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Director of Partnerships at Later | Boston

LaterBoston, MA
On-site Full-time $250K/yr - $250K/yr

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Experience Level

Senior Level Manager

Qualifications

Ideal candidates should possess a deep understanding of the influencer marketing landscape, strong relationship-building skills, and a proven track record in consultative sales. A strategic mindset coupled with the ability to analyze data will be essential for success in this role.

About the job

Later stands as the leading innovator in influencer marketing, empowering brands to craft unforgettable campaigns with confidence. By leveraging authentic creator relationships, reliable analytics, and expert consultation, Later alleviates the uncertainties often associated with significant marketing investments.

Our AI-driven platform, built on over a decade of proprietary insights—including billions of social interactions and over $2.4 billion in verified influencer-driven purchases—equips teams with the knowledge to understand what strategies will succeed prior to execution.

Through a blend of trusted insights and professional support, Later empowers brands to select the most suitable creators, manage comprehensive campaigns, and achieve substantial growth in awareness, engagement, and revenue. Esteemed enterprise clients such as Nike, Wayfair, Unilever, and Southwest Airlines trust Later to merge creativity with performance, ensuring campaigns not only appeal visually but also yield impactful results. Visit later.com for more information.

About this position:

Later is recognized as the premier influencer marketing firm driven by AI and data analytics. We facilitate brands and agencies in achieving measurable growth through our comprehensive offerings: Later Influence (influencer strategy and campaign services), Later Social (social media management), and Mavely (creator commerce).

In the role of Director of Partnerships, you will be tasked with cultivating and enhancing revenue-generating relationships with mid-market and enterprise brands and agencies. Your responsibilities will blend consultative solution selling with an in-depth understanding of the influencer and creator economy, aiding clients in realizing the full potential of Later's robust platform and services. This role requires a dual approach of acquiring new clients while also nurturing and strengthening existing partnerships.

What you will be doing:

Strategy

  • Formulate and implement a focused strategy to attract new mid-market and enterprise accounts while increasing wallet share within existing clients.
  • Establish Later as a credible, data-informed partner in influencer marketing, creator commerce, and social media.
  • Leverage market intelligence and client feedback to shape go-to-market and product strategies.

Technical / Execution

  • Identify, prospect, and qualify high-potential brands and agencies.
  • Lead consultative discovery discussions to uncover client needs and align Later’s solutions.
  • Present engaging platform demonstrations and tailored proposals that showcase Later’s capabilities.

About Later

Later is a pioneering influencer marketing platform that combines data-driven insights with AI capabilities, enabling brands to create effective marketing strategies and achieve substantial growth. With a focus on authentic creator partnerships, Later transforms the influencer marketing space for leading enterprises.

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