About the job
Join OptiSigns, a pioneering force in reshaping business communications through innovative, cloud-based digital signage solutions. Our ambitious goal is to establish ourselves as the leading digital signage platform worldwide, and we're rapidly expanding our footprint.
Importance of This Role
The Business Development Representative (BDR) plays a crucial role in our growth strategy, focusing on generating new pipeline opportunities through proactive outreach. This role is ideal for individuals eager to dive into the world of SaaS sales, learn the ropes of effective outbound strategies, and set their sights on becoming a successful Account Executive in the future.
Your Key Responsibilities
- Outbound Opportunity Generation:
- Conduct in-depth research to identify key prospects within targeted industries and Ideal Customer Profiles (ICPs).
- Initiate outbound engagement through phone calls, emails, and LinkedIn to foster initial connections.
- Schedule meetings for Account Executives by uncovering pain points, understanding business contexts, and ensuring alignment.
- Maintain high activity levels, targeting over 150 outbound interactions per day across various channels.
- Utilize tools such as ZoomInfo, LinkedIn Sales Navigator, and HubSpot to manage outreach efforts and track pipeline activities.
- Sales Intelligence & Qualification:
- Evaluate interest and organizational fit based on OptiSigns’ Ideal Client Personas.
- Employ the MEDDIC framework to identify Metrics, Pain, and Champion potential.
- Monitor engagement and conversion metrics for ongoing performance enhancement.
- Collaboration & Coaching:
- Work closely with Account Executives and the marketing team to support strategic outreach initiatives.
- Engage in weekly sales enablement and strategy discussions.
- Benefit from continuous coaching with a clear path toward an Account Executive promotion.
What Success Looks Like
- ICP Precision: Mastery in identifying target accounts that align with OptiSigns’ Ideal Client Personas.
- Stakeholder Accuracy: Achieve over 95% accuracy in selecting the right individuals based on role and seniority.
- Pipeline Discipline: Maintain consistent daily activities in research, sequencing, and outreach while balancing volume with strategic insight.
- Meeting Creation: Successfully book an average of 2 new qualified meetings daily, contributing to the overall team revenue pipeline.
- Meeting Quality: Achieve a show rate of over 50% for scheduled meetings, reflecting effective messaging and commitment from prospects.
- Growth Trajectory: Exhibit progressive ownership of outbound strategies and MEDDIC comprehension, with a clear path towards AE readiness.

