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Director of Social Media Strategy

Spotlight Sports GroupLondon, England, United Kingdom
On-site Full-time

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Experience Level

Senior

Qualifications

Proven experience in a senior social media role, with a strong portfolio of successful campaigns across various platforms. Exceptional leadership skills with the ability to inspire and motivate a team. Deep understanding of social media trends, audience segmentation, and content strategies that resonate with diverse demographics. A data-driven approach to measuring and optimizing social media performance. Strong communication skills, both written and verbal, with an aptitude for creating engaging content.

About the job

Spotlight Sports Group is a global media and technology company focused on sports betting, horse racing, and fantasy sports content. With over 400 professionals, the group operates well-known brands such as Racing Post, Pickswise, myracing, and Free Super Tips. Strategic partnerships with leading betting operators support a portfolio of multilingual digital products and content. The group also includes ICS-digital, an international marketing agency with expertise in translation services.

Role Overview

The Director of Social Media Strategy leads B2C social media efforts for Spotlight Sports Group. This role oversees everything from influencer partnerships to paid campaigns, ensuring social media activities align with broader brand goals. The Director works closely with the AV Audience team to deliver content that attracts new audiences and keeps current customers engaged, using segmentation and persona insights to guide decisions.

What You Will Do

  • Serve as a senior leader within the marketing team, reporting directly to the Head of Marketing and shaping B2C marketing direction.
  • Develop and refine a multi-platform social media strategy for emerging racing audiences, focusing on X, Instagram, TikTok, YouTube, and additional channels.
  • Partner with the Senior Campaigns Manager and Head of Marketing to drive brand strategy in support of the company’s three-year vision.
  • Create platform-specific content plans, including short-form videos, live reactions, graphics, and tipping clips.
  • Prioritize outreach to underrepresented groups, especially younger fans, female bettors, and international communities.
  • Oversee the social media function, ensuring content aligns with the new content strategy and engages audiences creatively.
  • Manage influencer partnerships to reach new audiences and build long-term engagement with Spotlight and Racing Post brands.
  • Lead and develop the social media team, making sure activities support business objectives and uphold high content standards.
  • Implement performance management processes and maintain compliance with responsible gambling requirements.

Location

This position is based in London, England, United Kingdom.

About Spotlight Sports Group

Spotlight Sports Group is a pioneering global media and technology enterprise focused on delivering top-tier content and data in the realms of sports betting, horse racing, and fantasy sports. Our commitment to excellence is reflected in our diverse portfolio of award-winning brands and our collaborative partnerships with leading industry operators.

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