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Director of Partner Marketing

DEPT®London; United Kingdom
On-site Full-time

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Experience Level

Senior Level Manager

Qualifications

To excel in this role, you should possess: Proven experience in marketing, with a focus on partner marketing or related fields. Exceptional leadership and project management skills. Strong analytical abilities and an understanding of demand generation metrics. Experience working with technology and media partners. Excellent communication and interpersonal skills. A creative mindset with the ability to develop innovative marketing strategies.

About the job

DEPT® is a forward-thinking Growth Invention company dedicated to accelerating the success of the world’s most ambitious brands. With over 4,000 specialized professionals, we operate at the nexus of technology and marketing to provide innovative growth services across various sectors, including Brand & Media, Experience, Commerce, CRM, and Technology & Data. Our client roster features industry giants such as Google, Lufthansa, Meta, eBay, and OpenAI. We proudly hold B Corp and Climate Neutral certifications since 2021.


JOB PURPOSE

This pivotal role is situated within our Holding team located in London and Manchester. Our diverse team encompasses expertise in Finance, Hospitality, Recruitment, People & Culture, IT Support, and Marketing. We serve as the backbone of the organization, ensuring smooth operations and fostering collaboration across departments. We are the go-to team for inquiries, brainstorming sessions, support, and planning engaging initiatives that everyone appreciates. We are the dependable force that keeps the wheels turning.

As the Head of Partner Marketing for EMEA, you will spearhead the strategic development and hands-on execution of co-marketing efforts, demand generation, and partner-focused events across the EMEA region. You will be the catalyst for our collaborative go-to-market strategies with technology and media partners like Adobe, Shopify, and Google, enhancing our joint value propositions, generating leads, and reinforcing DEPT®’s leadership in AI-driven services, cloud migrations, personalization, media innovation, and digital commerce.

You’ll work closely with cross-functional teams, including Growth, Alliances, Regional Marketing, and Sales, to craft and implement integrated campaigns, content strategies, demand plays, and events that translate partner collaborations into measurable business outcomes.

KEY RESPONSIBILITIES

  • Develop & Execute Co-Marketing Strategy — Formulate and implement collaborative marketing initiatives with strategic partners. Create campaigns that encompass webinars, case studies, thought leadership pieces, email outreach, and partner marketplace content.
  • Drive Pipeline & Demand Generation — Collaborate with Growth, Partnerships, and Regional Marketing to launch demand campaigns, monitor performance against KPIs, ROI, and pipeline goals. Develop demand strategies aligned with partner incentives, MDF/coop budgets, and regional sales objectives.
  • Lead Events & Experiences — Organize and oversee partner-focused events (executive roundtables, CIO experiences, roadshows, workshops). Manage speaker submissions, session content, booth messaging, and overall event execution.

About DEPT®

At DEPT®, we are not just a digital agency; we are a Growth Invention company. We combine creativity and technology to help brands grow faster and more efficiently. With a team of over 4,000 specialists, we are at the forefront of innovation in the digital space, championing sustainability and excellence. Our commitment to our clients and our planet is reflected in our B Corp and Climate Neutral certifications.

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