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Director of Consumer Public Relations

NutrafolNew York City, NY (Remote)
Remote Full-time $150K/yr - $170K/yr

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Experience Level

Senior Level Manager

Qualifications

The ideal candidate will possess a proven track record in developing successful consumer PR strategies and executing innovative campaigns. Strong communication skills, both written and verbal, and the ability to work collaboratively across departments are essential. A deep understanding of the beauty and wellness industry, along with a passion for storytelling and creativity, will set you apart.

About the job

Grow with Nutrafol

At Nutrafol, we are committed to helping individuals become the best versions of themselves through innovative hair wellness solutions. As leaders in the hair growth arena, we develop clinically tested products and provide support at every stage of the hair journey.

Our unique approach tackles the root causes of hair thinning using a patented blend of vitamins, minerals, and natural ingredients, earning the trust of over 7,500 physicians and hair professionals. We are dedicated to pushing the boundaries of hair science and continuously improving our products and methodologies. By fostering individuality and embracing diversity, we empower ourselves and our customers through our passion for wellness and innovation.

Our mantra is simple: keep growing. We are devoted to supporting anyone who is determined to unlock their potential.

About You:

Nutrafol is on the lookout for a strategically minded and creatively inclined Director of Consumer PR to elevate our media presence and storytelling. You will craft the creative direction for consumer public relations, driving innovative ideas, shaping cultural conversations, and ensuring Nutrafol's distinctive presence in the market. Collaborating closely with the Sr. Director of PR & Communications, you will manage agency relationships and work cross-functionally to maximize brand assets and unveil new storytelling possibilities.

This role is perfect for a visionary thinker who can transcend traditional media, inspire agency collaborations, and transform brand strategy into impactful cultural moments.

This position reports to the Sr. Director of PR & Communications and closely collaborates with teams including Brand Marketing, Community/Social, Influencer, Partnerships, Professional Marketing, and Executive Leadership.

Responsibilities:

  • Develop a cutting-edge PR strategy focused on creating cultural relevance and significant earned media moments beyond conventional coverage.
  • Be the primary creative and strategic force in PR, originating bold ideas and shaping narratives for agency execution.
  • Translate brand strategies, campaigns, and insights into actionable public relations initiatives.

About Nutrafol

Nutrafol is a pioneering company in hair wellness, dedicated to helping individuals achieve their hair growth goals through clinically tested products and comprehensive support.

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