companyCPI Security logo

Director of Demand Generation

CPI SecurityCharlotte, North Carolina, United States
On-site Full-time

Clicking Apply Now takes you to AutoApply where you can tailor your resume and apply.


Unlock Your Potential

Generate Job-Optimized Resume

One Click And Our AI Optimizes Your Resume to Match The Job Description.

Is Your Resume Optimized For This Role?

Find Out If You're Highlighting The Right Skills And Fix What's Missing

Experience Level

Senior Level Manager

Qualifications

Position Requirements 8-10 years of progressively responsible experience in demand generation, marketing, or a related field. Proven track record of developing and executing successful marketing campaigns that drive results. In-depth knowledge of marketing automation tools and CRM software, particularly Salesforce Marketing Cloud. Strong analytical skills with a data-driven approach to decision-making. Exceptional communication and leadership capabilities.

About the job

CPI Security seeks a Director of Demand Generation based in Charlotte, North Carolina. Reporting to the Chief Marketing Officer, this leader drives demand generation, lead nurturing, and sales enablement strategy. The role focuses on generating qualified leads and supporting revenue growth by working closely with sales, product, and content teams. Oversight includes managing a team member dedicated to customer lifecycle and retention, with a strong emphasis on personalized engagement through Salesforce Marketing Cloud. Deep knowledge of the security and smart home industry, along with experience crafting data-driven campaigns for both residential and commercial audiences, is important for success.

Main Responsibilities

Demand Generation Campaigns

  • Design and launch integrated inbound and outbound marketing campaigns, including digital content, paid media, SEO/SEM, and direct response, to attract qualified leads for CPI Security's products and services.
  • Work with brand, product marketing, and content teams to develop messaging and creative that connect buyer needs with CPI's solutions.
  • Oversee agency partnerships, monitor campaign performance, and optimize for lead quality and conversion rates.

Nurture and Sales Enablement

  • Build and implement lead nurturing strategies that move prospects from initial awareness to marketing-qualified leads.
  • Supervise a team member focused on lifecycle and retention journeys, maximizing customer engagement and value through Salesforce Marketing Cloud.
  • Develop sales enablement tools and materials to help sales teams convert leads and set appointments, ensuring alignment with campaign objectives and business needs.
  • Partner with sales and marketing operations to analyze lead performance and refine strategies for ongoing improvement.

Additional Responsibilities

  • Report on program activities, results, and key insights to stakeholders.
  • Stay current with trends in the security and smart home industry and assess the competitive landscape.
  • Manage the marketing budget and agency relationships effectively.
  • Lead and mentor marketing team members to achieve department goals.

About CPI Security

CPI Security is a leading provider of security and smart home solutions, committed to delivering innovative technology and exceptional service to protect homes and businesses. With a focus on customer satisfaction and cutting-edge technology, CPI is at the forefront of the security industry.

Similar jobs

Tailoring 0 resumes

We'll move completed jobs to Ready to Apply automatically.