About the job
About HelloFresh:
HelloFresh is on a mission to revolutionize the way people experience food by providing high-quality ingredients and innovative recipes tailored for various meal occasions. As we celebrate over a decade of growth, our vision has expanded globally, making us the leading meal kit provider in 18 countries across three continents. Our weekly delivery of delightful recipes and fresh produce has cultivated a vibrant community eager for delicious, health-conscious, and sustainable choices. The HelloFresh Group encompasses several brands, including Green Chef, EveryPlate, Chefs Plate, Factor_, YouFoodz, The Pets Table, and GoodChop.
About the Team
The Loyalty & Virality tribe is pivotal to HelloFresh's strategy for customer retention and organic growth. We create systems that engage customers, reward their loyalty, and encourage them to share their HelloFresh experience. Our teams manage loyalty and rewards initiatives, referral programs, viral growth strategies, and personalized re-engagement tactics, all designed to operate at a global scale across multiple brands. We blend innovative product development with data-driven experimentation and increasingly harness AI to craft smarter, more personalized customer journeys. If you're driven by the passion for transforming satisfied customers into loyal advocates, this is the place for you.
Explore our progress on our tech blog.
Your Responsibilities
- Lead the Loyalty & Virality tribe (comprising three engineering managers and their teams) to enhance customer engagement, improve retention, and propel organic growth through referral and rewards programs.
- Inspire and mentor cross-functional engineering teams, ensuring all engineers have significant opportunities for development.
- Promote the integration of AI within teams, exploring avenues for personalization, predictive engagement, and optimized rewards.
- Define the technical strategy for loyalty, rewards, and virality systems.
- Collaborate with product and design teams to pinpoint business areas where value can be maximized, guiding the team towards successful outcomes.
- Participate actively in HelloFresh's engineering leadership team, contributing to strategic planning and alignment of technology with overarching business objectives.

