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Digital Marketing Program Manager

HighwireNew York, New York, United States
On-site Full-time $90K/yr - $125K/yr

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Experience Level

Manager

Qualifications

The ideal candidate will possess strong project management skills, excellent communication abilities, and a deep understanding of digital marketing landscapes. Proven experience in managing multi-channel campaigns and a track record of delivering results will be essential. A background in data analysis and a passion for driving client success are also critical.

About the job

The Digital Marketing Program Manager plays a pivotal role in managing client relationships and steering the strategic vision of multi-channel digital marketing initiatives. Acting as the primary client liaison, this position ensures that business objectives align seamlessly with campaign execution. The Program Manager leads various projects, collaborates with stakeholders on campaign strategies, and guarantees the achievement of measurable marketing results.

Key Responsibilities

  • Act as the main contact for clients, overseeing expectations, relationships, and communication.
  • Collaborate with clients and internal teams to establish program goals, campaign strategies, and success metrics for digital marketing endeavors, including websites, email campaigns, content creation, and social media.
  • Authorize project timelines and allocate resources, keeping in mind dependencies and team capabilities.
  • Design comprehensive user journeys, considering potential campaign growth with relevant marketing assets.
  • Transform client objectives into actionable project plans and manage delivery across multiple campaigns.
  • Work closely with creative, digital, and analytics teams to guarantee high-quality, results-oriented execution.
  • Monitor program performance, analyze results, and present insights and recommendations to clients.

About Highwire

Highwire is a dynamic agency specializing in innovative digital marketing solutions. Our mission is to empower brands through strategic marketing initiatives that drive measurable results. We pride ourselves on our collaborative culture and commitment to excellence.

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