About the job
Later stands at the forefront of influencer marketing, empowering brands to craft memorable campaigns with confidence. By leveraging authentic creator relationships, reliable insights, and expert support, Later eliminates uncertainty in marketing investments.
Our AI-driven platform is built on over a decade of proprietary data, encompassing billions of social interactions and $2.4 billion in verified influencer-driven purchases. This enables teams to understand what strategies will yield success prior to execution.
By merging trusted insights with expert direction, Later simplifies influencer marketing, allowing brands to select the ideal creators, implement comprehensive campaigns, and achieve significant growth in brand awareness, engagement, and revenue. With clients including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges the gap between creativity and performance, ensuring campaigns not only look exceptional but also deliver tangible results. Discover more at later.com.
About this position:
As a leading influencer marketing company harnessing AI and data, Later aids brands and agencies in fostering measurable growth through our comprehensive offerings: Later Influence (influencer strategy and campaign services), Later Social (social media management), and Mavely (creator commerce).
In your role as Director of Partnerships, you will spearhead the development and expansion of revenue-generating relationships with mid-market and enterprise brands and agencies. By applying consultative solution selling alongside an in-depth understanding of the influencer and creator economy, you will guide clients in unlocking the full potential of Later’s platform and services. This position requires a balance of client acquisition and the enhancement of existing partnerships.
What you will be doing:
Strategy
- Formulate and implement a focused strategy to attract new mid-market and enterprise accounts while maximizing value from current clients.
- Establish Later as a reputable, data-driven partner in influencer marketing, creator commerce, and social media.
- Leverage market insights and client feedback to shape go-to-market and product strategies.
Technical / Execution
- Identify, engage, and qualify high-potential brands and agencies.
- Conduct consultative discovery discussions to uncover client needs and align them with Later’s solutions.
- Present compelling platform demonstrations and tailored proposals that showcase Later’s offerings.
