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Demand Generation Manager at Hinge Health | San Francisco

Hinge HealthSan Francisco-HQ
Hybrid Full-time

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Experience Level

Experience

Qualifications

QualificationsBachelor's degree in Marketing, Business, or a related field. Proven experience in demand generation, preferably within the healthcare or tech sectors. Strong analytical skills and proficiency in using analytics tools like Google Analytics. Experience with AI-powered marketing tools is a plus. Excellent communication and project management skills.

About the job

Join Our Mission

At Hinge Health, we are dedicated to expanding access to our innovative digital health solutions by 2026. As the Demand Generation Manager, you will play a critical role in designing and executing comprehensive multi-channel marketing campaigns that drive our B2B sales pipeline. Your work will connect employers, health plans, and partners to transformative care for millions suffering from musculoskeletal pain.

Hybrid Work Environment

We embrace a hybrid work model, allowing our team to enjoy the benefits of both remote and in-office work. In this role, you will be expected to work from our San Francisco office three days a week, for a full eight-hour workday. Our office is also pet-friendly!

Your Impact in the First Year

First 3 Months:

  • Conduct in-depth analysis of current paid advertising initiatives (LinkedIn, Google Ads, etc.) to identify immediate improvements in lead quality and cost efficiency.

  • Utilize AI-driven tools to enhance campaign production and refine targeting strategies.

  • Lead at least one significant campaign from conception to execution, testing various messaging strategies and channel combinations.

First 6 Months:

  • Initiate targeted account-based marketing (ABM) campaigns in collaboration with the Commercial Marketing team, focusing on engagement with key accounts.

  • Enhance paid channel performance by implementing improved tracking and creating dashboards in Google Analytics to assess ROI.

  • Establish a rigorous testing framework for continuous optimization, aiming to increase conversion rates by at least 15% through A/B testing.

First Year:

  • Take full ownership of demand generation strategies for key segments, ensuring measurable pipeline growth aligned with business objectives.

About Hinge Health

Hinge Health is revolutionizing the way we approach musculoskeletal health through innovative digital solutions. Our mission is to provide accessible and effective care to those in need, and we are committed to expanding our reach and impact. Join us in transforming the healthcare landscape and making a difference in people's lives.

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