E-Commerce Lead / First E-Commerce Manager at PawChamp

Join SKELAR, a pioneering venture builder committed to establishing international tech businesses. We partner with co-founders to assemble strong teams that excel in global markets.Currently, SKELAR manages a diverse portfolio of businesses across various sectors, from EdTech to marketplaces. Our ventures have been recognized as top startups and product companies in Ukraine, featuring prominently in AppStore rankings and creating platforms used by millions. Notable media outlets like TechCrunch and Wired have covered our businesses.We take pride in our robust team of over 1,000 specialists, each possessing exceptional expertise and ambitious goals. Our people are our greatest asset, and we strive to build businesses alongside the best talent available.We are currently seeking a Golang Backend Team Lead for PawChamp, a mobile application and online platform designed for dog owners. PawChamp enables pet parents to train their dogs and learn more about care and training through 24/7 chats with experts, the AI companion Pawchie, and educational materials developed in collaboration with dog trainers. Our aim is to provide personalized daily lessons covering all aspects of dog training, from basic commands to addressing behavioral issues. Our strategic goal is to become the leading player in the global online dog training market, fulfilling all needs of pet parents and their dogs beyond training.In October 2025, we earned the title of Product of the Day on Product Hunt.App Store rating: 4.8Intro video about the product: https://www.youtube.com/watch?v=D3vURwhmufgKey Challenges:Enhancing the backend for our mobile products and the PawChamp web platform.Leading, coordinating, and developing the backend development team.Collaborating with stakeholders.Ensuring high code quality and adherence to best development practices within the team.Interacting with adjacent teams to improve system component interaction and optimize processes.Enhancing code, architecture, services, and development approaches.What We Value:

SKELAR is a Ukrainian venture builder committed to creating international tech companies under the principles of venture investments. Together with co-founders, we assemble strong teams to launch product-oriented IT businesses and succeed in global markets. Our portfolio includes over 10 successful B2C businesses featured in outlets like TechCrunch and Wired.PawChamp is a global IT product that helps dog owners build harmonious relationships with their pets through training and expert support. In 2025, we were named “Product of the Day” on Product Hunt, achieved a 4.8 rating on the App Store, and expanded into 8+ global markets.PawChamp is developing its own A-class MarTech infrastructure and is searching for a Senior Golang Engineer to be its technical cornerstone. Your primary focus will be on designing and building an internal funnel builder: a platform that allows marketers to configure quiz funnels and launch A/B tests and new markets independently from developers. Additionally, you will work on integrations with advertising platforms, analytical pipelines, and marketing process automation.As the team is just being formed, you will have a significant influence on architecture, processes, and approaches from day one, with direct communication with stakeholders and no micromanagement.Technology Stack:Backend: GolangDatabases: PostgreSQLInfrastructure: GCP, Docker, Kubernetes, GitHub ActionsYour Responsibilities:Design and build the funnel builder tool enabling internal teams to manage funnels without developer involvement;Implement AI solutions for automating business and engineering processes;Ensure production system reliability: monitoring, alerts, CI/CD, and test coverage;Participate in architecture formation — your input will impact technical decisions from day one;Collaborate closely with stakeholders and marketing teams, understanding the business context to find optimal technical solutions for real tasks.

SKELAR is a venture builder that creates international product IT companies following the rules of the venture investment world. Together with co-founders, we assemble strong teams to launch product IT businesses and succeed in global markets.We are currently seeking a Data Analyst for one of our new businesses — Liven.Liven is a product company that builds a companion for self-discovery. We believe that self-exploration is a lifelong journey, and we are developing an ecosystem of products that makes this journey understandable, enjoyable, and engaging: bite-sized courses, mood trackers, AI companions, routine builders, and well-being tests, with many more useful features in the pipeline. Practically, we help people gain a better understanding of themselves.Since 2023, we have grown from a small startup to a team of over 150 specialists and are actively scaling. However, with each new stage, we maintain our core values: a vibrant culture where everyone can launch their own ideas and impact the product.If the idea of changing users' lives excites you — let’s connect!As a Data Analyst, your responsibilities will include:— Identifying potential growth opportunities for the business through data analysis and transforming insights into actionable strategies;— Enhancing product features based on metrics and split-test results;— Automating analytics processes, building ELT pipelines, and creating analytical dashboards;— Implementing solutions for process automation and optimization.What we value:— Proficiency in mathematics and statistics;— Strong command of SQL, BI tools (Tableau), and Excel/Google Sheets;— Excellent analytical skills, well-developed critical thinking, and communication skills;— Ability to maintain a holistic perspective while diving into details;— Quick learning ability and results-oriented mindset;— English level of B1 or higher.Preferred qualifications:— Experience conducting A/B tests;— Familiarity with Python and Git;— Understanding of marketing/product metrics and their interrelationships.In addition to our businesses, we are developing the SKELAR Foundation, initiated by our employees. Through this initiative, we create and fund projects that help address the consequences of war and aid in Ukraine’s recovery.SKELAR is an environment for self-realization for individuals capable of building successful companies. We refer to such companies as the next big everything. We believe in their power and scalability. We plan to continue developing tech businesses, conquer global markets, and work towards Ukraine's victory

Join Skelar as an Infrastructure Engineer, where we are pioneering the launch of tech businesses within the dynamic realm of venture capital. We are a dedicated venture builder focused on creating international IT product companies, and together with our co-founders, we assemble exceptional teams to dominate the global market.At Leaply, we are committed to enhancing individuals’ lives through an ecosystem of innovative digital and physical products aimed at fostering healthy habits. Our operations span across global markets, including the US, Tier 1 regions, Europe, and beyond.Having recently launched our habit-building app in June 2024, we utilize a subscription-based monetization model and a performance-first marketing strategy (Meta, Google, TikTok). We achieved positive unit economics within just two months and are ambitiously targeting a 10x growth by year-end.Our team has successfully launched its third business together, boasting a wealth of experience and successful exits. We thrive on rapid execution, open communication, and setting high-reaching goals.Key Responsibilities:Be the inaugural member of a new Platform team, responsible for establishing the infrastructure function from the ground up, encompassing both strategic planning and execution.Transform our existing infrastructure into a mature, well-structured platform, establishing clear service maps, dependencies, and ownership areas.Elevate our use of Terraform and Kubernetes to a higher level of maturity through a modular Infrastructure as Code (IaC) architecture, standardized deployments, and autoscaling, ensuring each release is reliable and predictable.Develop a comprehensive observability system encompassing metrics, logs, traces, and alerting, allowing proactive monitoring of system health.Enhance security practices through robust access management, secrets handling, and protection against external threats, ingraining security into our engineering culture.Optimize data infrastructure to provide stable and efficient analytics pipelines for informed business decision-making.Create platform templates for new services to enable product teams to concentrate on feature development rather than infrastructure concerns.

TENTENS Tech is a partner IT company of SKELAR — a Ukrainian venture builder dedicated to constructing international tech businesses.We create social discovery platforms serving over 20 million users globally. Our momentum and scale are driven by deep expertise in analytics, high-load systems, and performance marketing.Today, the TENTENS Tech team comprises over 250 individuals, each acting as a CEO in their role, impacting collective outcomes. We operate in a 10/10ths style: staying focused on our goals, asking the right questions along the way, and never settling for 'good' — only maximum performance and a bit more. If you identify with this description and are ready to accelerate with us — let’s connect!We are currently seeking a Growth Operations Lead to elevate our performance standards together.Key responsibilities in this role include:Ownership of the Online Reputation Management business directionManagement of a team of 10+ top specialistsOperational excellence: building and optimizing processes in an operations-heavy environmentEstablishing a framework for hypothesis testing and scaling successful outcomesYour influence will extend to:Process architecture, functions, and organizational structureBusiness outcomes of the unitTarget metrics, planning, and decision-makingWhat we value:Experience in building processes and teams in an operations-heavy environmentExperience managing a business unitData-driven mindsetLeadership skills and people management: driving the team while formulating ambitious plans and providing space for them to choose their tools for executionPreferred qualifications:Experience in SERM/ORM/SEO domainsWhat you will gain with us:Access to internal clubs in professional domains: reputation, marketing, development, finance, recruitment...

1. Introduction: Our Vision & GrowthLeaply aims to revolutionize healthcare with an ecosystem akin to "Apple for Healthcare"—a seamless integration of digital and physical solutions that empower individuals to enhance their quality of life and longevity. Positioned at the convergence of biohacking, wellness, and technology, we are committed to developing B2C products targeted at global markets, including the USA, Tier 1 nations, and Europe.We currently offer three innovative products:(stage: scaling) an app featuring personalized biohacking and longevity plans;(stage: scaling) a direct-to-consumer supplement brand;(stage: launching) a stealth digital product set for release soon.Since our inception as a startup in 2024, we have achieved remarkable growth in the past 1.5 years: establishing a positive unit economy within 2 weeks, reaching seven-figure revenues in just 4 months, and continuing to expand rapidly.2. Role: Business AssociateWhy This Role Is CrucialAs we grow at an unprecedented pace, the Founder requires a strategic partner—someone to help streamline operations during this rapid scaling phase and ensure the achievement of key business objectives. This role offers a comprehensive view of the organization, engaging in both strategic planning and operational execution.Upcoming Challenges:Strategic Implementation: Converting the Founder’s vision into actionable plans and tracking their success.Cross-functional Collaboration: Aligning marketing, product, and operations teams to meet our aggressive growth targets.Special Initiatives: Guiding critical projects, such as launching new market verticals.Process Improvement: Creating a streamlined structure that supports rapid growth without sacrificing decision-making speed.Data-driven Insights: Evaluating key business metrics and generating insights to facilitate strategic decisions.Key Requirements:Proactivity & Accountability: You take initiative and tackle bottlenecks independently.Analytical Acumen: Proficiency in interpreting data, understanding unit economics, and the fundamentals of performance marketing.Fast-paced Adaptability: Proven experience in high-velocity environments where conditions evolve swiftly.

TENTENS Tech, a strategic partner of SKELAR, is a pioneering IT company that builds international tech businesses.Our innovative social discovery platforms serve over 20 million users worldwide. We thrive on our deep expertise in analytics, high-load systems, and performance marketing.Our team at TENTENS Tech is composed of over 250 talented individuals, each acting as a CEO in their role, contributing to our collective success. We embrace a 10/10ths work style: focused on our goals, asking the right questions along the way, and striving for excellence — we settle for nothing less than outstanding. If this resonates with you and you are ready to accelerate your career with us, let's connect!We are currently seeking a Payment Operations Manager to elevate our performance and enhance user payment experiences.This role is for you if:You are excited about working in a large business with high-load products, where data and expertise in product solutions and payments are paramount.You are eager to grow rapidly and develop: you will have the opportunity to enhance your operational and analytical skills under the mentorship of seasoned colleagues.You value involvement in key decisions: the chance to influence business strategy and process development, rather than just completing tasks.Challenges you will face in this role:Managing payment routines and configuring acquirers within them.Working with risk metrics and validating analytics-based decisions.Conducting A/B tests and analyzing results.Integrating new acquirers and monitoring their metrics.Being responsible for key metrics in your domain: Conversions, Approval Rates, VAMP, Chargeback Rates.Coordinating with teams across Operations, Analytics, Finance, Marketing, and Product.What matters to us:Experience in IT, Big4, or FMCG in Analyst, Operations, or related roles.Understanding the payment ecosystem and its intricacies.

Welcome to Liven! We are crafting a global ecosystem of self-regulation products that empower individuals to disengage from emotional autopilot and cultivate better relationships with themselves.Within our ecosystem, we offer:Self-discovery Companion — an app chosen by over 2.5 million users. It provides a space for self-exploration through AI coaching, mood tracking, audio practices, and bite-sized learning.Online Coaching — sessions with certified experts to navigate complex situations.Supplements — for physical recovery and body support.We are on a continuous expedition with ambitious plans to expand our ecosystem.Liven is a company for the curious. We are driven by curiosity — an intrinsic need to ask questions, dig deeper, and not shy away from the unknown challenges.Our passion lies in creating products and solutions that genuinely help. Our curiosity and experimental culture exist to discover better ways to support and guide individuals on their self-discovery journeys.Currently, we are seeking a Data Engineer / Analytics Engineer at Liven.In this role, you will be responsible for establishing the company’s robust data foundation, designing storage architecture, and providing analytical teams with quality, ready-to-use data.Challenges Awaiting You:— Ensuring the continuous provisioning of necessary data to analytical teams across various business domains (marketing, product, operations) through stable integrations (using Airbyte and custom solutions);— Organizing long-term DWH architecture (data layer development, modeling, ensuring data integrity);— Developing and optimizing our ELT processes and data transformations within BigQuery using Dataform, as well as implementing reliable process orchestration (with plans to transition to Airflow/Astronomer);What We Value:— Excellent SQL knowledge and a deep understanding of modern analytical warehouse construction concepts;— Practical experience with cloud data ecosystems (ideally GCP, BigQuery) and data transformation tools (Dataform/dbt);

As a Project Marketing Manager at skelar, the focus is on developing and carrying out marketing strategies for technology projects. This position calls for close collaboration with various teams to ensure that marketing efforts align with project goals and company values. What you will do Shape and implement marketing strategies for technology-focused projects Work with cross-functional teams to launch campaigns and initiatives Help connect marketing efforts to the needs and interests of target audiences Support the ongoing growth and visibility of the skelar brand Location This role is based in Kyiv, Lviv, or Warsaw.

TENTENS Tech is looking for a Backend Team Lead to support its MarTech initiatives in Kyiv. This leadership position centers on guiding backend development and helping the team achieve higher performance. What you will do Lead and mentor backend engineers working on MarTech projects Guide technical decisions and support the team’s growth Promote high standards and help the team reach new levels of performance About TENTENS Tech TENTENS Tech partners with SKELAR, a Ukrainian venture builder focused on building international tech businesses. The company’s main products are social discovery platforms used by more than 20 million people worldwide. The team includes over 250 members who are encouraged to take ownership and show initiative. TENTENS Tech values focus, thoughtful questions, and a drive to exceed expectations. Ambition and a commitment to excellence are at the core of the company culture.

SKELAR is a venture builder committed to creating international product-driven IT companies by leveraging the principles of the venture investment world. Together with co-founders, we assemble strong teams to launch product-based IT businesses and thrive in global markets.We are currently on the lookout for our inaugural Operations Manager to lead the PawChamp initiative, focusing on the launch of a new product line dedicated to dog owners.PawChamp is a mobile application and online platform tailored for pet parents—dog owners—providing them with resources to train their beloved pets and learn about care and training through 24/7 chats with experts, the AI companion Pawchie, and training materials developed in collaboration with professional dog trainers. We deliver personalized daily lessons that cover all aspects of dog training, from basic commands to behavioral problem resolution. Our strategic objective is to become a leader in the global online dog training market and to be the go-to company for all pet parent and dog needs beyond training.- In October 2025, we earned the title of Product of the Day on Product Hunt.- App Store rating stands at 4.8.Introductory Video about the Product:https://www.youtube.com/watch?v=D3vURwhmufgWhat Challenges Await:In the role of Operations Manager, you will be an integral part of the product team, spearheading our e-commerce project aimed at launching sales of physical products for dog owners in international markets. Your responsibilities will include:Building the e-commerce division from the ground up: from strategy formulation to the launch of initial sales.Conducting market research, competitor analysis, and audience needs assessment to identify promising product categories and demand.Designing and executing tests to validate hypotheses about products, pricing, and target audiences, measuring and analyzing metrics in the product sales funnel.Developing and aligning the overall e-commerce strategy: business model, sales channels (Shopify, TikTok Shop, Amazon, etc.), unit economics, objectives, and performance indicators.Selecting the platform(s) for launch, creating a plan for implementing the MVP shop, and overseeing its technical development alongside the team.Identifying potential suppliers, procurement models, logistics, fulfillment, and order service processes.Launching MVP sales, testing traffic channels, obtaining initial orders, and analyzing results.

TENTENS Tech, a partner IT company of SKELAR, is at the forefront of building international tech businesses from Ukraine.We create innovative social discovery platforms that serve over 20 million users globally. Our impressive pace and scale are fueled by deep expertise in analytics, high-load systems, and performance marketing.Our team at TENTENS Tech consists of over 250 professionals, each acting as a CEO in their role and contributing to our collective success. We operate with a 10/10ths mentality: we keep our sights on our goals, ask the right questions along the way, and never settle for 'good enough' — we strive for excellence and beyond. If you resonate with this mindset and are ready to accelerate with us, we want to meet you!We are currently seeking a Backend Team Lead to help elevate our standards of excellence.

TENTENS Tech is a strategic partner of SKELAR, a Ukrainian venture builder dedicated to developing international tech businesses.We create social discovery platforms for over 20 million users globally. Our pace and scale are supported by deep expertise in analytics, high-load systems, and performance marketing.Today, the TENTENS Tech team consists of more than 250 professionals, each acting like a CEO in their role and contributing to our collective success. We operate with a 10/10ths mindset: aiming for excellence, asking the right questions along the way, and never settling for 'good enough'—we strive for maximum impact and beyond. If this resonates with you and you’re ready to accelerate with us—let’s connect!We are currently seeking a Backend Team Lead to help elevate our results.

SKELAR is a dynamic Ukrainian venture builder dedicated to establishing international tech companies that adhere to the principles of venture capital investment.Currently, SKELAR is home to multiple businesses across various sectors, ranging from EdTech to marketplaces. These companies consistently rank among the top startups and product companies in Ukraine, achieving high positions in the App Store and creating platforms enjoyed by millions. Our businesses have been featured in prestigious media outlets like TechCrunch and Wired.We are on the lookout for an enthusiastic HR People Partner to join our innovative venture, PawChamp.PawChamp is a mobile application and online platform designed for pet parents, specifically dog owners. It empowers them to train their beloved pets and learn more about care and training through 24/7 chat support with experts, our AI companion Pawchie, and educational resources created in collaboration with canine specialists. We offer personalized daily lessons covering all aspects of dog training, from basic commands to behavioral issue resolution. Our strategic goal is to become a global leader in online dog training and to meet all the needs of pet parents and their dogs beyond training.Awarded Product of the Day on Product Hunt in October 2025.App Store rating of 4.8.Your Key Responsibilities:— Implement and optimize HR processes: Onboarding, Performance Reviews, Offboarding, and Feedback mechanisms;— Conduct HR surveys and research, analyze data, and implement changes based on findings;— Provide consultation on HR policies and assist managers in developing leadership skills;— Engage with a team of 80+ members working from various locations across the country, fostering unity and a collaborative spirit.Required Qualifications:— 2+ years of experience as an HR People Partner or HR Generalist;— Understanding of how to effectively collaborate with remote teams, proficiency in conducting 1-to-1 meetings, and ability to select motivational tools;— Experience with HR analytics and proficiency in using modern tools for process development;— Proactivity and initiative: readiness to take full responsibility for your area and focus on results;— Excellent communication skills (both written and verbal), ability to explain complex concepts simply and inspiringly.Joining the PawChamp team means:— Minimal formalities and maximum autonomy — you influence decisions and see their outcomes;— Trust in your expertise and the opportunity to shape your role.

Join our dynamic team in Kyiv as a Lead Backend Developer, working full-time in our office. We offer a convenient shuttle service from the nearest metro station.About the RoleAs the Lead Backend Developer, you will play a pivotal role in our innovative ground control station team, enhancing the functionality and user experience of our VTOL systems. You will be at the forefront of drone technology, collaborating closely with stakeholders from the Flight Control, AI, and System Test departments to expand and improve our ground control software.Your contributions will support Quantum Systems' mission to revolutionize decision-making through aerial data intelligence.Your Daily Responsibilities:Design and implement new features for our cutting-edge ground control station software.Maintain and enhance existing ground control station software.Optimize user interface and user experience tailored for drone applications.Oversee testing procedures and conduct flight tests.

Hello!We are on the lookout for a talented Junior/Middle Software Engineer specializing in Go to join Guru Apps (part of Universe Group) – a thriving iOS ecosystem with over 100 million downloads across 186 countries (including Cleaner Guru, Scan Guru, and Visify) and an impressive average rating of 4.6 on the App Store.This is an opportunity focused on progressive development, as nearly all new backend services and products within our ecosystem are launched using Go, featuring high-load capabilities in production, complex business logic, and direct impact on a million-strong audience.You’ll fit right in if you’re eager to:Develop new backend services in Go for products with a global audience while working on Core systems that serve all ecosystem products.Design high-load solutions and witness their real-world performance in production— from initial release to scaling under millions of loads.Take full engineering ownership – from architectural decisions to releases, stability, and ongoing service evolution.Enhance your technical expertise by working with high-load architectures and modern tech stacks (Go, Kubernetes, AWS, Prometheus, OTEL), integrating cutting-edge approaches in backend development.Make a tangible impact on the product – we value engineering insights and technical suggestions, with your contributions directly reflected in products that reach millions.Collaborate within an ambitious team of like-minded peers who don’t just write code but build scalable solutions, sharing knowledge and best practices across the Universe Group.Thrive in a fast-paced decision-making environment – minimal bureaucracy, extensive collaboration, and real influence without lengthy approvals.Challenges you will tackle with your future colleagues:Development of analytical and marketing platforms, which form the basis of user attribution, event processing, and product and business decision-making...

SKELAR is a Ukrainian venture builder focused on creating international tech businesses. Together with our co-founders, we assemble strong teams to succeed in global markets.Currently, SKELAR operates several businesses across various niches—from EdTech to marketplaces. Our companies rank among the top startups and product companies in Ukraine, achieving high positions in the App Store and developing platforms that millions of people use. Furthermore, our businesses have been featured in esteemed media outlets such as TechCrunch and Wired.We are seeking a HelpDesk Team Lead to join our team at SKELAR. This is a unique opportunity to influence processes, develop your team, and work with cutting-edge technologies. SKELAR is not just a company; it's an ecosystem building ambitious international IT businesses. We value strategic thinkers who take responsibility and constantly strive for excellence.In this role, you will manage a team of 3 engineers, optimize technical support processes, improve office infrastructure, and implement innovations. We have no bureaucracy, and your ideas can transform processes across the organization. If you are eager to grow, possess technical expertise, and want to influence large projects, this is your chance to join a high-performing team and help us achieve ambitious goals.

SKELAR is a Ukrainian venture builder focused on creating international tech businesses. Alongside our co-founders, we assemble strong teams to conquer global markets.Currently, SKELAR has multiple ventures across various niches—from EdTech to marketplaces. These companies have made it to the TOP startup and product company rankings in Ukraine, secured top positions in the App Store, and developed platforms used by millions. Our businesses have been featured in renowned media outlets like TechCrunch and Wired.We take pride in our robust team of over 1,000 specialists, equipped with exceptional expertise and ambitious goals. Our people are our greatest asset, which is why we strive to build businesses with the best talents available.We are currently seeking an Analytics Team Lead for one of our portfolio companies.This team has successfully validated its business model, identified unit economics, achieved breakeven, and is actively scaling. Every new hire has the opportunity to become a leader in their field—success depends solely on your ambitions.Key Challenges:— Analytics Vision & Strategy: Develop a comprehensive analytics strategy that integrates marketing, product, and operations into a unified data ecosystem;— Team Management: Build and nurture a cross-functional team of analysts, providing mentorship and implementing high data standards;— Cross-functional Insights:Marketing: Evaluate media buying effectiveness (LTV/CAC, Attribution, Incrementality);Product: Analyze user behavior (Retention, A/B testing, conversion funnels);Operations: Optimize internal processes (payments, support, trust & safety);— Data Architecture: Collaborate with engineers to enhance the Data Warehouse and ensure data cleanliness and accessibility for all stakeholders;— Business Partnership: Direct collaboration with founders and C-level executives to forecast growth and validate business hypotheses.

SKELAR is a Ukrainian venture builder focused on launching and growing international tech businesses. With a portfolio spanning EdTech, marketplaces, and more, SKELAR-backed companies reach millions of users and consistently earn recognition in the App Store and from media like TechCrunch and Wired. The team includes over 1,000 specialists, each bringing deep expertise and drive. The team is hiring a Content Specialist for Brand and Communications at PawChamp, a mobile app and online platform for dog owners. PawChamp offers personalized dog training, 24/7 expert chats, and educational materials developed with canine specialists. The platform aims to become a global leader in online dog training and to serve the broader needs of pet parents. PawChamp holds a 4.8 rating in the App Store. Recent milestones include Product of the Day on Product Hunt (October 2025), Best Pet Care Startup at the Purina Unleashed UK Business Awards (March 2026), and two Titan Innovation Awards for Technology (EdTech) and Services/Training. Watch an intro video about PawChamp: https://www.youtube.com/watch?v=D3vURwhmufg Role overview This Content Specialist role centers on supporting PawChamp’s brand and communications through content coordination and production. The position is based in Kyiv. What you will do Coordinate the blog’s expert writers: assign tasks, manage deadlines, review articles, provide edits and feedback, and oversee publication and payment processes Organize and maintain a steady content production workflow