About the job
About CodeRabbit
At CodeRabbit, we are at the forefront of research and development, dedicated to innovating human-machine collaboration systems. Our mission focuses on developing the next generation of AI-driven code reviewers, fostering a harmonious partnership between human creativity and advanced algorithms that far exceed the capabilities of any single engineer. By merging sophisticated language models with human insight, we aim to revolutionize the efficiency and quality of software development.
About The Role
We are seeking a dynamic Director of Demand Generation who will establish a consistent pipeline and a self-sustaining revenue stream for our developer-centric product. This role encompasses ownership of the entire demand generation system, from customer acquisition and conversion to lifecycle management and revenue generation.
In this position, you will spearhead strategic initiatives and execution, while scaling operations through the recruitment and mentorship of a small, high-performance team. A hands-on approach is essential as you will engage with tools and workflows related to list building, enrichment, and orchestration, utilizing platforms like Clay.
You will collaborate closely with teams across Product Marketing, Product Development, Sales, RevOps, and Design to translate technical value into user activation, growth, and revenue generation.
Responsibilities
Demand Strategy and Targets: Lead marketing-sourced outcomes, focusing on Product Qualified Leads (PQLs), self-service revenue, and sales-assisted pipeline, while meeting quarterly targets and managing budget allocations.
Campaign Leadership: Design and execute integrated campaigns across key use cases, segments, and personas, ensuring alignment of messaging, offers, and conversion paths with Product Marketing Managers and content teams.
Channel Ownership: Oversee performance across various channels including paid search, paid social, retargeting, SEO, and collaborative marketing efforts with partners, optimizing successful strategies for scale.
Funnel Management and Conversion Rate Optimization (CRO): Enhance conversion rates from initial clicks to signups or installations, leading landing page strategy and experimentation to improve conversion metrics.
Lifecycle Management and Product-Led Growth (PLG): Work in tandem with Product and Growth teams to define activation events and PQL thresholds, developing lifecycle programs that boost time-to-value, retention, and expansion.
Modern Outbound Workflows Using Clay: Create and manage enrichment and orchestration workflows through Clay, including account list building, scoring, personalization parameters, and CRM routing with safeguards.
Measurement and Reporting: Establish clear stage definitions and dashboards to monitor success metrics, partnering with analytics teams for data-driven insights.

