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Director of Data and Analytics

LaterBoston, MA
On-site Full-time $200K/yr - $225K/yr

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Experience Level

Senior Level Manager

Qualifications

Key Responsibilities:Own the Analytics RoadmapDefine quarterly and annual analytics priorities, aligning with company objectives across Later Social, Later Influence, and Mavely. Balance strategic initiatives (such as predictive models, campaign forecasting, and self-serve dashboards) with operational support and ad hoc requests from stakeholders. Lead the transition from reactive reporting to proactive, insights-driven analysis, enhancing decision-making across the organization.

About the job

Later stands as the leading innovator in influencer marketing, empowering brands to launch unforgettable campaigns with confidence. By harnessing authentic creator relationships, reliable intelligence, and expert support, Later eliminates uncertainty from one of marketing's most significant investments.

Powered by a state-of-the-art AI platform and over a decade's worth of proprietary data—comprising billions of social interactions, impressions, and more than $2.4 billion in verified influencer-driven purchases—Later equips teams with the insights necessary to predict campaign success before execution.

Combining trusted analytics with expert guidance, Later simplifies influencer marketing, allowing brands to select the right creators, manage comprehensive campaigns, and achieve substantial growth in awareness, engagement, and revenue. Trusted by top-tier enterprise brands like Nike, Wayfair, Unilever, and Southwest Airlines, Later harmonizes creativity with performance to ensure campaigns not only capture attention but also deliver tangible results. Discover more at later.com.

About this Position:

Later is in search of a proactive Director of Data Analytics to lead our Insights & Analytics team. This pivotal leadership position involves steering a diverse group of embedded analysts who support various departments, including Marketing, Sales, Client Services, Creator Success, RevOps, and Product. You will take ownership of the analytics roadmap, our business intelligence layer, and the strategic use of data within the organization. This role blends strategic vision with hands-on contributions, where you will deliver impactful analyses alongside your team members. Your time will be evenly divided among three key areas: strategic leadership, individual contributions, and team management. As a strategic leader, you will shape the vision for the Data Analytics team, spearhead strategic initiatives, and nurture the function's growth while remaining engaged with day-to-day deliverables.

About Later

Later is the foremost influencer marketing platform, dedicated to helping brands execute unforgettable campaigns with confidence. By melding real creator relationships, trusted intelligence, and expert guidance, Later transforms the landscape of influencer marketing into a data-driven, strategic advantage for brands.

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