About the job
Digital Director at Fairchild
Join Fairchild, the leading name in the fashion, beauty, and retail sectors, with renowned brands like Women’s Wear Daily (WWD), Footwear News (FN), and Beauty Inc. We are looking for an innovative and detail-focused Digital Director to head our team of digital writers, curating breaking news, trending stories, and cultural moments with agility and precision.
Key Responsibilities:
- Lead and inspire a team of digital writers and freelancers, fostering a collaborative and creative culture across WWD, Beauty Inc, and Footwear News.
- Oversee the assignment, editing, and writing of digital content, ensuring editorial excellence and consistency in voice.
- Manage and regularly refresh the editorial calendar, balancing urgent content with evergreen topics while meeting deadlines and traffic goals.
- Collaborate with the Eye team on celebrity coverage and the Fashion team on trending styles, ensuring efficient communication and synergy.
- Design and implement the publication’s SEO strategy with the senior editorial team, focusing on keyword research, headline optimization, and performance tracking.
- Guide editors and writers on best SEO practices to enhance content visibility.
- Analyze traffic trends and audience behavior, providing insights to inform content strategy and creating reports for senior management.
- Package and optimize stories for distribution on platforms like Apple News.
- Coordinate with various departments on major initiatives and create comprehensive content plans.
- Act as the main contact for web-related inquiries from team members and enhance user experience in collaboration with the Product team.
- Ensure all content adheres to legal, ethical, and fact-checking standards.

