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Director of Media Planning & Buying for Fundraising

On-site Full-time

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Experience Level

Senior Level Manager

Qualifications

We seek candidates who demonstrate:Proven experience in media planning and buying within a fundraising context. A strong understanding of digital advertising channels and performance metrics. Exceptional analytical skills and the ability to present insights effectively. Strong communication skills for client interactions and team collaborations. A proactive mindset towards innovation in media strategies.

About the job

We are currently seeking to fill a single position at either the Media Director or Assistant Media Director level in our London office. If you are excited about the opportunity to join our dynamic team, please apply for the role that aligns best with your expertise. Our hiring process will evaluate the most suitable level for each candidate.

Role Overview

As a pivotal member of our Paid Media Team, you will lead the development and execution of cutting-edge full-funnel marketing and fundraising strategies for prominent NGOs, charities, and brands. Your responsibilities will include overseeing the strategic planning and implementation of digital advertising campaigns for a diverse array of clients, from influential UK and global charities to innovative brands engaged in CSR and policy initiatives.

In this role, you will be instrumental in driving strong performance metrics for our clients while maintaining a holistic view of their brand and understanding how these metrics play a role in broader discussions about marketing budgets and long-term growth objectives. You will work closely with the Senior Director of Media to refine processes and innovate our client channel mix to achieve exceptional results.

This position is ideal for individuals who possess a blend of strategic, creative, and analytical skills. You will seamlessly transition between client presentations, insightful analyses of campaign performance, and hands-on execution of advertising campaigns across new platforms. Familiarity with industry terms such as CPA, DSP, VTR, and ROAS will be an advantage, as you will need to communicate these concepts effectively to clients and colleagues alike.

Utilizing your extensive experience will inform your approach, but your inquisitive nature will help you stay ahead of industry changes, ensuring we continue to innovate on behalf of our clients.

About Blue State Digital

Blue State is a purpose-driven creative and technology agency dedicated to inspiring action and effecting real change for brands and causes. Our esteemed clients include the UNHCR, Google, Amnesty International, UNICEF, Médecins Sans Frontières (MSF), and Oxfam. We specialize in cultivating and mobilizing communities, raising funds, influencing policy, building platforms, and transforming the engagement of organizations with their key stakeholders. With a talented team of over 150 professionals across the US and London, we pride ourselves on our creative and analytical expertise from the realms of politics, nonprofits, and branding.

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