About the job
Join Golin, a global leader in public relations, where we empower brands to create impactful change. Our team thrives on uncovering essential human insights, fostering creativity, and collaborating with dedication. With a workforce of 1,700 professionals across over 50 offices globally, we provide our clients with unparalleled solutions for multi-market, regional, and global communications initiatives.
At Golin, we are revolutionizing the PR landscape by integrating AI into our practices, aiming to become the first fully AI-driven agency. We are committed to enhancing our team's skills, democratizing access to innovative tools, and embedding AI into our daily processes to maximize client success.
Our expertise encompasses brand development, cutting-edge digital content, corporate reputation management, healthcare advocacy, and precise measurement. We utilize our collaborative G4 Model to align data-driven creativity with customer journeys, ensuring maximum impact for our clients, including major companies in CPG, retail, food, healthcare technology, and consumer services.
Role Overview:
As the Director of Insights & Analytics, you will be at the forefront of Golin's measurement strategy for one of the world’s most recognized brands, McDonald’s. This pivotal position involves not only analytics management but also fostering client relationships, driving measurement strategies, and ensuring that insights translate into meaningful business outcomes.
Key Responsibilities:
- Lead the daily analytics operations for McDonald’s, setting the benchmark for quality and strategy within the measurement team.
- Collaborate with other accounts to enhance their measurement methodologies.
- Develop and present measurement frameworks that link earned and social media efforts to tangible business results.
- Act as the analytics advocate in client meetings, ensuring data insights drive strategic decisions.

