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Director of Growth Marketing

PleoCopenhagen, London, Madrid
On-site Full-time

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Experience Level

Senior Level Manager

Qualifications

The ideal candidate will possess:Extensive experience in growth marketing with a focus on customer acquisition and retention. Proficiency in SEO and paid marketing strategies. Strong analytical skills to measure and optimize marketing performance. Exceptional leadership abilities to manage and inspire a diverse team. Excellent collaboration skills to work across various departments.

About the job

At Pleo, we are revolutionizing spend management by transforming tedious financial processes into seamless and empowering solutions. Our mission is to help businesses 'go beyond' by offering effective spend solutions that benefit both finance teams and employees alike.

The name 'Pleo' means 'more than you’d expect', a philosophy that has guided our success over the past decade.

As we embark on this pivotal chapter in our journey, we are searching for individuals who take pride in identifying customer needs and turning complex challenges into straightforward solutions. We encourage innovation and respectful questioning of the status quo, as we drive towards ambitious goals. Our diverse team of over 850 professionals from more than 100 nationalities is united in our commitment to shaping the future of business spending.

About the Role

We are on the lookout for a passionate Growth Marketing Director who will take charge of scaling Pleo's growth marketing initiatives. This key leadership position will focus on optimizing customer acquisition, activation, retention, and expansion across our various markets. You will oversee paid acquisition, organic growth strategies (SEO/AEO), lifecycle marketing, and performance optimization across the entire funnel. Collaboration with Brand, Product Marketing Management (PMM), Sales, RevOps, Product, and other teams will be crucial as you work to transform strategies into measurable outcomes, creating systems and teams that foster efficient growth and lay the groundwork for long-term success.

Who You'll Collaborate With

You will report directly to our VP of Marketing and lead a talented team of specialists within the Performance and Lifecycle Marketing departments. Additionally, you will partner closely with Sales, RevOps, and Product teams to integrate our Product-Led Growth (PLG) and Sales-led funnels into a unified system.

Your Responsibilities

As the Growth Marketing Director, your primary responsibilities will include:

  • Driving Efficient Customer Acquisition: Take ownership of all paid channels, SEO, and more.

About Pleo

Pleo is an innovative company dedicated to simplifying spend management. With a decade of experience, we are committed to providing cutting-edge solutions that empower finance teams and employees. Our diverse workforce and inclusive culture drive our success as we help businesses thrive in managing their spending.

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