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Digital Marketing Specialist (Mexico)

getwingappMexico City, Mexico
On-site Full-time

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About the job

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Disclaimer: The following job description is a general overview of the responsibilities for the position outlined. Specific tasks and tools will be discussed in detail during the final interview stage. Please apply for jobs that align with your location and expertise. We prioritize candidates who meet these criteria!

*Applicants must reside in Mexico or LATAM

Bilingual Digital Marketing Specialist (Remote)
At Wing, we are on an innovative journey to redefine the future of work for businesses around the globe! Our mission is to be the ultimate partner for companies seeking to cultivate elite teams and streamline their operations.

We are on the lookout for a Bilingual Digital Marketing Specialist to join our dynamic team!

Key Responsibilities:
1. Manage and update social media accounts by uploading videos and graphics while handling reviews.
2. Design, implement, and track performance of marketing campaigns across diverse digital platforms.
3. Maintain brand consistency across all channels and platforms.
4. Create engaging events and promotions to enhance customer interaction.
5. Oversee the contact database and support lead generation initiatives.
6. Research and identify influencers, compatible products, and potential business partnerships.
7. Set up affiliate programs, communicate with partners, and manage payouts.
8. Analyze KPIs, adjust bids or budgets, and evaluate keyword performance.
9. Gather insights on the brand's target audience and collaborate with internal teams to craft a compelling content strategy.
10. Generate performance reports to assess the effectiveness of marketing campaigns.
11. Conduct market research on competitor trends and promotional strategies.
12. Execute SEO strategies and perform keyword research to enhance visibility.
13. Handle general administrative tasks.
14. Utilize content tweaking tools to refine marketing materials.
15. Perform ad hoc tasks as needed.

Qualifications:
• Bachelor's degree in any discipline or relevant professional certification in marketing or business.
• Minimum of 2 years of experience in social media management or 1-2 years in digital marketing.
• Demonstrated expertise in content writing or copywriting.
• Familiarity with content management systems.
• Exceptional English communication skills, both written and verbal (minimum B2 level).
• Strong organizational and time management skills.

About getwingapp

Wing is revolutionizing the workplace by connecting businesses with top talent worldwide. We strive to streamline operations and help companies build high-performing teams that can thrive in today's competitive landscape.

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