About the job
About Sentry
At Sentry, we believe that poor software should be a thing of the past. Our mission is to empower developers to create exceptional software rapidly, allowing everyone to enjoy technology at its best.
With over $217 million in funding and a trust of more than 100,000 organizations—including industry leaders like Disney, Microsoft, and Atlassian—we are dedicated to crafting performance and error monitoring tools that minimize bug fixing and maximize product development.
We embrace a hybrid work environment across our global hubs, designating Mondays, Tuesdays, and Thursdays as in-office days to foster meaningful collaboration. If you’re passionate about creating solutions that enhance the digital experience, join us in developing the next generation of software monitoring tools.
Your Role as an Enterprise Marketing Manager
As the Enterprise Marketing Manager, you will take charge of how Sentry is positioned to various buyer personas within our core audience segments, focusing on competitive deals, customer success stories, and enterprise-level campaigns.
This pivotal role emphasizes storytelling and enablement. You will collaborate closely with our Sales, Product Marketing, and Integrated Marketing teams to ensure Sentry is strategically positioned to excel in competitive landscapes, supported by credible customer narratives and programs.
Key Responsibilities
- Develop and implement enterprise messaging and positioning through crafting compelling narratives, sales materials, and content that effectively communicate Sentry's value proposition to target buyer personas.
- Lead competitive sales enablement by creating battlecards, positioning frameworks, conducting win/loss analyses, and delivering sales training to boost performance in strategic deals.
- Build and scale customer advocacy programs, including case studies and advisory boards, to illustrate credibility and impact on a larger scale.
- Support enterprise campaigns with robust narratives and content, working alongside Integrated Marketing and Product Marketing to align campaigns with buyer needs, competitive context, and customer endorsements.
- Collaborate with GTM teams on execution, addressing field needs, supporting key opportunities, and continually refining enterprise enablement based on feedback and performance outcomes.
What Makes You a Great Fit
- You are a proactive individual who thrives on creating and executing programs from the ground up.
- You derive satisfaction from collaborating with Sales and relish the opportunity to influence competitive sales cycles.
- You possess a strong understanding of enterprise marketing dynamics and enjoy storytelling through data and customer insights.

