems.Prior work on AI-driven or telecommunication systems is a plus.

Role: Director of Human Resources (Apna Job Marketplace)Location: Domlur, Bengaluru - On-siteReporting To: CEO – MarketplaceAbout ApnaApna stands as India's premier jobs and skills platform, operating at the dynamic crossroads of consumer internet, employability, and enterprise SaaS. Our vision is to create economic opportunities for millions of Indians by seamlessly connecting talent with the ideal jobs and necessary skills. With a vast community of job seekers and numerous employers on our platform, Apna is architecting the operational backbone for employment in India.Role OverviewAs the Director of Human Resources for Apna Job Marketplace, you will work in close partnership with the CEO (Marketplace) and the executive leadership team to architect and cultivate the organization for its next growth phase.This role encompasses the realms of leadership hiring, organizational design, performance management, and leadership development, ensuring that the business is equipped with the right talent, structure, and culture to expand.Your influence will be crucial in shaping the organization’s growth trajectory, enhancing leadership performance, and driving team outcomes.Key ResponsibilitiesLeadership Hiring & Talent ArchitectureCollaborate with the CEO and business leaders to attract and recruit exceptional leadership talent across product, technology, business, and operations.Design a robust talent architecture to support the marketplace’s strategic growth.Establish strong leadership pipelines and ensure high-quality hires for pivotal roles.Oversee the overall Talent Acquisition function to maintain productivity and enable business objectives.Organisation Design & Succession PlanningDrive organizational design and workforce planning in alignment with business strategy.Define specific roles, spans, and leadership layers to enhance execution and accountability.Develop succession planning frameworks for key leadership roles.Performance & Accountability SystemsDesign and implement high-performance management systems including goal setting, performance reviews, and calibration.Ensure clear goal clarity, accountability, and performance differentiation across teams.Partner with leaders to foster a results-oriented culture.Leadership Development & CoachingMentor and support leaders in developing high-performing teams and scalable functions.Drive leadership capability programs and manager effectiveness initiatives.Serve as a trusted advisor to the CEO and leadership team on critical people decisions.

Join Apna as a Talent Acquisition Specialist in our vibrant Bengaluru office! In this role, you will be instrumental in sourcing, screening, and hiring top talent for various positions within our organization. Collaborating closely with hiring managers, you will gain a deep understanding of their staffing needs and craft effective recruitment strategies. If you have a passion for talent acquisition combined with strong communication and interpersonal skills, we are eager to connect with you!Open Positions: 2Location: Bangalore - Work From Office (Domlur)Experience: Minimum of 1+ Years in Non-Tech (Bulk Hiring)CTC: Up to 5 LPA

About zaimlerAt zaimler, we believe that AI agents must understand the data they operate on. Currently, enterprise data is scattered across numerous systems lacking a unified context, which hampers the effectiveness of enterprise AI. The transition from copilots to fully autonomous agents necessitates a new foundational infrastructure, and that's what we're dedicated to building.We are pioneering the context infrastructure necessary for the agentic era: a platform that autonomously uncovers domain knowledge, maps intricate relationships, and equips AI agents with the semantic comprehension required for precise, large-scale operations. Envision knowledge graphs that facilitate real-time inferences, crafted for systems that need to reason intelligently rather than merely retrieve data.Founded by industry veterans Biswajit Das (former VP Engineering at Truera) and Sofus Macskassy (ex-Director of Engineering at LinkedIn), zaimler is a compact, senior team at the seed stage, actively deploying solutions with leading enterprises across sectors such as insurance, travel, and technology. If you are passionate about creating the infrastructure that will shape the next decade of AI, we would love to connect with you.The RoleWe are on the lookout for a Senior Security Engineer to enhance the security framework of our cloud infrastructure and applications. This pivotal role involves proactively identifying and mitigating risks, automating security measures, and constructing a robust framework to ensure that zaimler’s platforms remain secure, resilient, and compliant as we scale.As a Senior Security Engineer, you will collaborate closely with DevOps, platform, and application teams to integrate security practices into daily engineering workflows. Your efforts will help shift security considerations earlier in the development process, minimize operational risks, and empower teams to innovate rapidly without compromising security.

Job TitleSenior Data Scientist — LLM Training & Fine-tuning (Indian Languages, Tool Calling, Speed)Location: BangaloreAbout the RoleWe are seeking a proactive and innovative Senior Data Scientist to join our team, specializing in the fine-tuning and training of large language models (LLMs) for various applications, particularly focusing on Indian languages and code-switching scenarios (e.g., Hinglish). You will lead initiatives aimed at enhancing instruction adherence and ensuring reliable tool/function calling, while prioritizing performance metrics such as latency, throughput, and production readiness.This role is perfect for someone who enjoys building and optimizing models through the entire lifecycle, from research to production.Key Responsibilities• Enhance and fine-tune open-source LLMs, implementing methods such as continued pretraining and optimization techniques like DPO/IPO/ORPO as needed for:Indian languages and multilingual/code-switchingStrong adherence to instructionsReliable tool/function calling (including structured JSON outputs)• Develop comprehensive data pipelines to ensure high-quality training datasets, encompassing:Instruction datasets, tool-call traces, multilingual data, and synthetic data generationData de-duplication, contamination control, quality, and safety filtering• Create robust evaluation frameworks and dashboards for:Both offline and online evaluations, regression testingTool-calling accuracy, format validity, multilingual benchmarks, and latency/cost metrics• Optimize model performance for speed and deployment:Utilize techniques like quantization (AWQ/GPTQ/bnb), distillation, and KV-cache optimizationsImplement serving through tools such as vLLM/TGI/TensorRT-LLM/ONNX where applicable• Enhance model alignment and reliability:Work on reducing hallucinations, improving refusal responses, and ensuring structured outputsDevelop prompting and training strategies to maintain compliance and guardrails• Collaborate closely with engineering teams to facilitate:Model packaging, continuous integration for evaluations, A/B testing, and monitoring for drift and quality• Contribute to research initiatives:Engage with literature, propose experimental approaches, document findings, and translate insights into measurable advancements.QualificationsRequired Skills• 4 - 6 years of experience in Machine Learning or Data Science, with a focus on LLM training and fine-tuning• Proven track record in managing end-to-end model improvement processes:From data gathering → training → evaluation → deployment → iterative enhancements• Strong practical knowledge in:Transformers, tokenization, and multilingual modelingFine-tuning techniques: including LoRA/QLoRA as well as comprehensive fine-tuning and continued pretrainingAlignment strategies: SFT and others

At ZoomInfo, we accelerate careers through a fast-paced, bold approach that empowers you to achieve your best work. You'll join a team that values collaboration, challenges each other, and celebrates achievements. Equipped with tools that enhance your impact and a supportive culture, you won't just contribute; you'll drive results.The Senior Security Engineer is a vital member of our security engineering team. This role plays a key part in advancing the organization's cybersecurity maturity by aligning business needs with security requirements across the company.Key Responsibilities:Design, implement, document, and support security solutions that align with corporate security standards, with minimal supervision.Deliver Level 3 support for security services, focusing on enhancing customer experience and reducing downtime.Identify opportunities for improvement proactively, documenting and implementing necessary changes.Evaluate current configurations, coordinate with relevant stakeholders, and execute recommended changes.Ensure compliance with industry standards, security practices, and external regulations.Assist in risk assessments, identifying security vulnerabilities and planning for their mitigation.Develop solutions that incorporate effective measures against potential security breaches as part of the organization's cybersecurity strategy.Serve as a point of escalation for junior team members, providing guidance on issue resolution and driving initiatives.