About the job
Join Our Mission
At Hinge Health, we are dedicated to expanding access to our innovative digital health solutions by 2026. As the Demand Generation Manager, you will play a critical role in designing and executing comprehensive multi-channel marketing campaigns that drive our B2B sales pipeline. Your work will connect employers, health plans, and partners to transformative care for millions suffering from musculoskeletal pain.
Hybrid Work Environment
We embrace a hybrid work model, allowing our team to enjoy the benefits of both remote and in-office work. In this role, you will be expected to work from our San Francisco office three days a week, for a full eight-hour workday. Our office is also pet-friendly!
Your Impact in the First Year
First 3 Months:
Conduct in-depth analysis of current paid advertising initiatives (LinkedIn, Google Ads, etc.) to identify immediate improvements in lead quality and cost efficiency.
Utilize AI-driven tools to enhance campaign production and refine targeting strategies.
Lead at least one significant campaign from conception to execution, testing various messaging strategies and channel combinations.
First 6 Months:
Initiate targeted account-based marketing (ABM) campaigns in collaboration with the Commercial Marketing team, focusing on engagement with key accounts.
Enhance paid channel performance by implementing improved tracking and creating dashboards in Google Analytics to assess ROI.
Establish a rigorous testing framework for continuous optimization, aiming to increase conversion rates by at least 15% through A/B testing.
First Year:
Take full ownership of demand generation strategies for key segments, ensuring measurable pipeline growth aligned with business objectives.

