Data Scientist - Marketing Effectiveness (MMM) at ekimetrics | London

Join Ekimetrics as a Manager in Data Science & Marketing EffectivenessAs a global frontrunner in Marketing Effectiveness and AI-driven solutions, Ekimetrics has empowered businesses since 2006 to optimize their marketing strategies and operational efficiency. We uniquely blend AI with business and technology expertise across four key domains: Marketing Effectiveness, Customer Analytics, Operational Excellence, and ESG & Sustainability.With fully equipped in-house teams located in Paris, London, New York, Hong Kong, and Shanghai, we craft bespoke solutions that convert data into tangible positive outcomes. Our commitment is to leverage our distinctive technology and services to deliver AI impact at scale, addressing some of the world's most pressing challenges responsibly.Your Role:In your capacity as a Manager focusing on Marketing Mix Modeling (MMM) and Marketing Effectiveness, you will spearhead high-impact MMM initiatives for a diverse portfolio of international clients spanning various industries, including Automotive, Beauty, Retail, and Financial Services. You will be responsible for managing multiple teams and accounts, ensuring comprehensive project delivery, and providing actionable insights that drive client satisfaction and business growth.Key Responsibilities:· Lead end-to-end MMM and marketing effectiveness projects, from initial scoping and data strategy to modeling, insights generation, and activation.· Ensure rigorous project governance, focusing on data integrity, model reliability, and actionable insights that enhance client outcomes and support business growth.· Transform complex analytical findings into strategic narratives and clear recommendations for senior stakeholders and executive-level clients.· Establish, guide, and track project roadmaps in alignment with Ekimetrics’ methodologies, ensuring project delivery meets client objectives, profitability benchmarks, and timelines.· Offer strategic insights to clients aimed at optimizing marketing budgets, improving campaign effectiveness, and enhancing customer segmentation and ROI.· Collaborate with partners and senior managers in client engagement, delivering strategic insights, shaping proposals, and contributing to RFPs and pitches.

Join Ekimetrics as a Senior Data Scientist specializing in Marketing Effectiveness Ekimetrics is at the forefront of Marketing Effectiveness and AI-driven solutions. Since our inception in 2006, we have empowered businesses to enhance their marketing strategies and operational efficiencies by seamlessly integrating AI with deep industry expertise across four key domains: Marketing Effectiveness, Customer Analytics, Operational Excellence, and ESG & Sustainability. With our robust in-house talent and global presence, including offices in Paris, London, New York, Hong Kong, and Shanghai, we create tailor-made solutions that transform data into meaningful impacts, utilizing our distinct blend of technology and services. We are dedicated to harnessing AI's potential to address pressing global challenges. Our commitment to responsible AI practices, systematic impact at scale, and adherence to our core values is unwavering. Your RoleAs a Senior Data Scientist focusing on Marketing Effectiveness, you will spearhead the execution of impactful Marketing Mix Modeling (MMM) projects for our diverse international clientele, spanning the Automotive, Beauty, Retail, and Financial Services sectors. You will lead small teams, manage comprehensive project lifecycles, and ensure the delivery of actionable insights to our clients.Responsibilities:Oversee the complete MMM and marketing effectiveness initiatives for global clients, encompassing data strategy, collection, modeling, insights, and implementation.Employ econometric techniques, regression analysis, Bayesian statistics, and machine learning methodologies to interpret marketing and customer data.Collaborate with project managers to define project scopes, analytical methods, operations management, and ensure timely deliverables.Create dashboards and visualization tools to present actionable insights, utilizing proprietary Ekimetrics frameworks and best practices.Convey complex analytical findings into clear, business-oriented recommendations for senior stakeholders and executive clients.Assist clients in optimizing their marketing spend, comprehending campaign performance, enhancing customer segmentation, and maximizing return on investment (ROI).

Marketing Effectiveness – Strategy & Enablement ManagerJoin us at Deliveroo as we revolutionize the shopping and dining experience, fueled by innovation, impact, and growth. Our Brand & Experience team forges emotional connections with customers, riders, and partners, breathing life into our brand through creativity and insight. Whether it’s through push notifications, social campaigns, or packaging design, we create engaging experiences that cultivate loyalty and elevate Deliveroo to a globally beloved brand.We are on the lookout for a Senior Manager of Marketing Effectiveness to join our vibrant London team. In this pivotal role, you’ll champion data-driven decision-making throughout our marketing ecosystem, ensuring that every creative and media initiative accelerates growth and maximizes efficiency.Your ResponsibilitiesAs a member of the Marketing Effectiveness team within the Global Marketing Organization, you will work towards establishing a comprehensive understanding of how our campaigns, channels, and tactics influence customer behavior and business results.Your daily responsibilities will include:Strategic Partnership: Collaborate with Brand and Planning teams to integrate effectiveness principles into the campaign development and planning phases.Insight Translation: Transform complex insights from marketing mix models (MMM), external studies, and experimental results into straightforward, actionable recommendations for senior stakeholders.Test & Learn Frameworks: Design and implement a robust Test & Learn agenda, partnering with Data Science and media teams to scale insights across the organization.Best Practice Advocacy: Advocate for marketing effectiveness best practices to guide creative development and media planning on a global scale.Measurement Enablement: Create tools and communication frameworks that assist marketing teams in consistently applying data insights.Performance Culture: Foster a culture of continuous improvement by identifying opportunities to enhance marketing performance and integration of learning.What You’ll Need to SucceedWe seek an ideal candidate who possesses extensive expertise in the following areas, with a passion for further growth:Deep Expertise in Marketing Effectiveness: Proven experience in developing marketing strategies that leverage data and insights.Analytical Skills: Strong analytical skills with the ability to interpret complex data into actionable strategies.Collaboration and Communication: Excellent interpersonal and communication skills, with a track record of building relationships across departments.

Join Wise as a Senior Data Science Manager in our Marketing team, where you will play a pivotal role in driving data-driven strategies that enhance our global marketing efforts. You will leverage your expertise in data science to analyze market trends, customer behavior, and campaign performance, providing actionable insights that will shape our marketing initiatives.In this position, you will lead a team of data scientists, fostering a collaborative environment that encourages innovation and professional growth. Your leadership will be crucial in developing advanced models and algorithms that optimize our marketing strategies, ensuring we remain at the forefront of our industry.

Join Wise as a Senior Marketing Data Analyst in London, where you will leverage your expertise in data analytics to drive impactful marketing strategies. You will be responsible for analyzing complex datasets, providing actionable insights, and collaborating with cross-functional teams to enhance our marketing performance.

Role overview Wise seeks a Senior Marketing Data Analyst for its Marketing Science team in London. The position centers on examining complex marketing data to reveal insights that inform strategy and drive both growth and customer engagement. What you will do Analyze large and diverse data sets tied to marketing performance Deliver actionable insights that inform marketing decisions Recommend data-driven improvements to marketing effectiveness Collaborate with marketing and cross-functional teams to advance Wise’s growth objectives Impact Work in this role shapes how Wise attracts new customers and deepens relationships with current ones. Recommendations and analysis will have a direct effect on the company’s marketing approach and outcomes.

About WPP Media At WPP, we’re redefining the essence of creativity to empower a better future for our people, our planet, our clients, and our communities. Discover more at wpp.com. WPP Media stands as WPP’s global media collective. In an era where media permeates every aspect of life, we unite the finest platforms, talent, and partnerships to unlock boundless growth opportunities. Learn more at wppmedia.com. About Mindshare: A Premier WPP Media Brand Mindshare is committed to delivering Sustainable Growth for our clients. As “Growth Architects,” we harness media with purpose to foster growth that benefits all stakeholders—enhancing lives, protecting the planet, and driving business success through deeper connections with consumers, increased brand trust, and improved outcomes. Role Overview and Impact The Marketing Sciences team is pivotal in propelling our clients’ growth by embedding data and analytics into their marketing strategies. Collaborating with senior marketing and business leaders, we deliver insightful analytical solutions to their most pressing challenges. Our team is dedicated to: Discovering innovative methods to leverage data and analytics for revealing impactful marketing insights that spur client growth Creating and executing measurement and effectiveness frameworks that enhance marketing performance Developing new analytical tools and products to uncover growth opportunities and enhance client marketing performance Fostering a culture of effectiveness in client marketing through advocacy for experimentation, testing, and continuous learning As a Business Director, you will cultivate and expand relationships with senior clients, becoming their trusted advisor. You will tackle their marketing challenges by diagnosing issues and crafting and implementing analytical solutions. You will oversee the execution of analytics and marketing effectiveness projects, supervising analyst teams to ensure business insights, technical guidance, and quality assurance are met. Beyond project work, you will assist agency strategists and media planners by offering analytical decision support for daily media planning and optimization. You will ensure that insights from analytics projects are effectively communicated and integrated into strategic decision-making.

About GoCardlessAt GoCardless, we are pioneers in global bank payment solutions. More than 100,000 businesses, ranging from innovative start-ups to well-established brands, trust us to facilitate seamless payment collections and transfers through direct debit, real-time payments, and open banking.With an impressive annual processing volume of over US$130bn across 30+ countries, we empower our clients to manage both recurring and one-off payments effortlessly, eliminating the hassle of chasing payments and costly fees. Our advanced AI-driven solutions enhance payment success rates and combat fraud effectively. By leveraging open banking connections with over 2,500 banks, we enable our customers to make faster and more informed financial decisions.Headquartered in the UK, with offices in London and Leeds, we also have a presence in Australia, France, Ireland, Latvia, Portugal, and the United States.At GoCardless, we prioritize support and inclusivity. Our hiring process is designed to be accessible to all candidates. If you require any adjustments or assistance, please contact your Talent Partner — we are here to support you!We believe that potential outweighs perfection; if you are excited about this opportunity, we encourage you to apply!The RoleData is integral to our mission. We utilize bank account data to create high-value, intelligent payment solutions that enhance payment success and prevent fraud.As the Data Science Manager in our Payment Intelligence team, you will collaborate with Software Engineers, Product Managers, and Designers to convert groundbreaking ideas into reality. You will oversee the entire lifecycle of our algorithms, from initial conception to production-ready code that fuels our global payment network.At GoCardless, our tech stack revolves around Google Cloud Platform and Vertex AI, fostering a high-performance environment for innovation. Our Data Scientists work at the intersection of Python, SQL, and BigQuery to develop and deploy scalable, high-performance models.

At Similarweb, we are transforming how businesses engage with the digital landscape by providing comprehensive insights into online activities.Our unparalleled data and innovative solutions empower over 5,700 clients worldwide, including industry leaders such as Google, Meta, and OpenAI, to make impactful decisions that shape their digital strategies. Since going public on the New York Stock Exchange in 2021, we have consistently achieved new milestones! Join a global team of Similarwebbers who are bright, inquisitive, practical, and genuinely good people.About the RoleWe are on the lookout for a seasoned and motivational Product Data Science Manager to spearhead a customer-oriented team within our dynamic Data Labs division. In this role, you will guide and mentor a talented group of product data scientists while staying closely involved in technical initiatives. Your primary responsibility will be to deliver intricate, tailored insights to some of the most prominent names in the industry, ensuring analytical rigor and significant client impact.This hands-on leadership role merges team management, technical expertise, and collaborative efforts across various functions. You will establish benchmarks, promote best practices, and contribute to the evolution of Similarweb's bespoke data solutions.What does a typical day look like for a Product Data Science Manager (Data Labs) at Similarweb?Lead, mentor, and cultivate a team of customer-facing data analysts, promoting a culture of accountability, excellence, and lifelong learning.Oversee the complete delivery process of complex, customized data products—from client scoping and solution design to execution and ongoing support.Uphold high analytical and technical standards throughout the team, including proficiency in SQL, PySpark, Python, and data validation best practices.Serve as an escalation point for intricate analytical issues, providing hands-on support when necessary.Collaborate closely with Engineering to define scalable infrastructure and productized solutions.Work with Advisory Services and other stakeholders to deliver seamless, high-impact client solutions.Drive process enhancements, knowledge sharing, and documentation to amplify the team’s effectiveness and reach.Balance client demands, team capacity, and delivery timelines while ensuring the highest quality standards.

Join Us as a Product Data Science Manager at Similarweb At Similarweb, we are at the forefront of transforming how businesses engage with the digital landscape, providing unparalleled insights into online activities. Our innovative data and solutions empower a global clientele of over 5,700 customers, including industry leaders like Google, Meta, and OpenAI, to make impactful decisions that shape their digital strategies. Following our public listing on the New York Stock Exchange in 2021, we continue to soar to new heights! Join a diverse team of Similarwebbers worldwide who are intelligent, inquisitive, pragmatic, and dedicated. Role Overview We are seeking a dynamic and experienced Product Data Science Manager to lead a customer-centric team within our dynamic Data Labs group. In this pivotal role, you will mentor and manage a high-performing team of product data scientists while remaining actively involved in the technical aspects of our projects. You will be tasked with delivering intricate, tailored insights to some of the most prominent brands in the industry, ensuring both analytical rigor and significant client impact. This hands-on leadership position merges people management, technical expertise, and cross-functional collaboration. You will set benchmarks, implement best practices, and contribute to the evolution of Similarweb's bespoke data solutions. Daily Responsibilities Lead, mentor, and cultivate a team of customer-focused data analysts, promoting a culture rooted in ownership, excellence, and continuous improvement. Oversee the comprehensive delivery of intricate, custom data products from initial client engagement and solution design through to execution and ongoing support. Uphold high analytical and technical standards within the team, including competencies in SQL, PySpark, Python, and data validation methodologies. Serve as a point of escalation for complex analytical issues, offering practical guidance as needed. Collaborate closely with Engineering to establish scalable infrastructure and productized solutions. Work alongside Advisory Services and other stakeholders to provide seamless, high-impact client solutions. Champion process enhancements, knowledge sharing, and documentation to amplify the team's effectiveness and efficiency. Balance client demands, team capabilities, and project timelines while maintaining a commitment to quality.

Role Overview Prolific is hiring a Data Science Manager to join the Supply Marketplace team. This role can be based in London or remote within the UK. What You Will Do Lead a team of data scientists focused on marketplace performance. Guide the team in uncovering insights that shape data-driven strategies. Work closely with colleagues across departments to improve user experience and operational efficiency. Use data to support decision-making and encourage innovation within the team. About the Team The Supply Marketplace team at Prolific collaborates across disciplines to optimize how users interact with the platform. Data plays a central role in shaping both strategy and day-to-day improvements.

Data Science ManagerAt Deliveroo, we are committed to revolutionizing the way people shop and dine. Our mission is driven by a culture of impact, innovation, and growth. The Data Science team is pivotal to our operations, facilitating insightful decision-making for our product, commercial, and operational teams through advanced experimentation, causal inference, and cutting-edge machine learning techniques.We are excited to expand our team by hiring multiple Data Science Managers across various business domains. Instead of slotting you into a predefined role, our recruitment process aims to uncover your unique strengths and interests, enabling us to match you with a position that aligns perfectly with your skills and aspirations.Your ResponsibilitiesAs a Data Science Manager, you will lead the analytical strategy and drive measurable outcomes for a specific product or business area while mentoring a high-performing team of data scientists or machine learning engineers. Your responsibilities will include:Designing and implementing experimentation and causal inference frameworks to enhance customer retention, loyalty, and subscription growth.Spearheading pricing, promotions, and value strategies that balance growth with profitability and long-term customer trust.Creating machine learning or optimization models to enhance delivery logistics, rider pricing, or marketplace efficiency.Enhancing discovery, search, or personalization through rapid iteration on impactful algorithms.Driving customer acquisition and engagement across restaurants, retail, or new verticals using data-driven targeting and incentives.In all roles, you will remain actively engaged while managing your team. You will identify significant problems worth addressing and ensure that data science efforts translate into actionable insights for improved product and commercial strategies. Collaboration with Product, Engineering, Operations, Marketing, and Finance will be essential as you set the standard for analytical rigor, prioritization, and impact amidst complex metrics and stakeholder opinions.Your QualificationsThe ideal candidate will possess strong expertise in some of the following areas while demonstrating a desire to grow in others:Proven experience in managing data scientists or machine learning engineers and facilitating their professional development.A substantial background as a senior individual contributor, with practical experience in experimentation, causal inference, or applied machine learning.Demonstrated skill in identifying high-impact opportunities and transforming them into actionable strategies.

Who We AreAt The Economist Group (TEG), our mission is to inspire progress. Our diverse businesses are united by a commitment to innovation, independence, and intellectual rigor. We empower individuals and organizations to confront the pressing challenges and transformations shaping our world. Our analytical expertise and global insights provide the clarity needed to navigate these complexities effectively.We deliver high-quality analysis and insights to our subscribers and clients in 170 countries through our esteemed brands: The Economist, Economist Impact, Economist Intelligence, and Economist Education, all of which reflect our global reputation for excellence and integrity.Role Title: Head of Data ScienceLocation: UK-based (with support from India-based teams)Reports to: VP Insights & Decision ScienceTeam: 6 Data Scientists (split between Decision Science and Personalisation)Purpose of RoleThe Head of Data Science is a pivotal leadership role tasked with constructing and leading a premier "decision engine" team. As a principal architect of our "AI-driven future," you will spearhead the evolution of The Economist’s Data Science division from a service-oriented function to a "trusted adviser" that provides commercially transformative insights and top-tier personalisation capabilities.Your responsibilities include establishing and elevating the technical and operational standards of the team, while cultivating a culture centered on technical excellence and innovation.Your role encompasses two vital areas:Decision Science: Developing the capacity for causal inference and sophisticated forecasting to facilitate high-stakes strategic decisions, such as analyzing subscriber behavior and its impact on retention and value, optimizing marketing and media strategies, understanding content performance drivers, and modeling pricing and customer lifetime value.Personalisation: Rapidly enhancing our recommendation and pricing engines to boost subscriber acquisition, engagement, retention, and lifetime value metrics.Measures of SuccessQualitative Measures:Fostering a team environment that prioritizes innovative solutions.Enhancing collaboration across departments to achieve strategic goals.

Data Science ManagerLocation: London (Hybrid) | Practice Area: Data & Analytics | Type: PermanentDrive Data Innovation and Shape Intelligent Solutions.About the RoleJoin our dynamic team as a Data Science Manager where you will spearhead groundbreaking projects utilizing data, artificial intelligence, and machine learning to tackle intricate challenges within the financial services sector. You will lead a team of skilled data professionals, collaborate closely with business stakeholders, and create impactful, scalable solutions that generate significant business outcomes.Your ResponsibilitiesDirect data science teams in designing, developing, and deploying advanced machine learning and AI solutions.Champion the integration of cutting-edge technologies such as generative AI, large language models (LLMs), and agentic AI frameworks.Work in partnership with business and technology teams to align technical deliverables with strategic business objectives.Provide expert guidance and best practices throughout the data science lifecycle, from initial exploration to final deployment.Mentor and nurture data professionals, fostering a culture of innovation and excellence.Ideal Candidate ProfileDemonstrated success in leading data science or AI initiatives from conception through to production.Strong proficiency in Python and key machine learning libraries (e.g., spaCy, NumPy, SciPy, Transformers).Familiarity with big data and cloud technologies (e.g., Spark, Hadoop, Azure, AWS, GCP).In-depth knowledge of MLOps principles, scalable model deployment, and governance.Exceptional communication and stakeholder management abilities with a knack for translating data insights into tangible business value.Desirable AttributesMaster’s or PhD in a quantitative field.Experience within the Banking or Financial Services industry.Familiarity with GenAI, LLMs, and intelligent agent workflows.Experience in DevOps, CI/CD processes, and deploying machine learning systems.A passion for mentoring and developing emerging data talent.Why Capco?Deliver transformative, high-impact data solutions for leading financial institutions.Engage in a collaborative, entrepreneurial consulting environment.Benefit from continuous learning, training, and development opportunities.

Why Choose PlayStation?At PlayStation, we pride ourselves on being the premier destination for gaming enthusiasts, as well as a top-tier workplace. Our commitment to innovation has positioned us as a global leader in the entertainment industry, delivering exceptional products and services, including the PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, and a suite of award-winning titles from PlayStation Studios.We are dedicated to cultivating an inclusive work environment that celebrates diversity and empowers our employees. If you have a passion for technology, innovation, and play, we invite you to explore our exciting job openings and join our expanding global team.The PlayStation brand operates under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.As the Data Science Manager, you will spearhead a talented team focused on experimentation and causal inference, playing a pivotal role in shaping data-driven decision-making and product innovation at SIE. This leadership position marries technical expertise with managerial responsibilities. You will spearhead advanced research in experimentation methodologies while mentoring and supporting a team of skilled data scientists. Your leadership will elevate our experimentation strategy, instill a culture of curiosity and rigor, and empower cross-functional teams to deliver player-centric experiences backed by robust, evidence-based insights.

Join Wise as a Senior Data Science Manager focused on enhancing our Customer Support operations. In this pivotal role, you will lead a talented team of data scientists, driving data-driven strategies to optimize customer experiences and improve support efficiency. You will collaborate closely with cross-functional teams to analyze customer data, identify trends, and provide actionable insights that influence product development and support initiatives.

Join PA Consulting Group as a Managing Consultant specializing in Transport and Data Science. In this pivotal role, you will leverage your expertise to drive innovative solutions that enhance transportation systems and optimize data analytics. Collaborate with clients from various sectors to deliver impactful insights that shape the future of transport.

Join Merkle Science, a leader in blockchain transaction monitoring and intelligence solutions, dedicated to empowering web3 companies, financial institutions, and law enforcement agencies. Our mission is to enhance the safety of cryptocurrencies and provide robust infrastructure for their compliant growth.Headquartered in New York, Merkle Science boasts offices in Singapore, Bangalore, and London, and our team brings a wealth of experience from top firms like Bank of America, PayPal, Luno, Thomson Reuters, and Amazon. We have successfully raised over $27 million from notable investors including SIG, Beco, Republic, DCG, and GGV.Key Responsibilities:· Establish Merkle Science as a thought leader in the US market while enabling the sales team to achieve revenue targets.· Collaborate with the sales team to refine our core value propositions and create strategies for effectively communicating them to prospective customers.· Lead the strategy for expanding into the US market by differentiating our product messaging and establishing unique selling points.· Utilize multiple channels to articulate Merkle Science’s value proposition in a competitive landscape.· Create sales collateral such as case studies, videos, website content, and blog posts.· Work cross-functionally for market research, user testing, and interviews to identify new market opportunities.· Coordinate with product management and engineering to define the product roadmap and go-to-market strategies.· Develop and refine go-to-market strategies to achieve revenue goals.

About the Role Wise is looking for a Data Science Lead to join the Anti-Money Laundering (AML) Risk team in London. This leadership role focuses on developing data-driven strategies that strengthen AML risk detection and mitigation across the platform. What You Will Do Work with cross-functional teams to analyze complex datasets and uncover patterns related to AML risk. Develop predictive models and risk assessment frameworks that align with regulatory requirements. Implement solutions that protect customers and maintain the integrity of Wise's services. Translate data insights into recommendations that influence business decisions. Lead and mentor a team of data scientists and analysts, encouraging ongoing learning and improvement. Who You Are Experienced in data science, with a strong background in risk modeling and analytics. Comfortable working with large, complex datasets and building predictive models. Skilled at collaborating with colleagues from different disciplines. Ready to guide a team and foster a culture of innovation.