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Director of Marketing

PlainSan Francisco office
Hybrid Full-time

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Experience Level

Mid to Senior

Qualifications

- Proven experience in a marketing leadership role within the B2B sector.- Strong understanding of customer engagement strategies and the use of AI in marketing.- Excellent communication and storytelling skills.- Ability to build and lead high-performing teams.- Experience with go-to-market strategies and demand generation.- Passion for innovation and commitment to excellence.

About the job

Plain is at the forefront of revolutionizing customer support for contemporary B2B companies. Our mission is to create the fastest and most robust platform that empowers organizations to transcend traditional reactive support and foster genuine customer relationships.

Renowned companies like Cursor, Ashby, and Sanity rely on Plain to streamline customer interactions, foster enhanced team collaboration, and elevate their operational workflows with cutting-edge AI technology.

We are a close-knit team with offices in San Francisco and London. This position is hybrid, requiring presence in our SF office three days a week.

Why This Role Stands Out

The B2B customer support landscape is undergoing a transformative evolution, driven by AI that redefines customer engagement from a segregated function to a comprehensive company initiative. Plain is strategically positioned at the heart of this transformation, and we are searching for our inaugural Head of Marketing to craft and convey our narrative.

With our brand already established with limited marketing resources, the potential for growth with a dedicated leader is immense. In this role, you will define our marketing narrative, oversee the entire marketing function, and be equipped with the resources necessary to expand your team. You will begin with two talented team members (a Head of Demand Generation and a Head of Community) and report directly to Simon, our CEO.

Your Responsibilities

  • Own the Narrative: Develop the positioning and story that will establish Plain as the preferred choice for modern support teams. Collaborate closely with Simon to refine this narrative while infusing your own vision and conviction into every launch, campaign, and interaction.

  • Make the Message Stick: Ensure consistent messaging across all platforms, so that the Plain story resonates uniformly whether encountered on Twitter, at events, or during sales discussions.

  • Build the Function: Expand the team from two to five or more within the first year. Establish operational frameworks, narrative structures, launch processes, and maintain robust feedback loops with Sales and Product teams.

  • Drive GTM: Execute a cohesive, experiment-driven go-to-market strategy. While familiarity with demand generation is essential for prioritization and problem-solving, this role is not primarily hands-on in demand generation.

  • Measure Success: Success will be evident as our share of voice increases, brand awareness rises, and our inbound pipeline strengthens.

  • Stay Close to the Business: Maintain tight feedback loops with Sales and Product teams to ensure our narrative remains sharp and impactful during launches.

Why Join Us?

This position offers a unique opportunity to shape the future of customer support marketing within a dynamic and innovative company.

About Plain

Plain is pioneering the future of customer support, enabling businesses to build authentic relationships with their customers through advanced technology and innovative solutions.

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