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Customer Analytics Manager - Adtech

Verve GroupLondon, Greater London, United KingdomNew
On-site Full-time

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Experience Level

Manager

Qualifications

QualificationsProven experience in customer analytics or a similar role within the adtech industry. Strong analytical skills with the ability to interpret complex datasets and derive actionable insights. Familiarity with programmatic advertising and key performance metrics. Excellent communication skills, both verbal and written. Ability to work collaboratively across teams to achieve common goals. A degree in a related field such as Marketing, Business, Statistics, or Data Science is preferred.

About the job

Verve Group is looking for a Customer Analytics Manager - Adtech to join the London team. This position centers on monitoring the health, performance, and efficiency of programmatic publishers and Demand-Side Platforms (DSPs) within Verve Group’s advertising ecosystem. The role works closely with Marketplace, Business Development, and Account Management teams to uncover trends, highlight optimization opportunities, and help drive improved results for partners.

Success in this role requires strong analytical skills, a solid understanding of programmatic advertising, and the ability to translate complex data into clear, actionable recommendations.

What you will do

  • Track and report on the health and performance of assigned publishers and DSPs, sharing insights with account teams.
  • Monitor key programmatic metrics including bid rate, win rate, eCPM, and revenue trends.
  • Identify and investigate performance anomalies to find root causes.
  • Develop and maintain dashboards to visualize customer performance and spot new opportunities.
  • Deliver ad-hoc analyses and data extracts to support Business Development and Account Management in client conversations.
  • Ensure reporting remains consistent, accurate, and useful for all stakeholders.
  • Analyze publisher and DSP pairings to help business units meet performance targets.
  • Highlight segments where auction dynamics, pricing, or configurations could affect competitiveness or profitability.
  • Measure and communicate findings to support yield and margin objectives.

Key skills and experience

  • Experience in analytics roles within programmatic advertising or adtech.
  • Ability to interpret complex data and communicate insights clearly.
  • Comfort working cross-functionally with teams such as Business Development and Account Management.

This is a London-based position with a focus on data-driven decision-making and collaboration across teams in the adtech space.

About Verve Group

Verve Group is at the forefront of creating a transparent, data-driven advertising environment. With a commitment to privacy and efficiency, we integrate advanced technologies and innovative solutions to empower our partners and enhance their advertising capabilities across multiple channels.

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