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Digital Marketing Manager

On-site Full-time

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Experience Level

Manager

Qualifications

Qualifications:Proven experience in digital marketing with a focus on campaign management and analytics. Strong understanding of SEO, SEM, social media strategies, and email marketing. Excellent analytical skills with the ability to interpret data and derive meaningful insights. Strong communication and interpersonal skills for effective collaboration with cross-functional teams. Proven ability to innovate and implement effective marketing strategies. Bachelor's degree in Marketing, Business, or a related field is preferred.

About the job

Key Responsibilities:

  • Drive traffic to the website through various online and offline marketing activities focused on consumer engagement and conversions.
  • Manage and execute our digital strategy across all brands, including social media management, paid media, creative development, and agency relations.
  • Oversee the execution of multi-channel digital marketing efforts, including SEO, SEM, social media advertising, email marketing, and engagement through social groups.
  • Develop and optimize affiliate and referral marketing campaigns through innovative strategies.
  • Direct and strategize the company's social media approach to align with overall marketing goals.
  • Create targeted email marketing strategies for various regions to maximize click-through and conversion rates.
  • Continuously innovate and identify new channels to effectively reach consumers.
  • Analyze campaign performance metrics to derive actionable insights and improve results.
  • Collaborate closely with product and marketing teams to devise an effective digital marketing strategy.
  • Track and report on campaign effectiveness, optimizing for better outcomes.

Offline Marketing Responsibilities:

  • Manage offline marketing activities to enhance brand reach and awareness.
  • Execute marketing campaigns to improve customer engagement and outreach.

About Aarna HR Solutions

About Aarna HR Solutions: Aarna HR Solutions is a leading Human Resource Recruitment Company dedicated to providing top-notch services to various IT, ITES, and Non-IT companies across India. We are committed to hiring the best talent in the industry, fostering a culture of excellence, team spirit, and pride in performance.

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