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Demand Generation Manager

QuantexaLondon, England, United Kingdom
On-site Full-time

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Experience Level

Manager

Qualifications

We are seeking a candidate who has:A strong background in B2B marketing, particularly in demand generation and account-based marketing. Proven experience managing multi-channel marketing campaigns with measurable results. Exceptional analytical skills to derive insights from data and drive optimization strategies. Excellent communication and collaboration abilities, with a knack for working across various teams. A passion for continuous improvement and innovation in marketing approaches.

About the job

About Us

At Quantexa, we believe that collective effort drives remarkable outcomes. Our focus is on data, yet the core of our culture lies in collaboration. We prioritize growth—not merely in profits but in creating an environment where individuals feel empowered to perform at their best. Despite operating across different continents and time zones, we maintain strong connections and celebrate our victories as a unified team. Our workforce is diverse, with 41% of our colleagues coming from ethnic or religious minority backgrounds, and we speak over 20 languages across 47 nationalities, fostering a strong sense of belonging for everyone.

Your Mission

We are looking for a results-driven Demand Generation Manager to join our Demand Generation & Marketing Operations team. You will be instrumental in strategizing, executing, and optimizing multi-channel campaigns aimed at building a quality pipeline and enhancing revenue. This role entails managing our paid media initiatives, leading our Account-Based Marketing (ABM) programs, and supporting promotional activities for key events and webinars. The ideal candidate possesses a robust understanding of B2B marketing, a passion for optimization, and a proven history of delivering measurable outcomes.

Your Responsibilities

Account-Based Marketing (ABM)

  • Oversee the execution, optimization, and reporting of campaigns across ABM platforms such as DemandBase, Influ2, and Madison Logic for both one-to-one and one-to-few digital campaigns.
  • Provide stakeholders with performance insights and actionable recommendations based on digital ABM campaign results.

Campaign Strategy & Execution

  • Plan, launch, and refine paid campaigns on platforms like LinkedIn, Google Ads, and Bing to drive conversions, Marketing Qualified Leads (MQLs), and overall pipeline growth.
  • Manage A/B testing and audience segmentation efforts to enhance click-through rates (CTRs), cost per lead (CPLs), and conversion rates.
  • Collaborate with product and corporate marketing teams, creative studios, and campaign operations to craft engaging ad creatives, landing pages, and nurturing sequences.
  • Support third-party media buying (including content syndication, sponsored newsletters, and webinars) while tracking lead quality and return on investment (ROI).
  • Innovate new strategies to engage and reach our target audience effectively.

Email Marketing & Nurture

  • Design and manage ongoing email nurture programs to engage prospects, aligning with our ABM strategies.

About Quantexa

Quantexa is at the forefront of data-driven decision-making, fostering a collaborative culture that empowers employees to excel. Our diverse team thrives on innovation and connectivity, making us a leader in the data analytics space.

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