About the job
Employee Applicant Privacy Notice
Join Our Mission:
Help us redefine personal finance for a brighter financial future.
At SoFi, we are transforming the way individuals engage with their financial lives. As a pioneering financial services company and national bank, we leverage cutting-edge, mobile-first technology to empower millions of members in achieving their financial aspirations. In an era of unprecedented change, we are proud to lead the industry, knowing our work profoundly impacts lives. Join us in investing in yourself, your career, and the future of finance.
The Team
The SoFi product design team is committed to crafting user-centric and intuitive experiences. In this role, you will lead the PALS team, a strategic business unit responsible for the Protect (insurance), At Work (employer benefits), Lantern (marketplace), and Small Business (SMB) verticals. This team is dedicated to fostering substantial growth and profitability across these diverse offerings, managing the full lifecycle from strategy-setting to execution, external partnerships, and enhancing member experience. The primary objective is to evolve these sectors into key growth drivers for SoFi.
The Role
As the Design Director for the PALS team, you will be an essential leader, managing the entire design lifecycle for four innovative product lines: Protect, At Work, Lantern, and Small Business (SMB). You will drive innovation, oversee design execution, ensure seamless feature delivery, and maintain operational excellence across all PALS offerings. Additionally, you will connect these products within the broader SoFi ecosystem to facilitate a cohesive member experience.
We seek a leader with experience in incubator teams or accelerator programs, able to navigate the complexities of financial markets, regulatory considerations, and the unique dynamics of 0-1 teams to create sophisticated yet accessible new business lines.
In this senior role within Research & Design, you will mentor and develop design talent, establish best practices, and contribute significantly to our creative endeavors.

